When Talking About Size, It’s Money That Matters
Posted by jstevrtc on March 30th, 2011It’s obvious why everyone loves March Madness, but why do people particularly love it when schools like Butler and VCU make runs to the Sweet 16 and, in this year’s edition, the Final Four? For the same reason everyone loves the early-round upsets. It’s the perception of David beating Goliath, the idea that some unranked team from a little college nestled in the woods in middle America can knock off a squad long on hype and McDonald’s All-Americans from some Power Six conference team. Kentucky and Connecticut may have the majority of partisan fans in Houston this weekend, and we’re sure Butler and VCU will be represented as well as they can be, but any unaffiliated fans inside of Reliant Stadium and watching at home will be rooting for those little guys. One of the hottest topics we’ve heard on sports talk radio and read about in numerous outlets since the incredible wins by Butler and VCU over the weekend is how great it is that two small schools made the Final Four and that one of them is guaranteed to play for the national championship.
Wait…VCU? A “small” school? Maybe we need to redefine our terms.
(Dollar amounts from Basketball State, and are as of 2010.)
Check out that table. If you look at total enrollment, VCU is the biggest school in the Final Four. It’s the only school with more than 30,000 students, and of all the athletic revenues they brought in last year, they spend the second most money by percentage on men’s basketball of the four remaining teams. Butler, as you can see, spends the highest percentage of its athletic revenue on our game. So what exactly are people talking about when they use terms like “small school” and “little guy” to describe programs like VCU’s? What makes a school small in a basketball sense? How can the biggest school left in the Tournament be…a mid-major?