TSN Broadcast Deal With Kansas Underscores Wiggins Hype, Fractures Amateurism Concept
Posted by Brian Goodman (@BSGoodman) on October 29th, 2013Just when you think the preseason Andrew Wiggins hype machine has plateaued, along comes another development to make the spotlight on him even bigger and brighter. Tuesday afternoon, Canadian sports network TSN announced that it will carry every game Kansas plays this season on its variety of television and online platforms, and will even provide its own coverage on a select number of match-ups. While this move won’t affect the American viewing public all that much — many of KU’s games will already be broadcast nationally and several others will be available on platforms like ESPN3 — the partnership brings an unprecedented level of coverage to an individual player, expands a Kansas fan and recruiting base that already reaches across the United States, and shines yet another light on the NCAA’s decaying concept of amateurism.
Just a few short years ago, ESPN announced The Longhorn Network as one of the biggest efforts yet in segmenting one piece of the sports media pie and marketing it toward a very specific audience. Obviously, Wiggins isn’t getting his own channel here and the dollar figures aren’t readily available, but TSN‘s strategy of making this kind of commitment for the sole purpose of capitalizing on an individual player isn’t something you see very often. It’s great if you’re a KU fan or a friend, family member or former classmate of Wiggins in Ontario, as you’ll be able to catch his games without too much of a hassle. However, the new deal also adds another element of pressure to the phenom’s tenure in Lawrence, as briefly as it’s expected to last.