If you are interested in participating in this feature, send in your submissions to rushthecourt@gmail.com.

Top 25 Games

• #5 Pittsburgh 68, Texas 66: “If there was a disappointment with the trip to Madison Square Garden, it was the reinforcement of how thin this year’s team is. Pittsburgh is an excellent, well coached and balanced club and defeating the Panthers on any night was going to be tough. But beating Pitt after playing an overtime game less than 24 hours before and rolling with just nine scholarship players, that was highly, highly unlikely. Again, I repeat that I love this team already. Thompson is my new favorite Longhorn and Hamilton is right on his heels. If Texas can get a consistent third scorer (either Brown or Joseph), and can continue to progress with their new offense, then the Longhorns will be just fine this year and much better than I expected.” (Burnt Orange Nation)
• #7 Kansas 93, North Texas 60: “Another solid win early in the season.  Another win where the Jayhawks handle an inferior opponent in the way a top 10 team is expected to.  Right now the Jayhawks look good, they have a chance to be VERY good and they still haven’t played a minute with a player that is widely considered a top 10 pick in the NBA draft next year.” (Rock Chalk Talk)
• #13 Kentucky , Portland : “I don’t want to minimize the great game that UK played. It was, unquestionably, one of the best early-season games that any Kentucky team has played in many years. Despite the lopsided outcome, Portland is a very good basketball team that just ran up against a UK team that did everything right — from sticky, almost impermeable defense on the perimeter, to an impressive victory on the glass.” (A Sea of Blue)
• #16 Illinois 80, Maryland 76: “Maryland played fine for the most part, but just like the Pittsburgh game, had one giant flaw that gave the game away: the three-point differential. Maryland gave up a glut of open looks beyond the arc, and everyone on Illinois – from point guard Demetri McCamey to backup power forward Tyler Griffey – capitalized. The Illini were 10-21 from three and even went twelve game minutes scoring nothing except three-pointers and a couple free throws. They were big momentum shifts and limited Maryland’s ability to get on a run in the middle of the game. The Terrapins got plenty of open looks of their own, but whereas Illinois knocked theirs down, Maryland was just 5-18 from deep. Cliff Tucker, who was expected to be the sharpshooter, was 2-5 and was sitting on the bench during Maryland’s late comeback (more in a second). Maryland had three open and potentially game-changing attempts in the final four minutes, but missed all of them. The 3-point differential was pretty clearly the decider in this game.” (Testudo Times: Part 1 and Part 2)
• Minnesota 72, #17 UNC 67: “Tubby Smith’s Golden Gophers shut down the most hyped freshman in the country, led throughout the entire second half and upset the 8th ranked Tar Heels 72-67 Friday night in Puerto Rico.” (Daily Gopher)
• #18 Georgetown 74, Wofford 59: “It appeared that the Hoyas would cruise to victory, but the inevitable three point barrage by the Terriers to begin the second half made things interesting, as a 13-6 run cut the Hoyas lead to 6. Georgetown was stagnant on the offensive end and a tad too generous defensively as the Terriers managed to hang in the game and cut to lead to just 5 with nine minutes to go. However, Georgetown responded with a spurt of aggressive play led by Henry Sims (yes, that Henry Sims), whose impressive play underneath seemed to inspire his teammates as Georgetown’s extended the lead back to double figures and that was that.” (Casual Hoya)

Other Games of Interest

• NC State 78, George Mason 65: “It wasn’t always pretty, and ESPNU didn’t waste an HD camera on this one — what is this, 2006? — and introduced Lorenzo “Browd” at the beginning of the game, but Ryan Harrow led all scorers with 14 points off the bench, combined with Richard Howell’s double-double — 13 points, 11 rebounds — to pull away late.” (State Fans Nation)

News

• NCAA Clears Josh Selby: “It’s been a process and one that Kansas fans have kept a close eye on.  With Selby now cleared, Bill Self and the Jayhawks turn their attention to the goal of a 7th consecutive Big 12 Conference Championship and as is always the case at Kansas, the primary goal of a National Championship.” (Rock Chalk Talk)

Analysis

• Bruce Pearl and Tennessee, sittin’ in a tree…: “Every day for the last two months, I feel like we’ve been waiting for something like this. When the story initially broke on September 10, we were told that Bruce Pearl was guilty of inappropriate contact with recruits, and that he misled the NCAA when asked about it. The nature of the self-imposed penalties, however, suggested there was more to this story” (Rocky Top Talk)
• NIT Season Tip-Off – A Post Pod Look: Taking a look at how the Preseason NIT has played out so far and what to look forward to in the final rounds. (Villanova by the Numbers)

Most of the nation had its eyes fixated on Madison Square Garden even though the people of New York City did not feel like actually going to the games, but there was also some action outside of the Manhattan area. Once again, send in your submissions to rushthecourt@gmail.com.

Top 25 Games

• #5 Pittsburgh 79, Maryland 70: “Maryland might not’ve won, but the Terrapins went toe-to-toe with the #4 team in the country with the score just two possessions apart in the final two minutes. In the end, Maryland missed more and more free throws and gave up more and more rebounds to let Pitt pull away, stretching the lead to the final margin of 79-70. In the end, it’s still the most encouraging loss I’ve seen in a very long time.” (Testudo Time: Part 1 and Part 2)
• Texas 90, #16 Illinois 84 (OT): “The Texas Longhorns (3-0) rode Tristan Thompson’s breakout party to hold on for a 90-84 win over the Illinois Fighting Illini (3-1). Behind Thompson’s 20 points, 9 rebounds, and 6 blocks, along with 25 points from rejuvenated sophomore Jordan Hamilton, Texas won the most entertaining and well-played basketball game of the young 2010 college basketball season.” (Burnt Orange Nation)
• #17 UNC 107, Hofstra 63: “I’ve tried very hard to tamp down my expectations for this team, and I really don’t want to draw conclusions from games against Lipscomb and Hofstra. (Especially since the Lipscomb game wasn’t very good.) But for the first time since the championship team, watching a Carolina game was fun. There was no pit in my stomach, no anticipation of disaster. Here’s to more games like this moving forward.” (Carolina March)
• #18 Georgetown 80, Coastal Carolina 61: “Georgetown went down to Charleston and absolutely destroyed the Coastal Carolina Chicklets or whatever they are called. 80-61 is the right final score for a game that was never in question. The Hoyas made 32 field goals on 25 assists and were led by the three guards who are making an early season case for the best backcourt in the country.” (Casual Hoya)

Other Games of Interest

• Minnesota 95, Western Kentucky 77: The Gophers knocked off the Hilltoppers, but their next opponent (UNC) and uber-freshman Harrison Barnes should provide a more formidable challenge. (Gopher Nation)
• Providence 77, Morgan State 55: “After three games of great intensity and great results on defense, is it too early to say they are showing amazing improvement? Sure, the offense has some issues, and the Friars will be lucky to win another game shooting SIX POINT THREE PERCENT from downtown. As the competition increases, PC will surely start letting up more points and higher shooting percentages. For now, I don’t want to worry about that just yet. The most important takeaway is that the effort is there and the team is improving. Incredibly refreshing if you ask me.” (Friar Blog)

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1. Never let it be said that Michigan State doesn’t take care of its own. Tom Izzo received a $500,000 raise from MSU yesterday as part of his reworked contract, plus 25 hours of personal-use time of a private plane every year. The quotes from athletic director Mark Hollis in this AP report via ESPN.com definitely give you a sense of how much Izzo means to both the school and the state, and that they have no problem doing whatever is necessary to make Izzo happy. Congrats on the raise and the wings, coach, but please,  just make that aircraft carrier game happen next year.
2. Mark Yost from the Wall Street Journal makes the case that Catholic college and universities do a better job graduating their student-athletes than their secular counterparts. We’d need a bit more time and space than what we allot here to fully evaluate such a claim, but in the story Yost mentions how Xavier’s Terrell (now Tu) Holloway gave credit to one of the sisters at XU for getting on him when he fell behind in a particular class. Quote from said nun: “They  [student-athletes] may have been attracted to Xavier by a coach, but from the very start, we make it fundamentally clear to them that they are here to receive an education.” We”d love to hear some thoughts on what you think of Yost’s assertion.
3. Ever wondered how much those new elite freshman are impacting your program? Luke Winn sure has, and he offers up a soul-rocking bonanza of tempo-free statistics as he endeavors to establish a realistic standard of what college basketball fans should expect from new star recruits-turned-frosh. Don’t read it during lunch or while otherwise distracted. That applies to everything in the M5, of course, but especially this one.
4. Portland senior Jared Stohl is one of the country’s best long-range bombers, but we have to figure the shot he fired when he told Pilot fans yesterday that the team would need them “when we beat Kentucky” might wind up on a Wildcat bulletin board on Friday night (then again, what’s he supposed to say?). John Calipari admits he’s “scared to death” of Stohl’s range and is obviously aware that Portland coach Eric Reveno possesses an excellent basketball mind. Fun viewing in store for late Friday, if you ask us.
5. We don’t usually give 40% of the M5 to one person, but this came across late and had to be included. SI.com’s Luke Winn heard from former Northwestern forward Kevin Coble regarding the latter’s odd departure from the Wildcats over the summer. This is only one side of the story, of course, but it looks like Coble was caught in a spot where he couldn’t make his doctors, himself, and coach Bill Carmody happy, and it led to Coble’s exit. It’s a must-read, and as much as we’d like to hear Coach Carmody’s thoughts on the matter, it’s understandable if he prefers to focus on coaching his current team and say no more about it.

Andrew Murawa is the RTC correspondent for the Pac-10 and Mountain West Conferences and an occasional contributor.

To read the entire In Their Words series, click here.

Part Eight: MARKETING

Over the summer, we’ve spent time hearing about some of the next big-name recruits on their way to college basketball: Jared Sullinger and Harrison Barnes, Anthony Davis and Michael Gilchrist. We’ve heard the big-time schools announce their high profile games on their upcoming schedules: Kentucky going to the Maui Invitational and visiting North Carolina, Michigan State hosting Texas and going to Duke. But for the vast majority of Division I programs, they’ve been flying under the radar. There are at present 73 teams that participate in basketball in the six BCS conferences, but there are 347 total programs in Division I. Of those other 274 programs, there are certainly quite a few big-name programs: last year’s national runner-up Butler comes to mind immediately, as does Gonzaga, Memphis and a handful of other schools in conferences like the Atlantic 10 and the Mountain West. But, we were also interested in how the other half (or really, how the other three-quarters) lives, so we spent some time talking to coaches, athletic directors and other people around the country affiliated with some of those other schools — those non-BCS schools, those “mid-majors” — and we asked them about how they recruit, how they create a schedule, how they market their programs, and quite a few other things. Over the next eight weeks, we’ll let them tell you their story, in their own words.

To begin, let me introduce and thank this week’s cast of characters:

• Andrew Roberts, Assistant Athletic Director for Sports Information, Arkansas-Pine Bluff – Roberts runs a tight ship at UAPB as the sole full-time member of the Sports Information Department.
• Eric Brown, Assistant Athletic Communications Directory, Liberty – Brown is a graduate of Liberty University and former sports editor at the student newspaper, the Liberty Champion.
• Chris Lang, Writer, Lynchburg News & Advance: Lang has been the beat writer for Liberty University since 2005 after having spent eight years as the Sports Editor at the Arizona Daily Sun in Flagstaff, Arizona.
• Jessica Dickson, Assistant Athletic Director for External Relations, UMKC – Dickson has been in her current position, where she oversees marketing and promotions for UMKC, for just over three years.
• Larry Williams, Athletic Director, Portland: Williams has been the AD at Portland for six years now following a five year stint as the head of licensing and product marketing at his alma mater Notre Dame. Williams was a two-time All-American offensive lineman with the Irish before starting 44 games in the NFL.
• Kevin Keys, Associate Athletic Director for External Operations, Liberty – Keys is a ’77 Liberty graduate who enters his sixth year back on campus in charge of Liberty’s licensing, promotions and marketing.
• Chris Caputo, Assistant Coach, George Mason – Caputo is entering his sixth season as an assistant coach for the Patriots after spending the previous three seasons as an administrative assistant and video coordinator under head coach Jim Larranaga.
• Eric Reveno, Head Coach, Portland – Reveno heads into his fifth season at Portland having turned around a program from a team that was 18-45 in his first two seasons to a team on the rise with a 40-24 record over the last two seasons. Reveno spent his previous nine seasons as an assistant at Stanford, his alma mater where he was a Pac-10 Conference All-Academic Team selection as a senior.

So far, in regards to marketing, we’ve touched on the differences in the size of athletic budgets and the size of the media markets between some rather disparate programs classified as mid-majors. But regardless of the size of the program or the size of the market, a big key for mid-major programs is to get consistent media coverage. Coverage from their local media not only can keep the program in the minds of their fans and keep them up to date, but it can also introduce the team to new fans. Not surprisingly, schools in smaller markets generally have an easier time of getting local media coverage.

Media Coverage, Especially at the Local Level, is Important

Andrew Roberts, Assistant Athletic Director for Sports Information, Arkansas-Pine Bluff : Arkansas Pine Bluff is in a unique situation, because we have a local newspaper, the Pine Bluff Commercial, that does an outstanding job of covering the UAPB athletic department top-to-bottom, all sports, they all receive excellent coverage in our local paper. And then, there is a paper in Little Rock, the Arkansas Democrat Gazette and they cover football and men’s basketball extensively throughout the year. They’ll assign us a beat writer and he’ll cover us. The coverage was great.

Eric Brown, Assistant Athletic Communications Directory, Liberty: Our main media affiliates would be our local TV station here in Lynchburg, WSET. They do a good job of covering us since they’re right here in our area, and then our local newspaper Lynchburg News & Advance, they’re real good also. They’ve got a beat writer that covers us all the time.

Chris Lang, Writer, Lynchburg News & Advance: With basketball, we’re trying to cover all the Big South road games this year, where in the past we had covered mostly just home games. We don’t do a ton with the out-of-conference road games, because honestly Liberty is very unlikely to win many of those. I mean, if they go out to Florida, what’s the point of us traveling down there to watch them lose by 35 points or something. We do try to treat it like it’s a big time program, it’s the one program that’s right in our city and our backyard. We cover Virginia, Virginia Tech as well, but they are both an hour, an hour and a half away. Liberty is a growing program, it’s grown a lot in the five years I’ve been here for sure, it’s grown big-time, so we try to treat it as such.

Brown: Outside of that, there’s not a whole lot that will cover us regularly. The thing is, Charlottesville’s not too far away, but they’re gonna be focused on UVA. Roanoke is close, but they’ll be focused on Virginia Tech. So we’re kind of always competing with them, or in their shadow a little bit, because we may not get looked at as much in those areas because the focus is on Virginia and Virginia Tech. We’ll have a few other outlets cover us from time-to-time based on what we’re doing, but mostly it is the TV station and the newspaper.

In larger markets, getting consistent media coverage can be much harder, but it does happen.

Jessica Dickson, Assistant Athletic Director for External Relations, UMKC: Surprisingly enough, we are extremely lucky with the media coverage we have. Blair Kerkhoff (Kansas City Star) is who covers us the most and he really does seem to see the importance and the value of promoting UMKC, because we are the only Division I basketball program in Kansas City. He does a great job covering us. Now, where maybe Kansas or Kansas State or Missouri, the three Big 12 schools closest to us, don’t need to pitch stories to the local newspaper or to the radio stations or TV stations, that’s the difference with us, we do need to give Blair a call and say “hey we’ve got this student-athlete with this great story, can we get you in touch with the coach to talk about it”. And we work around his schedule and absolutely understand that where we thought something would run this week, it might get bumped because of something else and run the following week. But beyond the print, our media partner as far as broadcasting is Sports Radio 810, a fabulous all-sports radio station here in Kansas City. They cover us wonderfully, not only is that the home of our men’s basketball games, but our color commentator is Steven St. John, who hosts the morning show for the station and he’s a UMKC grad and covers us really well. They include us in their SportsCenter update, when they’re talking about what’s going on in the city. If we’ve got a game coming up that night, they’ll make sure to plug us. Anytime that we’ve got a game coming up where we want to get one of our coaches on the air, they’re more than happy to get them on for an interview. And then we’re extremely lucky in Kansas City to have a 24-hour local sports TV station called Metro Sports, they’re owned by Time-Warner cable and that’s been our television home since we went Division I and they’ll televise 15-17 of our men’s and women’s basketball games, and we get our coaches out to the studio on a weekly basis to do shows from their studio. So, we, for a mid-major school, get fabulous media coverage, especially when compared with some other schools.

While local media coverage is very important, getting on national television on a semi-regular basis is a goal as well for many of these programs, not only as a way to get the university’s name and brand out there, but as a way to build awareness for potential recruits.

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Welcome to our RTC Impact Players series.  The braintrust has gone back and forth on this and we’ve finally settled on a group of sixty players throughout ten geographic regions of the country (five starters plus a sixth man) to represent the who and where of players you should be watching this season.  Seriously, if you haven’t seen every one of these players ball at least once by the end of February, then you need to figure out a way to get a better television package.  As always in a subjective analysis such as this, some of our decisions were difficult; many others were quite easy.  What we can say without reservation is that there is great talent in every corner of this nation of ours, and we’ll do our best to excavate it over the next five weeks in this series that will publish on Mondays and Thursdays.  Each time, we’ll also provide a list of some of the near-misses as well as the players we considered in each region, but as always, we welcome you guys, our faithful and very knowledgeable readers, to critique us in the comments.

You can find all previous RTC 2010-11 Impact Players posts here.

Northwest Region (UT, WY, MT, ID, AK, WA, OR, NorCal)

• Isaiah Thomas – Jr, G – Washington. For the Pac-10 favorite Huskies, it is the smallest guy on the floor who will have the biggest impact. In each of Isaiah Thomas’ two previous collegiate seasons in Seattle, he has been at best a secondary option. Two years ago it was Jon Brockman and Justin Dentmon who were the senior leaders (even though Thomas still led the team in scoring) and last year it was Quincy Pondexter. Nowadays, the 5’8 junior point guard is clearly the face of the program, a lightning-quick, high-flying, pint-sized lefty with a penchant for scoring, even over larger defenders. Thomas is a versatile offensive player, at his best with the ball in his hands and going to his left, but capable of being a scoring threat in all manner of situations.  He is not yet a great three-point shooter, but upped his average to a solid 33% as a sophomore and seems poised to push that number up a couple points again this season, a tool which could be deadly given his explosive first step and ability to finish with any number of acrobatic shots in and around the lane. Thomas also excels at drawing fouls and getting to the line, where he also upped his efficiency as a sophomore to 73%, a number upon which he should improve yet again. One offensive area where Thomas is still finding himself is in terms of getting the rest of his team involved. For instance, there was a stretch of three games at the start of the Pac-10 season last year where he handed out just one total assist. He picked things up in this area down the stretch and averaged two more assists per game in the last 14 games of the season than he did in the first 22, and not coincidentally, the Huskies were a better team over that span, posting an 11-3 record. With senior Venoy Overton and sophomore Abdul Gaddy also capable of running the point for the Huskies, Thomas does have the ability to play off the ball for head coach Lorenzo Romar, but Washington is just more dangerous when Thomas has the ball in his hands, and if he can continue to improve his playmaking skills while still maintaining his explosive scoring ability, everybody on the team will be better for it. Defensively, Thomas is excellent in the open court and away from the basket with his quick hands and feet, but, as is the case with anyone his size, he has been a defensive liability at times in the halfcourt game, a weakness somewhat mitigated by the Huskies’ use of aggressive pressure from Thomas and Overton to keep opponents from getting comfortable in a half-court set. And really, wherever Thomas is on the floor, his talent and ability make it difficult for any opponent to get too comfortable.

Thomas May be Small in Stature, But Not Talent

• Jeremy Green – Jr, G – Stanford. Last season the Stanford Cardinal were, by and large, a two-man gang. Green and Landry Fields were the only two players to score in double figures and between the two they accounted for almost 39 of Stanford’s average of 69 points per night. With Fields now plying his trade at the next level, the onus for the Stanford offense falls squarely on Green. Green came into last season with the reputation as a designated shooter, after knocking down over 45% of his threes as a freshman on his way to 6.4 points per game, and although he showed an increased proficiency off the bounce as a sophomore, it is still his shooting that opponents need to fear. With his minutes doubled last season, his production more than doubled as his scoring average jumped to 16.6 PPG nightly. In the process, he set a new school record for threes in a season with his 93 makes, and more than half of all his attempts, and makes, were from behind the arc. Green will be called on again to be a big scorer for Johnny Dawkins’ club, and he’ll need to show that he is capable of wearing a target on his back on a nightly basis and still succeeding. Despite Green’s increase in scoring as a sophomore, he did see his three-point percentage dip seven points to 38% last season, and minus Fields’ ability to create opportunities for teammates, Green could find matching last season’s efficiency more difficult. However, expect the Cardinal to run plenty of plays for him, running him off screens both with the ball and away from the ball, allowing him to find shots in both catch-and-shoot situations or even off the dribble. While Green is not an explosive athlete and isn’t often a threat to take the ball all the way to the rim, he is effective at using his dribble to find a spot from which to hit his jumper, although it would be nice to see him attack defenders more with an eye towards getting to the line; he only attempted 92 free throws last season, a shame for an 80-plus-percent shooter. Also, with the ball in his hands, Green doesn’t present much of the threat to the rest of the defenders on the court, as Green is ineffective at finding his teammates for open looks, notching just 25 assists all of last season. Green is a pretty good rebounder for a guard, grabbing 3.8 rebounds per game last season, while defensively, he is merely competent. With his running mate from last season now departed, Green is clearly the go-to guy on the Stanford offense, and he’ll need to show that he is capable of handling those duties, but the next step for the proven shooter is to find ways to get his teammates involved more often, and find ways to get himself to the charity stripe on a more regular basis.

Read the rest of this entry »

Andrew Murawa is the RTC correspondent for the Pac-10 and Mountain West Conferences and an occasional contributor.

To read the entire In Their Words series, click here.

Part Seven: MARKETING

Over the summer, we’ve spent time hearing about some of the next big-name recruits on their way to college basketball: Jared Sullinger and Harrison Barnes, Anthony Davis and Michael Gilchrist. We’ve heard the big-time schools announce their high profile games on their upcoming schedules: Kentucky going to the Maui Invitational and visiting North Carolina, Michigan State hosting Texas and going to Duke. But for the vast majority of Division I programs, they’ve been flying under the radar. There are at present 73 teams that participate in basketball in the six BCS conferences, but there are 347 total programs in Division I. Of those other 274 programs, there are certainly quite a few big-name programs: last year’s national runner-up Butler comes to mind immediately, as does Gonzaga, Memphis and a handful of other schools in conferences like the Atlantic 10 and the Mountain West. But, we were also interested in how the other half (or really, how the other three-quarters) lives, so we spent some time talking to coaches, athletic directors and other people around the country affiliated with some of those other schools — those non-BCS schools, those “mid-majors” — and we asked them about how they recruit, how they create a schedule, how they market their programs, and quite a few other things. Over the next eight weeks, we’ll let them tell you their story, in their own words.

To begin, let me introduce and thank this week’s cast of characters:

• Andrew Roberts, Assistant Athletic Director for Sports Information, Arkansas-Pine Bluff – Roberts runs a tight ship at UAPB as the sole full-time member of the Sports Information Department.
• Murry Bartow, Head Coach, East Tennessee State – Bartow is entering his eighth season as the Buccaneers head coach, after having previously succeeded his father Gene Bartow as the head coach at UAB. Bartow has posted a 118-72 record in his years at ETSU and has racked up 241 total wins and four NCAA appearances in his 13 seasons as a head coach.
• Eric Reveno, Head Coach, Portland – Reveno heads into his fifth season at Portland having turned around a program from a team that was 18-45 in his first two seasons to a team on the rise with a 40-24 record over the last two seasons. Reveno spent his previous nine seasons as an assistant at Stanford, his alma mater where he was a Pac-10 Conference All-Academic Team selection as a senior.
• Jessica Dickson, Assistant Athletic Director for External Relations, UMKC – Dickson has been in her current position, where she oversees marketing and promotions for UMKC, for just over three years.
• Todd Miles, Assistant Athletics Director for Media Relations, Long Beach State – Miles starts his third year in Long Beach following a seven-year stretch at Boise State where he was the primary media relations contact for the basketball team.
• Gregg Bach, Assistant Athletics Director for Communications, Akron – Bach was named to his current position this past summer after having spent the previous eight years on the media relations staff in the Akron athletic department. His new job makes him the spokesperson of the athletic department.
• Kevin Keys, Associate Athletic Director for External Operations, Liberty – Keys is a ’77 Liberty graduate who enters his sixth year back on campus in charge of Liberty’s licensing, promotions and marketing.

Last time out we introduced you to the marketing side of mid-major basketball programs and its range of athletic budgets from the one-man Sports Information Department on up. This week, we’ll take a look at another big difference between mid-major programs: the size of the markets in which they play. When these schools compete in small college towns, they can be the talk of the town when things are going well, but for those schools in bigger markets, they are in danger of being overshadowed and potentially lost in the crowd no matter how well they’re playing at the moment.

With So Many Entertainment Options in Big Cities Like LA, Finding Fans Can Be Tough

Andrew Roberts, Assistant Athletic Director for Sports Information, Arkansas-Pine Bluff: I definitely think it is an advantage (to be in a smaller market), here in the state of Arkansas. I’m originally from Texas, the Houston area, and two schools in that area are in our conference: Prairie View A&M and Texas Southern. They have at times been lost in the shuffle of everything else that is going on, because you’ve got professional sports franchises and other colleges in the city of Houston and high school football and they have sometimes voiced concerns with the amount of coverage they have gotten. There is just so much going on in the city from a sports perspective. At times, it’s just hard for those programs to get ample amount of coverage because there is just so much going on. You’ve got a lot of competition for coverage among those other entities, where in Little Rock its UAPB, its UALR and then that’s really it in the Little Rock area. You’ve got the Arkansas Razorbacks, but there aren’t any professional sports in the state, so there is probably more ability for the news outlets to cover local colleges.

Murry Bartow, Head Coach, East Tennessee State: It can go both ways playing in a small community. Our fans are very much diehard fans. We’ve got very hardcore fans, which is great if you’re winning, and if you’re losing, they let you know about it. It can work both ways, but I’d much rather be in this situation. Let’s say you’re a mid-major program in a big city, it’s tough, because you can easily get swallowed up from a media standpoint and a PR standpoint. In the newspaper, you might be on the sixth or seventh page, if at all, whereas when we do something good or bad, it’s going to be the lead story in our paper. No question, if we play tonight the lead story in the paper tomorrow is going to be about ETSU basketball. If you’re a mid-major in a big city, you probably have to flip to the back pages to see anything about your program. That would be something you fight. So I like the situation we’re in, but if you’re not winning, then it can obviously work the other way.

Eric Reveno, Head Coach, Portland: When you look at Gonzaga, as far as the city of Spokane, they are the biggest show in Spokane, by far. Portland is not the case, we’ve got the Blazers, we’ve got Portland State, we’ve got minor league baseball, we’ve got more nightlife, we’ve got more going on, which is good. But from a standpoint of getting corporate sponsorship and getting fans, if you’re a company in Spokane and you want to wine and dine your clients, you take them to a Bulldogs game, because there’s nowhere else to take them.

Jessica Dickson, Assistant Athletic Director for External Relations, UMKC: We’re not a small market, so I actually think it is a little more challenging for a smaller school in a large market, as compared to some of our league opponents who are in smaller markets where there’s not as much competition for entertainment. I don’t necessarily think that we directly compete with the Kansas City Chiefs for fans. I think that we as a mid-major school compete with that dinner-and-a-movie crowd, that’s a little more comparable to what our price point is. But we do have to compete. There are so many entertainment options in Kansas City, from the art to the theater to the ballet to the movies to concerts at the Sprint center to football games to Royals games to Wizards games. There are so many options of things for people in KC to do, so we have to come up with creative ways to keep UMKC basketball at the top of their minds.

Todd Miles, Assistant Athletics Director for Media Relations, Long Beach State: We’re obviously competing against UCLA, USC, everybody else in our league, the Lakers, the Dodgers… there’s so much to do here. Getting attention in a place like this is a lot harder here than it was at Boise State in terms of local media and stuff like that, but I would say it is probably an advantage in some areas too. You’re more apt to see North Carolina come and play us, or play UCSB like they did a couple of years ago than to see them visit, say some mid-major in a smaller market.

Gregg Bach, Assistant Athletics Director for Communications, Akron: I would say we compete for the professional sports fan in Cleveland, no question about that. That might change a little bit with what has happened with the Cavs and LeBron and all that this summer but certainly the last five or six years, that has been something that we definitely fight. It is not something where football overshadows basketball or basketball overshadows football within our department, I don’t know that we have that issue, but maybe fighting some of those outside things for what people are spending their entertainment dollars on. Even with Ohio State, we’re just two hours north of Columbus, but most of the state is into Ohio State and Ohio State football, so that’s something that we fight as well. I’m not saying someone is not going to come to an Akron game because they are necessarily going to an Ohio State game, but maybe they’re going to stay at home and watch the Ohio State game on TV or go to a sports bar, or something along those lines. So that’s something that we fight and that something we take into consideration a lot of times in terms of how you are going to schedule a game or how we are going to market a game.

Kevin Keys, Associate Athletic Director for External Operations, Liberty: There is no question that we compete with Virginia and Virginia Tech, as our town sits right in the middle between the two. Our philosophy has been for a long time, we’re not going to steal Tech fans or steal UVA fans, that would be a fruitless effort. But those fans don’t always have games at Tech or UVa on the nights that we are playing, whether that be football or basketball. We here are their hometown team and we reach out to them, that’s part of what I would say are our non-traditional fans, that we’ve really begun to grow our fan base with the success we’ve had. Those people are big sports fans and they come watch us. Does that mean they’re giving up wearing maroon and orange for Tech or blue and orange for UVA? No, it doesn’t mean that. But they become fans of ours. Ultimately, we’d love to think that some of them would become primarily Liberty fans, but that’s not our goal. Our goal is to put on a good show and maybe they’ll come to our games on a night when their team isn’t playing.

Putting on a good show is often a goal for these mid-majors, not only getting their fans to come to the games, but making sure they have a good time so that they are more likely to come back. And one of the big things is to create a game atmosphere that is not only fun for the fans and the student base, but also an environment that could aid the basketball team. The first step is getting the fans there.

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Michael Vernetti is the RTC correspondent for the West Coast Conference.

Predicted Order of Finish

• 1. Gonzaga (11-3)
• 1. Saint Mary’s (11-3)
• 3. Loyola Marymount (9-5)
• 4. Portland (8-6)
• 5. Santa Clara (7-7)
• 6. San Francisco (6-8)
• 7. San Diego (2-12)
• 7. Pepperdine (2-12)

All-Conference Team

• G: Mickey McConnell, Saint Mary’s
• G: Steven Gray, Gonzaga
• F: Elias Harris, Gonzaga
• F: Drew Viney, Loyola
• C: Luke Sikma, Portland

6th Man

Matthew Dellavedova, Saint Mary’s

Impact Newcomers

• G: Steven Holt, Saint Mary’s (12.7 ppg, 6.0 apg in senior year at Jesuit High School, Portland)
• G: Ben Vozzola, San Diego (21 ppg, 6.0 apg in senior year at Centennial High School, Las Vegas)
• F: Charles Standifer, San Francisco (24.8 ppg, 10.5 rpg in senior year at Capital Christian High School in Sacramento)
• F: Yannick Atanga, Santa Clara (15.2 ppg, 14.8 rpg in senior year at Besant Hill, Ojai, CA)
• C: Kenton Walker, Saint Mary’s (5.1 ppg, 3.9 rpg as sophomore at Creighton University in 08-09)

Just imagine the smile on Mark Few's face if he knocks off some of Gonzaga's top-flight nonconference opponents. (Jeff Roberson/AP)

What You Need to Know

The WCC sent 10-time regular-season champion Gonzaga and conference tournament champion Saint Mary’s to the NCAA Tournament last year, with the Gaels advancing to the Sweet Sixteen after victories over Richmond and Villanova and the Zags winning their first-round game against Florida State. Loyola Marymount and Portland also played in the CollegeInsider.com Post-Season Tournament (CIT), with the Lions losing to Pacific in the first round and Portland losing to Northern Colorado, also in the first round. The conference is hopeful to return to its high-water mark of 2007 when Gonzaga, Saint Mary’s and San Diego made the NCAA Tourney. LMU is bidding for the third NCAA invite in 2010-11, counting on a strong performance from its veteran core (four of five starters return) that produced an 18-16 record last year. Saint Mary’s and Gonzaga will be favored to fight for the automatic NCAA bid or an at-large berth.

Predicted Champion

• Saint Mary’s (NCAA: #10) and Gonzaga (NCAA: #6) will tie atop the WCC regular-season standings at 11-3 each, with Saint Mary’s receiving the automatic bid with a victory over Gonzaga in the WCC Tournament Championship. The Gaels will match their #10-seed of last year, while the Zags, on the strength of a monster out-of-conference schedule, (San Diego State, Kansas State, Duke/Marquette, Illinois, Xavier, Wake Forest and Memphis) receive a #6-seed.
• The situation regarding Saint Mary’s and Gonzaga was best exemplified by SI.com’s preseason pick of the Gaels as the 15th-best college backcourt and the Zags as the 13th-best frontcourt. Will the Gaels’ wily veteran Mickey McConnell, he of the gaudy 51% three-point average, and Energizer Bunny Matthew Dellavedova, with his ill-fitting jersey and oversized mouthpiece, edge out the Zags’ fearsome frontcourt of 7’0 center Robert Sacre, 6’7 forward Elias Harris and either 7’0 Kelly Olynyk or 6’6 swingman Manny Arop? This face-off will headline the WCC race and might not be decided until the Feb. 24 showdown between the two in Moraga.
• In the postseason, Saint Mary’s will be hopeful of crossing the Sweet Sixteen divide in 2011, erasing the memory of its collapse against Baylor (72-49) in the 2010 tournament. Gonzaga, which lost in the first round in ’07 and ’08, the Sweet Sixteen in ’09 and the second round in ’10, looks to revive the glory days of deep tournament runs.

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Andrew Murawa is the RTC correspondent for the Pac-10 and Mountain West Conferences and an occasional contributor.

To read the entire In Their Words series, click here.

Part Five: SCHEDULING

Over the summer, we’ve spent time hearing about some of the next big-name recruits on their way to college basketball: Jared Sullinger and Harrison Barnes, Anthony Davis and Michael Gilchrist. We’ve heard the big-time schools announce their high profile games on their upcoming schedules: Kentucky going to the Maui Invitational and visiting North Carolina, Michigan State hosting Texas and going to Duke. But for the vast majority of Division I programs, they’ve been flying under the radar. There are at present 73 teams that participate in basketball in the six BCS conferences, but there are 347 total programs in Division I. Of those other 274 programs, there are certainly quite a few big-name programs: last year’s national runner-up Butler comes to mind immediately, as does Gonzaga, Memphis and a handful of other schools in conferences like the Atlantic 10 and the Mountain West. But, we were also interested in how the other half (or really, how the other three-quarters) lives, so we spent some time talking to coaches, athletic directors and other people around the country affiliated with some of those other schools — those non-BCS schools, those “mid-majors” — and we asked them about how they recruit, how they create a schedule, how they market their programs, and quite a few other things. Over the next eight weeks, we’ll let them tell you their story, in their own words.

To begin, let me introduce and thank this week’s cast of characters:

• Eric Brown, Assistant Coach, Long Beach State – Brown enters his fifth year as an assistant on head coach Dan Monson’s staff, after previously having spent time on coaching staffs at Cal-State Northridge, USC and Iowa State.
• Dale Layer, Head Coach, Liberty – Layer enters his second season at Liberty after having spent a season as an assistant at the university in 2007-08. In between, he spent a year at Marquette and previously he spent seven seasons as the head coach at Colorado State. He has compiled a 118-122 record in his eight seasons as a Division I head coach.
• George Ivory, Head Coach, Arkansas-Pine Bluff – Ivory enters his third season in Pine Bluff, where he has turned the Golden Lions into winners. UAPB turned around an 0-11 start last season by finishing 18-5 over their last 23 games, winning UAPB’s first SWAC tournament title in 43 years and advancing to the NCAA tournament before losing to eventual national-champion Duke.
• Larry Williams, Athletic Director, Portland: Williams has been the AD at Portland for six years now following a five year stint as the head of licensing and product marketing at his alma mater Notre Dame. Williams was a two-time All-American offensive lineman with the Irish before starting 44 games in the NFL.
• Murry Bartow, Head Coach, East Tennessee State – Bartow is entering his eighth season as the Buccaneers head coach, after having previously succeeded his father Gene Bartow as the head coach at UAB. Bartow has posted a 118-72 record in his years at ETSU and has racked up 241 total wins and four NCAA appearances in his 13 seasons as a head coach.
• Tommy Dempsey, Head Coach, Rider – Dempsey enters his fifth season as the head man at Rider, following two seasons as an assistant. He has compiled an 83-75 record over that time and coached NBA lottery pick Jason Thompson during his time there.
• Gregg Bach, Assistant Athletics Director for Communications, Akron – Bach was named to his current position this past summer after having spent the previous eight years on the media relations staff in the Akron athletic department. His new job makes him the spokesperson of the athletic department.
• Eric Reveno, Head Coach, Portland – Reveno heads into his fifth season at Portland having turned around a program from a team that was 18-45 in his first two seasons to a team on the rise with a 40-24 record over the last two seasons. Reveno spent his previous nine seasons as an assistant at Stanford, his alma mater where he was a Pac-10 Conference All-Academic Team selection as a senior.
• Chris Caputo, Assistant Coach, George Mason – Caputo is entering his sixth season as an assistant coach for the Patriots after spending the previous three seasons as an administrative assistant and video coordinator under head coach Jim Larranaga.
• Jason James, Head Coach, Tennessee-Martin – James enters his second season as the head coach at UT-Martin following eight seasons as an assistant coach there. His first season was rough, to the tune of 4-25, after he was appointed head coach in the wake of scandal with the previous head coach. But James, the recruiter who brought Lester Hudson to UT-Martin, has plans to begin to turn things around this season.

For the most part, our first two articles on scheduling at the mid-major level have talked about the difficulties associated with lining up game. We mentioned that some schools see benefits to playing big-time programs with talented rosters, both in recruiting and in preparing their teams for conference and postseason play. Another benefit to playing these types of games is the money. Very few of the programs at this level have huge athletic budgets, so the money from taking a guarantee game and going on the road to face a bigger school is important not only to the basketball program, but also to the entire athletic department and the university. So while getting a chance for publicity from playing these games is a great incentive, the money associated with them is also a strong enticement.

Guarantee Games Are Not Always Guaranteed

Eric Brown, Assistant Coach, Long Beach State: The Big 12, the ACC, they’re all paying out big guarantees. It all depends on that particular school’s budget – some big schools will pay $55,000 or $60,000 guarantees. You can even get up to $80,000 or $90,000. And the later you wait, if there is a BCS school still looking for games, they may have to raise up the ante, they’ll pay a larger amount than they would have three months earlier.

Dale Layer, Head Coach, Liberty: It’s an important part for most mid-majors. Here at Liberty, the athletic department typically tries to reinvest a lot of that money back into the program, so we’re able to use it in a way that enhances Liberty basketball and the athletic department in ways that everybody can appreciate.

George Ivory, Head Coach, Arkansas-Pine Bluff: We think the money is very important, and the main thing when we play those games, you want to do everything you can to help out within the athletic department and the university. So we don’t have a problem playing guarantees. It’s a great thing for the guys to play that kind of schedule, you’re playing some of the top players in the country, some of the top coaches in the country, so I think it is a great experience for all of us.

Larry Williams, Athletic Director, Portland: We will play guarantee games. At some places there are mandates where you’ve gotta play these many guarantees and earn this much money, but we don’t do that. We’re trying to be very conscious of the growth of our program. And if an appropriate guarantee presents itself, we’re not afraid to play it, because quite frankly, we can win those games too. So, we’ve gotta be conscious of the opportunity to get a win and a paycheck.

Murry Bartow, Head Coach, East Tennessee State: I wouldn’t say we have a mandate. My AD and I have a very good relationship, and I, based on conversations with him, know what he is hoping to get, in terms of number of guarantee games, and know what he is hoping for based on the current budget and the current situation. So he and I sit down and visit and based on those conversations I know what I need to do. The bottom line is, I don’t mind playing those games.

Tommy Dempsey, Head Coach, Rider: You can ask ten different schools about guarantee games and get like five different answers. I don’t have a lot of pressure on me, on our basketball program, to play guarantee games. We do play them, but we don’t play too many of them. Last year for instance, we played one against Mississippi State, this year we play one at Pitt. It does help us with revenues within our athletic department at a school like ours, but fortunately our administration isn’t saying to me, you have to go out and play four guarantee games so that we can fund a different program. You know, I don’t have that pressure on me, I don’t have a certain number of dollars that we have to generate through guarantee games. If I choose to, if I want to maybe buck our RPI up in a year when we think we have a chance to be pretty good, maybe help us with getting into a postseason tournament, I have the opportunity to schedule them if I’d like. But I don’t have pressure from my administration to schedule them to bring in a lot of money, and I think that’s a very good situation to be in, where your program is funded enough that there’s not pressure to go take four losses, just to help out with the budget. And I’m very appreciative that I don’t have to do that.

While road guarantee games are the usual case for mid-major match-ups with BCS conference teams, there are other ways to get matchups with BCS schools in other environments, the most common and a greatly preferred way, is in the early-season tournaments like the NIT Season Tip-Off or the Maui Invitational. These tournaments often (although not always) give mid-major programs a chance to face high-majors on a neutral court.

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Andrew Murawa is the RTC correspondent for the Pac-10 and Mountain West Conferences and an occasional contributor.

To read the entire In Their Words series, click here.

Part Three: SCHEDULING

Over the summer, we’ve spent time hearing about some of the next big-name recruits on their way to college basketball: Jared Sullinger and Harrison Barnes, Anthony Davis and Michael Gilchrist. We’ve heard the big-time schools announce their high profile games on their upcoming schedules: Kentucky going to the Maui Invitational and visiting North Carolina, Michigan State hosting Texas and going to Duke. But for the vast majority of Division I programs, they’ve been flying under the radar. There are at present 73 teams that participate in basketball in the six BCS conferences, but there are 347 total programs in Division I. Of those other 274 programs, there are certainly quite a few big-name programs: last year’s national runner-up Butler comes to mind immediately, as does Gonzaga, Memphis and a handful of other schools in conferences like the Atlantic 10 and the Mountain West. But, we were also interested in how the other half (or really, how the other three-quarters) lives, so we spent some time talking to coaches, athletic directors and other people around the country affiliated with some of those other schools — those non-BCS schools, those “mid-majors” — and we asked them about how they recruit, how they create a schedule, how they market their programs, and quite a few other things. Over the next eight weeks, we’ll let them tell you their story, in their own words.

To begin, let me introduce and thank this week’s cast of characters:

• Tommy Dempsey, Head Coach, Rider – Dempsey enters his fifth season as the head man at Rider, following two seasons as an assistant. He has compiled an 83-75 record over that time and coached NBA lottery pick Jason Thompson during his time there.
• Murry Bartow, Head Coach, East Tennessee State – Bartow is entering his eighth season as the Buccaneers head coach, after having previously succeeded his father Gene Bartow as the head coach at UAB. Bartow has posted a 118-72 record in his years at ETSU and has racked up 241 total wins and four NCAA appearances in his 13 seasons as a head coach.
• Larry Williams, Athletic Director, Portland: Williams has been the AD at Portland for six years now following a five year stint as the head of licensing and product marketing at his alma mater Notre Dame. Williams was a two-time All-American offensive lineman with the Irish before starting 44 games in the NFL.
• Eric Brown, Assistant Coach, Long Beach State – Brown enters his fifth year as an assistant on head coach Dan Monson’s staff, after previously having spent time on coaching staffs at Cal-State Northridge, USC and Iowa State.
• Chris Caputo, Assistant Coach, George Mason – Caputo is entering his sixth season as an assistant coach for the Patriots after spending the previous three seasons as an administrative assistant and video coordinator under head coach Jim Larranaga.
• Eric Reveno, Head Coach, Portland – Reveno heads into his fifth season at Portland having turned around a program from a team that was 18-45 in his first two seasons to a team on the rise with a 40-24 record over the last two seasons. Reveno spent his previous nine seasons as an assistant at Stanford, his alma mater where he was a Pac-10 Conference All-Academic Team selection as a senior.

Last time out, the topic was recruiting. This time around, we’ll take a look at how mid-major programs feel about putting together their non-conference schedules and the different strategies that are used in order to line up games. It’s a part of the sport that doesn’t get talked about a whole lot, but it can have a big impact on how the program is perceived, and in turn, can impact a program’s ability to recruit successfully. One theme emerges as pretty unanimous: this is not a part of the job that is a lot of fun.

Tommy Dempsey, Head Coach, Rider: It’s brutal.

Murry Bartow, Head Coach, East Tennessee State: It is tough. Recruiting is number one certainly, but scheduling is not an easy thing.

Larry Williams, Athletic Director, Portland: It really is, next to recruiting, the hardest thing we do in trying to run a basketball program.

It's Not Easy to Get Teams to Visit Places Like the Chiles Center (Portland)

While just about everyone at the mid-major level agrees that the scheduling process ranges from unpleasant to demoralizing, each program is able to develop their own strategies for filling in a schedule.

Eric Brown, Assistant Coach, Long Beach State: Different programs have different philosophies. You have home-and-home series where a school will come to your place one year and you agree to go to their school the following year. There are guarantee games where the larger school will pay you to go play them or you can pay a smaller school to come play you. And there are tournaments. There are different ways to do it.

To begin with, a school has to decide what it wants from its non-conference slate, and what it can reasonably get. Non-conference schedules are generally filled in with a combination of home-and-home agreements (where each school in the game will agree to play one game against the opposing team on their own home floor and the opponent’s home floor), guarantee games (where one team, usually a bigger school, will pay another team to come to their arena for a game), early season tournaments and other neutral-site events. At Long Beach State, they have shown over the past couple of years that they aren’t afraid to take on a scary-looking schedule. Last season they played the toughest non-conference schedule in the country, with games at Notre Dame, Texas, Kentucky and Duke and neutral site contests against Clemson, West Virginia and UCLA. It doesn’t get any easier for the 49ers this season, with road trips to Washington, Utah State, North Carolina and Arizona State combined with neutral site games against St. Mary’s and Clemson (with two others to be determined by the results of an early-season tournament), and a home game against San Diego State.

Brown: We try to play some home-and-home series with teams in our region and then Coach (Dan) Monson’s philosophy is, given that the way our conference is set up and that every year only one team from our conference is going to the NCAA Tournament, his philosophy is to go play bigger schools so that when we get into our conference or into the NCAA Tournament, we’re not shell-shocked. We’ll play three guarantee games against three bigger schools, three BCS conference schools, where they’ll pay us to go play them. We also like to get into a tournament because they can guarantee three games where they only count as one game against your schedule. Like for instance last year, we were at the 76 Classic in Anaheim and this year we’re going to the Paradise Jam in the Virgin Islands.

Chris Caputo, Assistant Coach, George Mason: As far as Coach (Jim) Larranaga’s philosophy, he looks for balance in the schedule. You’ve got to play a certain amount of home games, a certain amount of road games and some sort of preseason event that is on a neutral site. I think that’s the key thing for us.

Balance in the schedule is the ideal for most mid-majors, mixing a handful of tough games with games against teams that they should beat, and finding a relatively equal number of road games for every home game on the schedule. But it is hard to achieve balance in a schedule when it is very difficult to get high-major and BCS-conference schools to come to your place, especially when you’ve had some previous years of success.

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Andrew Murawa is the RTC correspondent for the Pac-10 and Mountain West Conferences and an occasional contributor.

Part One: RECRUITING

Over the summer, we’ve spent time hearing about some of the next big-name recruits on their way to college basketball: Jared Sullinger and Harrison Barnes, Anthony Davis and Michael Gilchrist. We’ve heard the big-time schools announce their high profile games on their upcoming schedules: Kentucky going to the Maui Invitational and visiting North Carolina, Michigan State hosting Texas and going to Duke. But for the vast majority of Division I programs, they’ve been flying under the radar. There are at present 73 teams that participate in basketball in the six BCS conferences, but there are 347 total programs in Division I. Of those other 274 programs, there are certainly quite a few big-name programs: last year’s national runner-up Butler comes to mind immediately, as does Gonzaga, Memphis and a handful of other schools in conferences like the Atlantic 10 and the Mountain West. But, we were also interested in how the other half (or really, how the other three-quarters) lives, so we spent some time talking to coaches, athletic directors and other people around the country affiliated with some of those other schools — those non-BCS schools, those “mid-majors” — and we asked them about how they recruit, how they create a schedule, how they market their programs, and quite a few other things. Over the next eight weeks, we’ll let them tell you their story, in their own words.

To begin, let me introduce and thank this week’s cast of characters:

• Murry Bartow, Head Coach, East Tennessee State – Bartow is entering his eighth season as the Buccaneers head coach, after having previously succeeded his father Gene Bartow as the head coach at UAB. Bartow has posted a 118-72 record in his years at ETSU and has racked up 241 total wins and four NCAA appearances in his 13 seasons as a head coach.
• George Ivory, Head Coach, Arkansas-Pine Bluff – Ivory enters his third season in Pine Bluff, where he has turned the Golden Lions into winners. UAPB turned around an 0-11 start last season by finishing 18-5 over their last 23 games, winning UAPB’s first SWAC tournament title in 43 years and advancing to the NCAA tournament before losing to eventual national-champion Duke.
• Chris Caputo, Assistant Coach, George Mason – Caputo is entering his sixth season as an assistant coach for the Patriots after spending the previous three seasons as an administrative assistant and video coordinator under head coach Jim Larranaga.
• Tommy Dempsey, Head Coach, Rider – Dempsey enters his fifth season as the head man at Rider, following two seasons as an assistant. He has compiled an 83-75 record over that time and coached NBA lottery pick Jason Thompson during his time there.
• Eric Reveno, Head Coach, Portland – Reveno heads into his fifth season at Portland having turned around a program from a team that was 18-45 in his first two seasons to a team on the rise with a 40-24 record over the last two seasons. Reveno spent his previous nine seasons as an assistant at Stanford, his alma mater where he was a Pac-10 Conference All-Academic Team selection as a senior.
• Eric Brown, Assistant Coach, Long Beach State – Brown enters his fifth year as an assistant on head coach Dan Monson’s staff, after previously having spent time on coaching staffs at Cal-State Northridge, USC and Iowa State.
• Jason James, Head Coach, Tennessee-Martin – James enters his second season as the head coach at UT-Martin following eight seasons as an assistant coach there. His first season was rough, to the tune of 4-25, after he was appointed head coach in the wake of scandal with the previous head coach. But James, the recruiter who brought Lester Hudson to UT-Martin, has plans to begin to turn things around this season.
• Dale Layer, Head Coach, Liberty – Layer enters his second season at Liberty after having spent a season as an assistant at the university in 2007-08. In between, he spent a year at Marquette and previously he spent seven seasons as the head coach at Colorado State. He has compiled a 118-122 record in his eight seasons as a Division I head coach.
• Gregg Bach, Assistant Athletics Director for Communications, Akron – Bach was named to his current position this past summer after having spent the previous eight years on the media relations staff in the Akron athletic department. His new job makes him the spokesperson of the athletic department.

First up: recruiting. This is the biggest, most pressure-packed area in college athletics. No matter how good coaches are at the X’s-and-O’s, they need players to execute their plans. At the mid-major level, the likelihood of a coach winding up with a ready-made pro is minuscule, so coaches have to find diamonds-in-the-rough, and, perhaps more importantly, develop their players over the course of their careers. Not only do schools at this level have to compete with other schools of similar size, if they find themselves competing with  a higher-level school for the same prospect, they may have to make a decision as to whether or not continuing to recruit the player is a worthwhile use of time. And the schools have to make the most of every advantage they can find in order to land the best student-athletes for their institution.

Recruiting Players Takes on Many Forms

Murry Bartow, Head Coach, East Tennessee State: Obviously, if you’re a college basketball coach, the most important part of your job is making sure that you’ve got good players.

George Ivory, Head Coach, Arkansas-Pine Bluff: There are a lot of things that go into recruiting. It comes down to what that kid is really looking for and what that kid wants out of college.

Bartow: There are so many things that go into it. There is no question that the relationship is critical, whether that’s with the head coach or an assistant coach. But that is very pivotal in the decision, building the relationship with not only the prospect, but a mom or a dad or whoever is going to be helping them make that decision. And certainly the product you’re trying to show them is important. Fortunately, I think I’m in a situation where I think we’ve got a good product, but there are a lot of things that are important: the school, the community, the housing, the fan’s support of your program, how many times you’re potentially going to be on TV and what conference you’re in, your history, the success you’ve had and how many times you’ve been to the NCAA tournament recently. So there are a lot of things and certainly different things are important to different players. For instance, we’ve been to the NCAA Tournament the last two years, and for some prospects that is very, very critical and important, and for others that might not be so important. So there are different things for different prospects.

When George Mason broke through to the Final Four in 2006, they were the first big mid-major success story in the NCAA Tournament since, arguably, Larry Bird’s Indiana State team made it there in 1979. Sure, there have been other non-BCS schools to get to the Final Four (Memphis ’08, Louisville ’05 and Marquette ’03 all came out of Conference USA, and Utah ’98 out of the WAC are all examples of non-BCS teams advancing to the Final Four, but none of those teams can really be considered a mid-major given their substantial basketball budgets), but Mason, an 11-seed and one of the last teams into the tournament that season, is clearly the first “modern” mid-major Cinderella story. While their success opened some doors recruiting-wise, new challenges arose as well.

Chris Caputo, Assistant Coach, George Mason: I don’t think anything has gotten easier since the Final Four, but it has been different for sure. I think we’ve gotten some good players, but you’ve got to caution yourself against those with superficial interest, people who will put you on their list because it sounds good, but they’re really not considering you because they are too far from home or whatever. You still want to make sure you’re getting guys that really want to be there and they’re hungry. Sometimes when you have success there are certain kids who are really attracted to the success and maybe not as attracted to working, almost like they’re feeling, “hey, if I get a scholarship over at George Mason, that’s it, I don’t have to work anymore.” But the guys that helped us get there, they signed with George Mason when it wasn’t as fashionable and they were driven to succeed. The one thing that the Final Four appearance has done for us is that it has helped us get involved with guys who maybe we previously couldn’t have gotten involved with. It helps us get into homes in different areas. You know, our school is much more of a household name nationally, and we’ve become a stronger name in our area as well. I think it has been good, but you also have to be careful with it too.

For mid-majors, a lot of the big-name recruits (McDonald’s All-Americans), are out of the question in all but the rarest of circumstances. This season, point guard Ray McCallum, Jr. chose Detroit over BCS schools like Arizona, Florida and UCLA, a decision which would have been startling were it not for the fact that his dad is the head coach there. For most mid-major programs, these players aren’t even in consideration. To make up for that, mid-majors have to find players that fly under the radar of some of the bigger schools and guys who are willing to put in the hard work to improve.

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