With conference play arriving almost everywhere this weekend (it’s about time!), let’s take a peek at some of the major Saturday (and a few Sunday) games and storylines in college basketball’s seven major conferences.

Say What You Want About The AAC, But The Recently-Birthed League Will Pose A New Challenge For Memphis: Real Tests In January And February. The First Of Those Examinations Comes Today Against Cincinnati.

AAC. Ladies and gentlemen, welcome to the first-ever weekend of American Athletic Conference basketball! OK, so maybe it isn’t that exciting, but an old Conference USA matchup does offer the league a headlining game on 2014’s first Saturday. Cincinnati visits Memphis (12:00 ET, ESPN2) in an early match-up of presumed upper-echelon AAC teams, but look elsewhere if you seek a battle of stylistic comrades; the deliberate, defensively stout Bearcats (286th nationally in tempo, eighth in defensive efficiency) will look to put the clamps on an explosive Memphis squad that rarely presses the pause button (39th nationally in tempo, 19th in offensive efficiency). UConn and SMU, both 0-1 in league play, offer an alternate viewing option (2:00 ET, ESPNU), and with a visit to Louisville coming next, Larry Brown’s SMU team would be well served to get a win Saturday to avoid staring down the barrel of an 0-3 league start.

ACC. Will there be life after Jerian Grant for Notre Dame? If yes, then a visit from Duke (4:00 ET, CBS) will offer the Irish the chance to provide a more convincing affirmation than they offered in their first game without Grant – a gut-check overtime victory over Canisius. Garrick Sherman should have a chance to exploit the smallish Duke interior, no matter what Doug Gottlieb thinks about his beard. Elsewhere, Pitt and Syracuse join Notre Dame in making their ACC debuts. The Panthers visit NC State (12:00 ET, ESPN3), while the Orange play host to Miami (2:00 ET, ESPN3). And if you like defense, two of the nation’s 10 most efficient defensive units are set to meet in Tallahassee; Virginia and Florida State (5:00 ET, ESPN2) will tussle in a race to 50 between ACC sleepers.

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It’s crazy to think that the season is already nearly halfway over. Over the last two months, the Big 12 had a terrific non-conference run. The league notched wins over the likes of Duke, Kentucky, North Carolina, Memphis, Iowa, Michigan and Gonzaga; the conference proved that it has its share of individual stars beyond Marcus Smart and Andrew Wiggins, viewed as the toasts of the league back in November; and an argument can be made rather easily that the Big 12 is the best league in the country (or at least has had the best run to date). With league play tipping off tomorrow, it’s time for the Big 12 microsite contributors to take a look back and hand out some accolades, as well as shine a light on a some players and coaches from whom we expected a little more in the season’s first two months.

Player Of The Year

Marcus Smart headlines a deep roster of individual standouts in the Big 12. (Stephen R. Sylvanie/USA Today)

• Kory Carpenter: Melvin Ejim, Iowa State: Ejim is third in the conference in scoring with 17.2 points per game and is fifth in field goal percentage, making 52.5 percent of his shots. He nearly averages a double-double as well, grabbing 8.1 rebounds per game.
• Taylor Erickson: Marcus Smart, Oklahoma State – Smart has cooled off a bit recently after averaging over 31 points per game during a three-game stretch earlier in the season, but this award appears to be his to lose heading into Big 12 play. The conference slate should provide plenty of high-profile games that will undoubtedly deliver some great individual performances, allowing us to more confidently identify the league’s best player. Andrew Wiggins has been good, but for the time being, he hasn’t done enough to knock Smart from his perch.
• Brian Goodman: Marcus Smart, Oklahoma State – Overall, Smart’s efficiency numbers have improved, and he’s still playing defense at a very high level. The Big 12 is as well-stocked with talent as any conference in the country, and Smart has produced the most for his team. That being said, the book on him is out. Whether he can score from outside when teams take away the paint could be the deciding factor for his POY candidacy.

Coach of The Year

• BG: Fred Hoiberg – After the Cyclones outperformed expectations the last two years, Big 12 coaches vowed to stop sleeping on Iowa State, tabbing ISU to finish fourth in the annual preseason poll. As it turns out, even that may have been too low. Right now, the Cyclones are no worse than the third-best team in the conference, and Oklahoma State’s personnel issues could give ISU an opening to climb even higher.
• TE: Fred Hoiberg – All Hoiberg has done is taken a team that lost several top scorers from a season ago and turned that into a 12-0 start to the college basketball season. Iowa State has three players averaging over 15 points per game, and it became the first school in league history to have five different players win player of the week honors.

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1. If there was any question about Iowa State’s depth heading into the season, those concerns should be alleviated by now as DeAndre Kane became the fifth different Cyclone to win Big 12 Player of the Week honors this season. This marks the first time in conference history that a school has had five different players win player of the week honors in the same season. Kane averaged 19 points and 8 rebounds per game in route to MVP honors as Iowa State won the Diamond Head Classic in Hawaii last week. Kane is just the most recent example of head coach Fred Hoiberg playing the transfer market perfectly in the offseason, and has been a huge reason why Iowa State is undefeated to this point.
2. When watching Kansas play up to this point in the season, the lack of consistent three point shooting has been a glaring hole for the Jayhawks, and a reason so many Kansas opponents have chosen to play zone defense against Bill Self’s squad. Rustin Dodd of the Kansas City Star dove deeper into Kansas’ three-point shooting, pointing out that just 18.8% of their scoring has come from behind the three-point line. Of the last 20 Final Four teams, 19 of them have all averaged at least 20% of their points from deep, with UConn’s 2009 team being the only squad to fall under that mark. Interestingly enough, the combination of Andrew Wiggins, Wayne Selden, and Naadir Tharpe have all shot above 33% from three for the season, while freshmen Frank Mason, Conner Frankamp, and Brennan Greene, are averaging a poor 23% from deep. For Kansas to make a deep run in March, they will need a solid shooter to emerge from the group of Greene, Frankamp, or Andrew White.
3. Oklahoma State has rolled through the non conference portion of their schedule with just one blemish in a rematch loss to Memphis in the Old Spice Classic. Buried under the great start for the Cowboys is the difficulties they’ve had rebounding the basketball. As NBCSports.com discussed in their New Year’s resolution series, Oklahoma State is 147th in offensive rebounding and 179th in defensive rebounding this season. While Travis Ford’s team has athletes all over the floor, they lack the size down low to really match up with some of the bigger teams they see. It will be interesting to see how this factors in during the Big 12 conference season.
4. As I finish discussing Oklahoma State’s rebounding problems, news breaks tonight that the Cowboys may have lost starting forward Michael Cobbins for a considerable amount of time in a blowout win over Robert Morris on Monday night.  Cobbins spent the second half watching the game from behind the bench using crutches and wearing a boot, and head coach Travis Ford said after the game that the injury “doesn’t look good.” Oklahoma State can slide LeBryan Nash to the four spot with Kamari Murphy at the center position, but at 6’8″, Murphy will give up significant size to most teams in the Big 12.
5. The departure of former Kansas State standout point guard Angel Rodriguez in the offseason left a void in the Wildcats roster, and undoubtedly had a significant impact on K-State’s slow start out of the gate this season. For Wildcat fans, there’s hope that freshman point guard Jevon Thomas can add a dynamic that they have been lacking two months into this season. Thomas became eligible with the conclusion of the first semester, and says his emphasis will be on the defensive impact as he makes his debut in Bramlage Coliseum on Tuesday afternoon.

1. A quick look at Ken Pomeroy’s adjusted defensive efficiency rankings, and you’d find Kansas at #13 nationally, which makes sense given how Bill Self’s teams usually guard. If you really dig into the numbers like Jesse Newel of the Topeka Capitol-Journal did, though, you would find that Kansas ranks sixth in the nation in free throw defense. Anyone familiar with college basketball would quickly recognize that there’s really no such thing, as the metric is more or less determined by how well opponents shoot from the free throw line. So far, Kansas opponents have made only 62.0 percent of their attempts from the charity stripe versus the NCAA average of 69.3 percent. So perhaps Self and company have been a bit lucky so far this season as they continue to work to mold a young squad into the defensive team (beyond the free throw line) we’re used to seeing.
2. Iowa State continued its hot play during the non-conference portion of its schedule after beating Boise State in the Diamond Head Classic title game in Hawaii on Christmas night. The showing in this tournament further cements the Cyclones’ spot among the nation’s best teams, bumping their RPI to fourth best in the NCAA. What this win also also does, as Randy Peterson explains, is to continue the discussion regarding Fred Hoiberg‘s future as a coaching candidate for many NBA positions. It’s obvious Hoiberg is a star in Ames, but fans should enjoy the time he’s around because it’s hard to foresee a lucky GM eventually luring in The Mayor.
3. After struggling to a 13-19 record in their first Big 12 season a year ago, there was optimism among West Virginia fans that this year’s squad would be much improved. Through 12 games, however, Bob Huggins’ Mountaineers have the exact same record (7-5) as they did through 12 games last season. The difference this year is that most observers feel that this team is much closer to turning the corner and becoming a contender for a postseason spot. That feeling is shared by sophomore guard Eron Harris, who says Huggins’ coaching staff has been easier on the team as they too see how close this team is to putting it all together.
4. It’s becoming increasingly obvious that Oklahoma State guard Markel Brown might be one of the best-kept secrets in college basketball. On Monday, Brown was honored as the Big 12 player of the week, averaging 18.5 points and 6.5 rebounds per game in wins over Delaware State and Colorado. For the season, Brown is averaging 16.3 points per game with a sterling offensive rating of 131.1 (54th nationally), and at this rate will make it extremely difficult to keep off the All-Big 12 first team.
5. While Kansas continues to be the favorite of most to win the Big 12 regular season title, they certainly won’t be without their fair share of opponents challenging for their claim to the league title. As Raphielle Johnson of NBCSports.com points out, Baylor and Iowa State paired with Oklahoma State creates some serious competition along with the Jayhawks at the top. Even the middle tier of the league – teams like Texas, Kansas State, and Oklahoma – appeared to be a bit down coming into this season but have certainly shown that they should not be taken lightly during league play. In the first few months of the season, the Big 12 has made a statement as one of the best conferences in college basketball.

It feels like an eternity ago since Kansas State stumbled out of the gates. They’ve since dealt with injuries — most notably to Thomas Gipson — as the Wildcats got off to a 2-3 start. Soon, Gipson returned to form and with some help from freshman Marcus Foster, the Wildcats have now won six in a row including wins over Ole Miss and Gonzaga. K-State placed seventh in our power rankings last week.  Where does Bruce Weber’s team stand a week later?

Someone has just entered the conversation for Big 12 Coach of the Year again: Bruce Weber. (AP Photo/Orlin Wagner)

1. Oklahoma State (11-1, 5 points). Comment: “While I think Kansas will ultimately be the better team in the end, the Cowboys are still the better team right now. The combination of Marcus Smart and Markel Brown is as difficult of a backcourt as you’ll see in the nation. ” – Taylor Erickson (@tc_erickson)

2. Kansas (8-3, 9 points). Comment: “Huzzah to the mainstream media for steering clear of the ‘no place like home’ headline bait provided by the Jayhawks’ whipping of Georgetown in the first game played at Allen Fieldhouse in nearly a month.” – Brian Goodman (@BSGoodman)

3. Iowa State (10-0, 12 points). Comment: “Every time the Cyclones score 90 points in a game, an angel gets its wings. Probably.” – Nate Kotisso (@natekotisso)

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We all know Marcus Smart. We first met him last winter, when he was busy terrorizing Big 12 opponents as a freshman. However, it turned out we didn’t know everything about Marcus back then, because he wound up shocking us all in April with his decision to eschew the NBA Draft for a year. But boy, have we had the chance to get to know him all over again this winter. By virtue of conducting Oklahoma State’s red-hot start, Smart’s name has dominated headlines for the past six weeks, and rightfully so. After all, among the many individual stretches of Smart’s dominance was this display. And this shot. Many will tell you he is the current favorite for National POY, and if you feel like arguing with them, good luck. So far, Smart has been that good.

Markel Brown — Not Marcus Smart — Took Center Stage For The Cowboys On Saturday Night

But hiding somewhere behind the nation’s love affair with Marcus Smart – a fling I’m OK with, for the record – is a pretty freaking good basketball team. That basketball team improved to 11-1 on Saturday night in Las Vegas, dispatching a solid Colorado club (now 10-2) in the process. Smart was his typically proficient self (18 points, three assists), but that night served to remind us that he has some pretty capable teammates as well. Phil Forte, owner of the nation’s third-best individual efficiency rating entering the night, made four threes en route to a 16-point effort. Le’Bryan Nash pitched in with 15 points of his own, and did a little bit of everything else, contributing six rebounds, two assists, two steals, and three LOUD blocks. But of all the Cowboys who contributed to the cause, it was senior Markel Brown who offered the biggest lift. The senior scored 23 points, grabbed 11 rebounds, and even chipped in three assists: a domineering effort, indeed, and on a sizable stage. If you didn’t know all that much about the Pokes before Saturday night, Brown’s performance surely rated as eye-catching. But if you did? Just another lethally efficient demonstration from one of the nation’s most underrated players.

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1. The rapid maturation of Kansas center Joel Embiid was on display once again in the Jayhawks’ big win over Georgetown on Saturday. Embiid scored 17 points on just four shots, harassing the Hoyas into foul trouble throughout the game. Without injecting his draft stock into the conversation, it remains downright scary where Embiid could be come March if he continues to develop at the current rate.
2. Oklahoma State coach Travis Ford acknowledges how good his team already is, but like any coach in the country right now, he knows that there’s plenty of room for improvement. The Cowboys have continued to roll along and still figure to contend for the Big 12 crown, but unlike Kansas, Iowa State and even Baylor, Oklahoma State hasn’t grabbed many national headlines away from their home court. That’s not always a bad thing, though, as pressure to perform can derail a lot of teams.
3. West Virginia has had plenty of chances to make a positive statement this season, but while they were never expected to live in the upper echelon of the Big 12, their season so far has been a complete dud. Sunday’s home loss to Purdue just put the Mountaineers under more pressure to overachieve once conference play gears up, and Bob Huggins won’t argue that his team still has plenty of work to do.
4. A concerted effort to be more aggressive on the glass has been big for Kansas State after a rough start to their season, and it paid dividends once again in the Wildcats’ big weekend win over Gonzaga. Bruce Weber’s team collected at least 71 percent of available defensive rebounds for the third straight time on Saturday, and with a limited scoring arsenal at their disposal, preventing second-chance buckets will be one of the keys if the Wildcats are to win an uphill battle towards an at-large bid.
5. TCU point guard Kyan Anderson was crucial as he helped dig his team out of a double-figure deficit against Tulsa over the weekend. Oddly, of the Horned Frogs’ seven wins against D-I opponents this season, two of them have come over the Golden Hurricane, which plays in a different conference. TCU is unlikely to find many Tulsas lying around the Big 12 this season, however, so it’s a good thing they were able to get those two wins.

This Saturday’s schedule may not shimmer like last week’s did – the face-off between Oklahoma State and Colorado stands as the only game featuring two ranked teams – but dig a little bit and you may like what you find. Or better yet, let us do the digging: Here are four storylines to keep an eye on during this sneaky-good Saturday of college hoops.

Phog Allen Fieldhouse Has Hosted Quite A Few Visitors Over The Years, But Never The Georgetown Hoyas. That Will Change On Saturday.

Two Storied Programs Meet In Rare Clash

Kansas and Georgetown may have both inhabited the upper reaches of college basketball’s hierarchy for quite some time now, but that doesn’t mean the two programs know each other especially well. Saturday’s meeting at Phog Allen Fieldhouse (12 PM EST, ESPN) will be just the third time the two schools have faced off, although the latest Hoya-Jayhawk matchup was quite recent, coming just two seasons ago at the Maui Invitational. Needless to say, the cast of characters (on both sides) has seen a massive overhaul since that game. While this one is worth watching for the pure novelty of the Hoyas’ maiden voyage to Allen Fieldhouse, there’s more at stake here than just a new twist on history. Kansas seeks to maintain the momentum gained in last weekend’s win over New Mexico, while the Hoyas, firmly off the national radar for the past month, find themselves with a nice opportunity to quell some doubts after a shaky first month. Rock Chalk meets Hoya Saxa – quite a way to kick off the weekend.

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1. Of course it is too early for bracketology to mean anything at this point, but it doesn’t mean it isn’t fun to consider. Jerry Palm at CBSSports.com unveiled his latest version on Wednesday and six of the 10 Big 12 teams made the list. And while it looks like those six teams will eventually all make the Big Dance, it’s obvious that Palm’s prediction is what would happen if the season ended today. That’s because Kansas is a #5 seed, Oklahoma State topped the conference as a #2 seed, followed by #3 Baylor, #4 Iowa State, #9 Texas, and #12 Oklahoma.
2. Texas had its biggest win of the season on Wednesday night against #14 North Carolina in Chapel Hill, improving their record to 10-1. And as C.L. Brown at ESPN.com points out, the Longhorns seemed to think they had plenty of doubters leading into Wednesday. And they were right. The schedule was weak up until that point, but Texas showed everyone that they could be serious contenders in the Big 12 by notching the huge road win. A win over #5 Michigan State Saturday would further cement that notion.
3. Gary Parrish updated his Top 25 (And One) rankings on Thursday and the Big 12 is in pretty good shape. Baylor (#7), Oklahoma State (#8), Kansas (#13), and Iowa State (#16) made the cut this time around. Baylor and Iowa State should have no trouble winning their final five combined non-conference games, setting up a potential blockbuster top 10 match-up on January 7 in Ames.
4. Kansas point guard Naadir Tharpe bounced back nicely after his demotion a few games into the season, returning to the starting lineup against New Mexico Saturday and finishing with nine assists and eight points in 37 minutes. He hasn’t been the most consistent or best point guard during his career, but he’s the only realistic option for this team if they intend on playing deep in March. Frank Mason, while talented, is still only a freshman and is learning how to effectively distribute the ball.
5. If Texas Tech players had listened to their head coach, Tubby Smith, they might have completed their comeback against LSU Wednesday night in Lubbock. The Red Raiders shot just 36.4 percent from the field but had a chance to win the game with 10 seconds left. Robert Turner missed a last-second three-pointer to win the game giving LSU the victory, 71-69.. “It wasn’t drawn up that way,” Smith told Krista Pirtle. “But it was my fault. They didn’t practice it today, but we’ll practice it tomorrow.”