The Pac-10 today formally announced several wholesale changes to its league at its annual football media days held in New York City this year.  You read that right — New York City — a mere 2,400 miles from its nearest current institution.  Attempting to rebrand itself after its June power grab of two additional schools who will begin conference play in 2011 (Colorado and Utah), Commissioner Larry Scott (a New Yorker himself) brought the league to the east coast in an outreach effort not seen in those parts since Oregon’s unsuccessful effort to market QB Joey Harrington as Joey Heisman on a 100-foot NYC billboard in 2001. 

It Takes More than Marketing

Does marketing a west coast league with predominantly west coast players who cater to west coast fans in the media capital of the world have any effect on the national conversation about the Pac-10?  Maybe if we were talking about the Lakers, but otherwise, probably not.  We submit that this is a largely symbolic move by Scott to signal to his constituents that he’s willing to try somewhat unconventional methods to further market the league and reach new fans.  He said as much in his comments today:

It seemed to be a bit of an excuse and that the Pac-10 in my estimation was very laid back and passive in terms of how it went about telling its story and promoting itself.  To me the disconnect was people worried about that but they were not really doing much about it.

The league has been solid if not spectacular in football over the past five years, and a couple of tremendous basketball seasons in 2008 and 2009 was followed up with an epic stinker last year.  Given the three-hour time difference, the league will always have an inherent disadvantage against early-to-bed types in the east, but there are fans of both sports everywhere who will tune in if there is a product on the field or court worth watching.  The Pac-10’s television contract is set to expire next year, and one of the major hurdles for Scott and his crew will be to figure out how to handle the Fox Sports Net problem.  FSN is the primary television broadcaster for Pac-10 sports, yet in many localities, the NBA or MLB or NHL will pre-empt Pac-10 out of area broadcasts.  A big weeknight game between Arizona and UCLA may only be visible to half of the country, with the result being that even if people wanted to watch it in New York, they might not be able to do so.

New Logo Featuring Mountains and Sea

Unless your name is King James, however, focused marketing usually helps, and Scott seems intent on maximizing the league brand prior to those television contract negotiations next year.  Some of the re-branding changes:

• Starting next year, with Colorado and Utah on board, the league will be “mathematically correct” in calling itself the Pac-12.  It doesn’t roll off the tongue, but we do appreciate the attention to the laws of arithmetic in taking shots at the soon-to-be twelve-team Big Ten and ten-team Big 12.  We’re crossing our fingers that they’ve thought through the natural consequence that everyone is going to start calling the league the “12-Pac” now, though.  
• The conference has a new, modern logo (see above) that features the natural beauty and outdoorsy lifestyle that the region is known for.  The old one seemed like something out of the 60s, and what was that thing behind the Pac?  The sun? 
• A re-designed website that will feature streaming video called the Pac-10 Digital Network, including this marketing video that sorta scared us with its intensity. 

Of course, without a quality product and the ability to get it aired nationally from coast to coast, all of this is mere window dressing.  Props to Larry Scott for recognizing that the viability of his league will require some creative thinking and a proactive approach, but next year’s television deal is where the water will hit the sand.   Otherwise, those east coasters and midwesterners who already don’t care will continue to not care, and even with the West Coast adding people hand over fist, it alone still only represents about one-fifth of Americans. 

Here’s hoping everyone had a safe and patriotic ID4 weekend.

1. Sometime this week — perhaps today, but our bet is on tomorrow — the NCAA will announce that it has decided what to do about the four Play-In Games for next year’s and subsequent NCAA Tournaments.  So far we haven’t caught wind of any leaks from among the Committee (where are ya, Andy Katz?), but we’ll lay odds on each of the three stated options.  1) PiGs populated by #16/#17 seeds (odds – 2:1); 2) PiGs populated by last eight at-large teams (odds – 5:1); 3) mixture of the two (odds – 7:2).  We’re truly hopeful that the Committee will somehow incorporate the last few at-large teams into the play-in mix, but we’re not expecting that to happen.
2. On Friday, TMZ reported that the NCAA is investigating “two current and two” former Kentucky players for contacts with agents that may have jeopardized their eligibility to play college basketball (note: Sports by Brooks reports one of the players to be John Wall).  Your immediate reaction of “TMZ?” followed by a complete and utter lack of shock that John Calipari’s players would be accused of this, is forgivable?  Well, the truth is that TMZ broke the Tiny Gallon/Oklahoma violation back in March so their credibility on this issue might have more weight than considered at first blush, but it is somewhat disconcerting that the report failed to name anyone as explicitly as they did with Gallon.  UK fans are rightfully skeptical with so few details yet released, but we’re not prepared to dismiss TMZ based on rumor-mongering alone because as far as we know, they’re currently hitting 100% on breaking recruiting violation stories (we know of no other recruiting story they broke that was wrong).
3. Georgia Athletic Director Damon Evans…  we don’t meant to call you stupid, but you’re all kinds of stupid.
4. UCLA guards Jerime Anderson and Tyler Lamb had surgeries last week to continue the yearlong injury bug that has befallen the program.  Neither are expected to be out for long, but you never know with the bad luck that the Bruins have experienced lately.
5. We’re really not sure how we feel about this, but we’re incredibly hopeful that it works out.  Former Tennessee forward Emmanuel Negedu has reportedly been cleared to play next season at New Mexico, providing an immediate lift to Steve Alford’s team as they recover from losing two of the best players in its history this offseason.  Negedu of course collapsed and his heart stopped beating for a while last fall during workouts at UT.

Andrew Murawa is the RTC correspondent for the Pac-10 and Mountain West conferences and an occasional contributor.

The NCAA Men’s Division I Basketball Committee met this week in Chicago, and the biggest item on their agenda was to decide on the format of the new 68-team tournament. In deciding to expand from the 65-team tournament, which has been the rule for the last ten years, to 68 teams in time for the 2011 tournament, the NCAA has committed itself to four opening round games.  The questions of who will play in those games, however, and where those games will take place, among other logistical issues, are still to be decided. While it doesn’t look like a decision will be announced this week, outgoing committee chairperson and UCLA athletic director Dan Guerrero has spelled out three possible options for who will compete in the opening round games:

1. The teams that would be the 16th and 17th seeds in a bracket, or those teams seeded at spots 61 through 68 in the overall field — likely teams from the historically one-bid conferences,
2. The last eight non-automatic qualifiers or the teams generally referred to as bubble teams — generally teams from a mixture of BCS leagues and mid-major conferences, or
3. Some combination of the first two options, with the most talked-about scenario being the last four bubble teams playing in a couple of games and the lowest seeded automatic qualifiers (seeds 65-68) playing in the other two.

While it is still within the realm of reason that additional options could arise (maybe the lowest seeded automatic qualifiers each match up against one of the bubble teams), the answer will likely be one of the three options above. And, frankly, option three is a bit of a copout, so the decision between options one and two comes down to something of a battle between the big power conferences and the less influential conferences that nonetheless make up the bulk of Division I. And neither side wants to play in those games.

Should a conference champ be sent to an opening-rounder and have a better chance to make more money, or should their performance be rewarded with a spot in the main draw?

“I think that if you are an automatic qualifier, you should not be in a play-in game,” said Winthrop head coach Randy Peele when we talked with him earlier this week, and he’s had experience with the opening round game as the coach at a school that has now appeared in two opening round tournament games, including last season’s loss to Arkansas-Pine Bluff.  Peele’s sentiment was echoed by Michael White, the Associate Athletic Director for Communications at East Tennessee State University. “For teams like ours that come out of a league with one tournament bid, and to have to earn it by winning our conference tournament, we don’t want to have to be sent to a play-in game.”

Even the term “play-in game,” used in reference to the single opening round game played in Dayton for the last ten years, is a divisive one. The NCAA has gone to great lengths to make sure that game was referred to as the “opening round game,” despite it commonly being referred to by fans and media as the play-in game. “The way the NCAA markets the first day is critical,” said ETSU’s head coach Murry Bartow. “They shouldn’t be marketed as play-in games, where you’re not even in the tournament until you win that game.”

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We’re back with another a Friday edition of The Morning 5. The end of the (work) week means that we are one week closer to Midnight Madness. We hope you all enjoy your Fourth of July celebrations and be safe with whatever you are doing.

1. As an example of what not to do on your holiday weekend (or any time for that matter) we turn to Atlanta, where Georgia athletic director Damon Evans was arrested for a DUI late Wednesday night. We’re expecting quite a bit of talk about this over the next week, but one Atlanta columnist is already taking him to task for the incident (rather lightly we might add) and we don’t expect that to be the last column on the issue. To compound matters (at least in terms of PR) Evans had previously participated in a video advising fans to not drink and drive.
2. Former UConn star Donyell Marshall was named as an assistant coach at George Washington. The move will reunite Marshall with head coach Karl Hobbs, who was an assistant on the UConn teams of the early ’90s when Marshall starred in Storrs, including his 1993-94 campaign when he was named 1st Team All-American and Big East Player of the Year (and, ironically, knocked George Washington out of the NCAA Tournament in the 2nd round).
3. Dana O’Neil checks in with Fran McCaffery who, as the mid-major coach du jour, left Siena a few months ago to take over at Iowa for Todd Lickliter, who was mid-major coach du jour at Butler before coming to Iowa…and was fired three seasons later.
4. Jay Bilas, attorney-at-law (he actually is one) points out the “slippery slope” of the current NCAA charges against USC, UConn, and Memphis in relation to the UCLA dynasty and the recently departed John Wooden (ESPN Insider required; sorry, but it is an interesting article). Many people might take issue with the timing of this article so soon after Wooden’s death, but those people are missing the point of the article. It isn’t so much an attack on Wooden and his teams, but instead targets the NCAA and its antiquated by-laws. We have some issues with certain points of his argument, but we would love to hear your thoughts on the column (if you have ESPN Insider access).
5. Speaking of legendary coaches, Don Meyer of Northern State (D2) was selected to be the recipient of the John W. Bunn Lifetime Achievement Award. Meyer ranks second all-time in wins by a men’s college basketball coach at any level with 923 wins trailing just Harry Statham of McKendree University (NAIA) who has a healthy lead with 1,022 wins. We have a feeling a certain coach out of Durham might be approaching those numbers in the next few years.

Former UCLA head coach and legend  John Wooden was honored at Pauley Pavilion on Saturday afternoon for nearly 100 years of life that impacted tens of thousands of people, both sports fans and otherwise.  Despite direct competition with the US-Ghana World Cup match and the Bruin baseball team’s victory to get to the championship of the College World Series, approximately 4,000 people including Jerry West,  Marques Johnson, Derek Jeter, Al Michaels, Bill Walton, Joe Torre, Antonio Villaraigosa, Kareem Abdul-Jabbar and many others paid tribute to the man’s life and teachings during a 90-minute ceremony.  Wooden died nearly a month ago in Los Angeles at the age of 99.

The Current UCLA Coach Paying Homage to the Former One (LA Times/A.Schaben)

Former UCLA forward Jamaal Wilkes used his time at the podium to describe Coach Wooden as “one in a billion as a coach, mentor, and friend.”  The only beef we may have with that statement is that Wilkes may have sold the legendary Wooden short by a few billion.  Another UCLA forward, John Ecker, related a story about how Wooden needled him well into his 90s about whether he was loved, another valuable insight into the brilliance and cognitive abilities of the man.  Throughout the last month, we’ve learned an awful lot about Wooden as a man — we were already well aware of his records and accomplishments as a coach — but we hesitated to try to put into words our feelings for him because it felt awkward.  Nevertheless, we know enough to know that it’s very difficult to find people on this earth who nobody has anything negative to say about his character, and Wooden appears to be one of those few.  We’re only sorry that we didn’t get a chance to meet him while he was here.  RIP, Coach.

The storied UCLA basketball program has had a tough academic year, and certainly fans and alumni of the program are looking forward to a brighter days ahead after a graduation weekend that saw their current head coach going under the knife for a torn Achilles tendon and their legendary former coach laid to rest after passing away last weekend.  Reports surfaced today that Ben Howland had surgery on Friday at Ronald Reagan UCLA Medical Center to repair his right Achilles and is now resting comfortably at home, but it isn’t clear whether the stoic Bruin hurt his foot after leaping with joy over news about the NCAA’s recent hammering of the USC athletic department.  Seriously, though, we wish the coach well on his recovery and we hope that for his program’s sake this injury represents the last in a long string of unfortunate ailments that his program suffered in 2009-10.

Wooden Was Honored at the 2010 UCLA Graduation on Friday (AP/R. Saxon)

As for the other piece of it, the titan of UCLA athletics known as John Robert Wooden was laid to rest on Friday in a private ceremony held in the Hollywood Hills at Old North Church.  Not too far away at last night’s UCLA graduation for the College of Letters and Science, each of the nearly 5,000 graduating students carried blue and gold flags to commemorate the coach’s influence on the university as photos cycled on the big screen behind the podium.  From the UCLA press release:

Among the student flag bearers was Mustafa Abdul-Hamid, a popular basketball player known for his sportsmanship and dedication to hard work in his studies and on the court.  “Carrying in this flag is the least of what we can do for Coach,” Abdul-Hamid said. “It’s our way of honoring someone who honored us with all that he did. He carried the whole weight of this university for many years. He is and always will be our role model.”  The spirit of the coach who won 10 NCAA basketball titles for UCLA and started a college basketball dynasty that remains unrivaled was pervasive as speakers alluded to Wooden’s life of grace and integrity.

A public ceremony will be held for Wooden on June 26 at Pauley Pavilion, but prior to that, local affiliate KTLA will be airing a one-hour tribute of the Top Bruin’s life on Sunday night at 9 pm PDT.   We’re going to try to get our paws on that to distribute to the world if we can.

RIP, Coach.

1. Might want to set your alarms for this one.  UCLA will be holding a public ceremony at Pauley Pavilion for the late, great John Wooden on June 26 at 11 am PDT, and it will be broadcast live on Prime Ticket and streamed live at www.ucla.edu (brief aside: a smaller tribute will also occur today at UCLA’s graduation ceremony).  We doubt that Wooden’s tribute will get 1% the attention of what another departed Angeleno of far lesser character got last summer, but we’ll do our part (and we hope you will too) to honor the man who helped make college basketball what it is today.
2. One day after Kansas AD Lew Perkins was cleared of any wrongdoing by the university on an equipment flap, he announced his retirement effective next summer.  Um, congratulations?  Under your watch, you certainly helped to grow the Kansas football program (Orange Bowl winners in 2008) and keep the basketball program on the top plateau (national title in 2008), but the last year has been ridiculously bad, beginning with the football/basketball team fights and ending with KU apparently getting thrown to the wolves by the rest of the Big 12.  Well, he does have another year to solve some of those problems.
3. Tom Izzo update: he spoke with Cleveland officials today while MSU faithful held a rally on his behalf back in East Lansing.  His quote on the matter: “It’s not going to be forever,” referring to his dalliance with this NBA job.  Stay tuned.
4. UConn was warned over ten years ago about the “appearance of impropriety” with agent Josh Nochimson, but that didn’t seem to matter when it came to recruiting Nate Miles in 2006 and 2007.
5. Where’s your glove, Dickie V!?!  The larger-than-life ESPN commentator found a way to get himself into the news during the offseason by throwing himself into the path of a foul ball at a Tampa Bay Devil Rays game last night.

USC received the official response from the NCAA regarding penalties to the men’s basketball team.  Jeff Goodman from FoxSports.com posted a good succinct rundown of USC’s self-imposed penalties plus what the NCAA added today.  The penalties as described below are paraphrased from his article, but you should check out his article by clicking the link above.

Was it worth it?

Here is how USC stuck it to itself in the middle of last season:

• They ditched one scholarship from last year and this upcoming season,
• They reduced by one the number of coaches who could hit the road recruiting,
• Took 20 days off their allowed recruiting time this year,
• Vacated (a concept we hate) any wins in which O.J. Mayo played,
• Gave back just over $200,000 they earned by being in the 2008 NCAA Tournament,
• Let three kids out of their LOIs for the next season, and
• Took a year off from both the Pac-10 and NCAA Tournaments.

More on that last one in a bit.  Here’s what the NCAA tacked on as far as basketball penalties today:

• Four years of probation. It starts today, and it ends in exactly 1,461 days on June 9, 2014.  In other words, the NCAA  acknowledges you were bad.  It added some penalties.  But if you screw up any time in the next four years, they’re really going to be ticked.
• Vacate all those post-season wins from the 2007-2008 season. USC won their first game in the Pac-10 tourney that year over Arizona State, then lost to UCLA.  Then, as a 6-seed, they lost to #11 Kansas State in the NCAA Tournament first round.  Total penalty there?  One win. Crippling.
• Hold the Mayo.  USC must “disassociate” itself from O.J. Mayo and the guy who provided illegal benefits to Mayo, Rodney Guillory.  USC can’t take any donated money from him, can’t have him helping with recruiting, can’t have him do anything on behalf of the school.  That was probably happening anyway.  We can’t imagine that USC would have him out trumpeting the virtues of USC basketball.
• If you’re not part of the team, get out. “Non-university personnel” can’t fly on charters, donate money, help with camps, go to practices, or hang out in the locker room during/after games.

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In less than 48 hours, our televisions will be taken over by the biggest sporting event the world has to offer.  Your TweetDeck (or whatever Twitter application you use) will be lousy with friends, celebrities, and sportswriters tweeting about it.  Your Facebook friends will be centering their status updates about it.  And, for the next five weeks, when you walk into your favorite sports bars, as you peer at the flat-screens you’ll notice an increased presence of a game to which you might not be accustomed.

It’s World Cup time.

Like the Olympics and the Fields Medal, this is an every-four-year event.  It pits nation against nation in the sport that still stirs up the most passion among its fans on a worldwide scale.  Imagine if we only got one NCAA Tournament every four years.  Well, this is the one summer in four that soccer (the word we’ll use for this article, though we’re aware that most of the world calls it football) lovers get to enjoy their chance to crown a champion.  If you follow RTC on Twitter (if you don’t, shame on you, and go click our logo at right), you’ve probably been impressed by our occasional tweet about other sports or even current events.  It’s not exactly a long limb we’d be going out on for us to assume that if you’re a college basketball fan, you’ve probably got an interest in other sports, too — though international soccer might not be one of them.

Want to talk to her? Know your World Cup. Yeah, we thought that'd keep you reading.

Worry not, our fellow college hoopheads.  We’ve got you covered.  We want you to be able to hang in those conversations at those sports pubs.  We want you to be able to approach that lovely blonde bespectacled German girl wearing her Deutschland jersey in the supermarket (this actually happened to us a week ago).  We want you to impress your friends with your world vision and increased overall sports knowledge.  You think those kids in the stands at Duke or Xavier or Utah State are both well-prepared and berserk?  Wait until you hear the crowd at a World Cup soccer match.  We want you to enjoy that vital aspect of it all, as well.  We’re by no means experts on the subject, but to those ends, we give you — trumpet flourish — Rush The Court’s College Basketball Fan’s Guide to Watching the World Cup.

If this England squad is like Kentucky, then Wayne Rooney is their John Wall.

THE TEAMS

First, let’s list some of the participating  teams and define those squads in terms familiar to college hoop fans.  As you’ll see, by the way, national soccer teams have some of the best nicknames you’ll ever hear.  The best?  Cameroon.  The Indomitable Lions.  I mean, COME ON…

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We’ve been wondering how RTC could pay tribute to John Wooden besides the photo we posted on the day he died along with one of our favorite quotes of his, a maxim we felt summed up the heart of the man…if a single quote can accomplish such a thing.  We’re a few guys in our late 20s and 30s, which means Mr. Wooden was done coaching by the time we were small children — and not even born, in one case.  None of us ever had the chance to meet him later on in life.  There’s no matching the tributes that have come from his players, friends, and professional writers who knew him.  Therefore, while we’re certainly in awe of who he was and what he meant to the game, and that he’s considered a hero even by people we consider heroes, for us to pontificate on his life would be more of an insult than a tribute.  The best that guys like us can do is to assist in his immortality by continuing to tell future generations of fans what he stood for, and to continue as fans of the sport knowing that a lot of what’s good about our game, even to this day, is because of him.  Considering all the tributes and anecdotes over the past few days, we also offer our respects by dedicating our day-starting feature to him this morning.  The regular Morning Five will return tomorrow, but for today, here’s the Wooden Five — a collection of five of our favorite links/stories about Coach Wooden.

1. Integrity, anyone?  In 1947, while at Indiana State, Coach Wooden refused to take his team to the NAIA tournament for which they had qualified.  When you read why, you’ll see what people have been talking about when they refer to him as a man of “timeless principles.”

2. Former player Bill Sweek (UCLA ’69) told The Sporting News about a time when he bucked his coach, immediately regretted it (and had to face a little fire from the man), and how Wooden’s forgiveness helped turn it into a teaching moment for the good of the entire team.

3. We’ve always loved that story — both versions of it —  about Bill Walton’s challenge of Coach Wooden’s team tonsorial policies.  One part of the story that’s not often mentioned is that after Walton rushed to comply, he made it back to the end of practice that very same day.

4. Can you imagine Wooden coaching anywhere else but UCLA (and Indiana State)?  It’s spooky to think about how a snowstorm and 30 minutes of Minnesota reticence changed so many lives.  Even though he preferred the position with the Gophers, he had already given UCLA his word.  We think it worked out.

5. No notes.  No nonsense.  No further introduction needed: