During this week’s television broadcast of the Kentucky-Texas A&M game, viewers could hear Wildcats’ head coach John Calipari yell “Go! Go! Go!” at the top of his lungs seemingly every time the Wildcats touched the ball. Calipari is simply exhorting his team to play to its strength, which, as you may have noticed, seems to be working. The Wildcats are currently the ninth-fastest team in college basketball (average possession length of 14.0 seconds), but what Calipari knows is that his team runs much better offense the faster it goes.
As the above table shows, when Kentucky shoots the ball in the first 10 seconds of the shot clock, its offensive efficiency comes in at a blistering 147.8 points per 100 possessions (over the 153 total possessions I have charted during conference play). However, if the Wildcats’ offense runs past the 10-second mark on the shot clock — effectively dropping back into the half-court offense — it drops to an an offensive efficiency rating of 107.7; effective field goal percentage drops over 20 percentage points; turnover percentage increases; offensive rebounding percentage decreases; and, free throw trips drop. In other words, outcomes are a lot better for the Wildcats when they get a shot up within the first 10 seconds. In this edition of Freeze Frame, we analyze Kentucky’s offensive efficiency by possession length.