The wonderful idea of ESPNU turns 10 years old this week. The reason I mention it as an idea is because it hasn’t exactly been what it was originally designed to be — you know, a network dedicated solely to the world of college sports. Now, while it is mostly revolved around everything college athletic competition related, the programming on it sometimes goes off the beaten trail.
All of that did make to do some pondering, though, which is an incredibly dangerous thing. What if ESPNU was scheduled the way it should be booked for a network designed to cover all things in amateur athletics? Don’t get me wrong either. I get why they do some of the things they do. As much as I dislike Colin Cowherd, he is put on that network to generate ratings, attention and other things that something like Katz Korner unlikely provides. I would argue that — if the network truly dedicated itself in a more proper way — that more broadcasts of college-only related material would work. In my opinion, and it may very will be only mine, is is ESPN’s lack of dedicating ESPNU in the correct areas that makes it the non-blood relative of the ESPN family of networks. ESPN is obviously the patriarch, with ESPN2 the spouse. I suppose it also makes ESPN Classic (I honestly don’t even know if that’s still a thing) a distant cousin. ESPN3 and Watch ESPN are like the cool in-laws — you really like them, but that has as much to do with consuming them whenever you want and never being over saturated with their presence. I could go on, but you get the idea.
Here is how we are going to go about booking ESPNU. I am going to go through a random day’s lineup. After each show I will say if it works, why it works, how it can be tweaked and some other nonsense. Now, with that being said, I should also mention that one of my true dislikes is ESPNU’s constant rerun approach, mostly because of its lack of original programming. There might be instances when I will like a program on the network, but when we book a day’s lineup to my suiting later, it will appear less in the day’s programming. For your information and reference I am using an actual 24-hour window of the channel’s broadcast lineup — as pulled from ESPN’s own TV listing section — for the reference of listings. Let’s start at 9:oo AM ET and take a look at their lineup.