For a little while on Monday, it seemed like the Big 12 might actually expand after months of indecisiveness. As we all know now, the league’s press conference ended up being a whole lot of nothing as commissioner Bob Bowlsby announced an extension of the status quo (until it comes up again this winter and we do this dance all over again). The will-they/won’t-they is frustrating enough for college football fans with their sport driving the decisions (or lack thereof), but it’s also exasperating on the basketball side as we’re merely along for the ride. If there’s any solace we can take from the seemingly seasonal Big 12 expansion talks, it is that the programs mentioned most frequently each have considerable basketball juice to bring to the table. Football may steer the ship in terms of overall revenue potential, but the hoops programs at BYU, Cincinnati and Connecticut would certainly make basketball even more competitive than it already is, with invested fan bases and strong histories in tow. Let’s take a closer look at each.

BYU

Jimmer Fredette Was a Household Name at BYU Several Years Ago (Jack Dempsey/AP)

• The Lowdown: The Cougars may not be as nationally relevant as they were when NPOY Jimmer Fredette was rewriting the school’s record books twice a week, but there’s still a lot to like about this program. Head coach Dave Rose has led BYU to NCAA Tournament appearances in eight of his 11 seasons at the helm, although they’ve only advanced to the Round of 32 twice and the Sweet Sixteen once in those chances. They play a very entertaining brand of offensive basketball, pushing tempo, valuing possessions, and knocking down threes. That might suggest a finesse style in the vein of Hoiberg-era Iowa State, but they also crash the defensive glass with complete abandon, ranking among the upper echelon in defensive rebounding rate on an annual basis.

With such a high level of success and an entertaining blueprint to match, the Cougars have transformed the Marriott Center into a fortress, losing just four conference games there over the last three seasons. BYU regularly ranks among the top 15 schools in attendance, topping every current Big 12 program other than Kansas.

• Recent Big 12 Meetings: The Cougars are incredibly tough to beat at home, but Iowa State did just that in November 2014, winning a 90-88 thriller in Provo. Just five days later, though, BYU exacted revenge on the Big 12 with an 86-82 win over Texas in Kansas City. Going back even further than that, BYU also lost to Iowa State in Ames in 2013 and dropped a pair of games to Baylor that same year — once in Waco and then in New York in the NIT semifinals. Read the rest of this entry »

On Monday night in Houston, Villanova’s Kris Jenkins hit a three-point buzzer-beater to lift his team over North Carolina for the school’s second championship all-time and the first for the remade basketball-only Big East. Having one of the conference’s premier programs reach the sport’s pinnacle gives the Big East a much-needed boost in relevance. However, that sense of accomplishment could be fleeting. Enter the Big Ten, which starting next year will initiate a series of expansive events in the northeastern United States, essentially trying to establish a beachhead in traditional ACC and Big East territory. For example, the 2017 Big Ten Tournament will be in Washington D.C. and the 2018 edition will be in New York. The league will also continue its “Super Saturday – College Hoops & Hockey” double-header in Madison Square Garden until at least 2019. This strategic shift focused on the Northeast marks the beginning of an arms race for the nation’s most coveted television markets.

The Big Ten starts its eastern offensive with the Big Ten Tournament in Washington, DC and New York over the next two seasons.

Recent championship aside, the Big East’s reorganization of a footprint that left half of its schools in the Midwest resulted in a vacuum. A 12-year contract with the fledgling Fox Sports 1 network, significantly restricting its viewing audience (average viewership for a Big East FS1 game is 91,000 people), hasn’t helped. The Big Ten, on the other hand, has a $1 billion contract with ESPN along with its own Big Ten Network, which reaches 90 million households. It’s with these munitions that Big Ten commissioner Jim Delany plans on swamping the East Coast with Big Ten basketball for the rest of the decade. He hopes to capture the market by blowing out any lingering Big East passion and outflanking the ACC in its own surge northward.

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1. It’s the Monday following the announcement of this year’s College Football Playoff participants so it must be time to talk Big 12 expansion again, right? Unlike last year, however, the league might be forced to expand sooner rather than later. It was expecting a motion to deregulate conference championship games in football to pass next month, but the Big Ten has stepped in with a “last-minute amendment” that might hurt the 10-team conference’s chances of hosting such a game in 2016. Big 12 Commissioner Bob Bowlsby said he wouldn’t want to be forced to expand the league but admitted that it “could end up that way.” Expansion in football would directly affect basketball, of course, possibly enhancing or diluting the product depending on which direction it goes.
2. Baylor football had a rough go of things on Saturday, but the men’s basketball team turned those fortunes around Sunday night against #16 Vanderbilt. The Commodores went on a 17-0 run early in the second half to go up 10 but the Bears stormed back to tie the game at 52 with 8:40 to play. From then on, both teams traded body blows in what became a 40-minute basketball masterpiece that Baylor won, 69-67. Taurean Prince scored 30 points in front of over 30 NBA scouts and we all watched Lester Medford (15 points on 6-of-12 shooting) make big shot after big shot to nail it down for the Bears. This appears to be a strong profile-building win for Baylor.
3. Darker days are approaching for Oklahoma State, if they aren’t here already. After losing at home to Tulsa for the first time since 1985, the Cowboys fell even lower on Saturday as they lost to Missouri State (1-5 record, ranked 239th on Kenpom), 64-63. It was Missouri State’s first win against a Division I opponent this season. For the Cowboys, this marked the first time they have dropped two consecutive non-conference home games since, you guessed it, 1985. Meanwhile, Oklahoma State is still without top scorer Phil Forte indefinitely as Travis Ford has said that his status could be “day to day, week to week” or “month to month.” And the Sugar Bowl won’t be for another three-and-a-half weeks, huh? Yikes.
4. Oklahoma will take on Villanova tonight in a highly-anticipated top 10 showdown between potential Final Four teams. The game will of course be played at Pearl Harbor in Hawaii on the 74th anniversary of Japan’s infamous attack on the United States that thrust the country into World War II. Head coach Lon Kruger spoke on the significance of their visit to Hawaii as an opportunity for his players to learn more about an important part of America’s history.
5. Despite dealing with eligibility concerns with two players and an early transfer, Texas Tech head coach Tubby Smith has been forced to shorten his rotation in two ways: personnel and height. It seems to have worked thus far. The Red Raiders are 5-1 on the young season with their only loss coming against a Utah team they hung with for much of that game. Zach Smith and Norense Odiase have emerged as the two stalwarts down low while guard Keenan Evans has made strides as a scorer in his second season. The danger with a short rotation is when those players reach a point somewhere in conference play when they run out of gas and start putting forth weaker efforts. That’s something Smith will have to keep an eye on as the season progresses.

College basketball places huge emphasis on individual games — showdowns between top-ranked teams, annual rivalry clashes, single-elimination tournaments — but it’s important to take a step back and look at the bigger picture from time to time. Each month, the Media Timeout will review emerging trends in how fans and journalists watch, follow, and talk about the sport.

Conference realignment in recent years has reshaped the college basketball landscape in both obvious and subtle ways. To paint the timeline in admittedly broad brushstrokes, it started with Colorado and Nebraska abandoning the Big 12 for the greener pastures of the Pac-10 and Big Ten, respectively. In the scramble for leagues to position themselves for the eventual “superconference” paradigm, the Pac-10 would add Utah to complete the Pac-12; the Big Ten would go on to poach Maryland and Rutgers; the SEC, Missouri and Texas A&M; the Big 12 reloading with TCU and West Virginia. Most of the Big East diaspora – Syracuse, Pitt, Notre Dame basketball, and eventually Louisville – settled in the ACC, and the Big East experienced its own dramatic transformation to a basketball-centric league as a result. Those shifts trickled down through many of the mid-major conferences, including the Mountain West, Conference USA, and Atlantic 10, weaving a convoluted web of migration across the country.

The War in Prussia Had Nothing on Conference Realignment

The consequences of those migrations are still revealing themselves several years later. Nowhere have they been more tangible to fans than in the separation of traditional rivals and the formation of new rivalries, sometimes taking root in unexpected places. Rivalries have long been fluid entities, in spite of our tendency to mythologize and idealize a bygone era of college basketball – one in which meritocracy trumped TV revenue, recruiting was an even playing field, and geography and shared heritage determined which schools became rivals. In 1980, for example, Depaul-Marquette was a big deal; Syracuse-UConn wasn’t that big of a deal; and Louisville and Kentucky had played each other only 12 times, ever.

So with that in mind, let’s pay homage to several of the casualties of conference realignment, before turning our attention to budding rivalries that may take their place. We’ll also look at existing rivalries that are being preserved despite changes in conference affiliation.

Rivalries Lost

Duke-Maryland: The rivalry between Duke and Maryland had lost some of its luster by the time the Blue Devils closed out the series by claiming their 13th win in the final 16 meetings: Overall, the Blue Devils held a commanding 114-63 advantage over the Terrapins. But there’s no question that this rivalry’s demise was a significant loss for college basketball fans. This is especially true for fans in D.C., where both schools have a significant alumni presence (College Park is about nine miles from the Capitol Building; Duke places a large number of alumni in the nation’s power cities). On the hardwood, the series experienced a golden age at the turn of the 21st century, when the teams traded national championships and were fixtures at the top of the ACC standings. While the rivalry may have lost some of its competitive edge in recent years, it never lost the element that truly set it apart: vehement hostility. From JJ Redick’s phone number, to the $500,000 in property damage recorded during the 2001 College Park riots, to the imperious “Not our rival” chants serenading Maryland players in Cameron; the discontinued series left big shoes to fill in terms of sheer animosity.

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With TCU and Baylor each ranked among the top six of the College Football Playoff’s rankings heading into Championship Weekend, it looked as if the Big 12 had two strong candidates to clinch a playoff spot. As luck would have it, selection committee things behind closed doors happened, and the conference as a result was shut out of the CFP in favor of Big Ten champion Ohio State. Committee chairman Jeff Long hinted on Sunday that the fact that Ohio State had played and convincingly won a conference championship game gave the Buckeyes a competitive advantage over the Horned Frogs and Bears, the Big 12’s co-champs (for those of you wondering, the 10-team Big 12 is not allowed to hold a championship game because of its conference size). In response to Long’s comments, Big 12 Commissioner Bob Bowlsby said, “It’s clear we were penalized for not having a championship game… That will cause us to go back to the drawing board a little bit.”

Big 12 Commissioner Bob Bowlsby to Baylor head football coach Art Briles: “¯\_(ツ)_/¯.” (Associated Press)

Going back to the drawing board could mean that the Big 12 may consider expanding back to 12 schools to satisfy NCAA bylaws dictating conferences must have at least 12 teams to hold a championship game. With football clearly the driver in such a determination, let’s take a look at which schools as additions would also add serious value to Big 12 basketball, because that’s the side any of us on this microsite really care about.

The Likeliest Candidates:

• Memphis: According to a report from ESPN Nashville radio host Darren McFarland, the Big 12 is interested in poaching Memphis and Cincinnati away from the American Athletic Conference in the upcoming offseason. We should probably take this claim with a tiny grain of salt. Had this rumor swirled around four years ago, most would have considered it to be more foolish than unrealistic, but now, given the state of conference realignment, there could be something to this. Although Memphis has been up and down in football, Memphis basketball history runs deep and their loyal fans fill up FedEx Forum with regularity. The city is also a hotbed for some of the best basketball talent in the country. A statement from one man, though, sticks out more than any other. Noted Oklahoma State enthusiast/booster T. Boone Pickens gave an interview to the Austin-American Statesman a few weeks ago and spoke on possible expansion: “Memphis wants in it [the Big 12],” Pickens said. “I was vocal back when we were expanding that we needed to take TCU, and Texas didn’t want TCU in. […] TCU deserves to be in the conference. It’s an old Southwest Conference school.” Could Pickens be the most powerful man in the Big 12? He wanted TCU in the Big 12, Texas didn’t want TCU, and here we are in present day with TCU in the Big 12. Who’s to say that he can’t make it happen for Memphis? Plus, it seems like Memphis and Oklahoma State are committed to playing in hoops annually anyway.

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1. Here’s hoping everyone out there is enjoying the summer and had a safe and happy Independence Day holiday weekend. Legitimate college basketball news remains somewhat incorporeal at this time of year (unless you enjoy silly contrivances over which coach is the “best” at his job), but over the last week-plus there have been a few stories that have made their way into the chattering class. The one that probably holds the most interest from a train wreck meets a dumpster fire convergence is the ongoing saga of former North Carolina guard Rashad McCants. At this point, UNC fans no doubt wish that the key cog of the 2005 national championship team would just go away, as his personal media circus in the aftermath of admissions that he was kept eligible from 2002-05 through a series of bogus classes and other academic shenanigans continues to get weirder. On a SiriusXM radio show earlier this week, McCants made reference to both UNC and the NCAA having a deal worth a total of $310 million “in the works” for him, $10 million from the school to repay him for his exploitation and “lack of education received,” and $300 million from the organization to help him “facilitate sports education programs across the country.” Nobody seems to have a clue as to what he is talking about, as UNC claims that it has yet to speak or hear from McCants since a June 6 letter asking him to do so, and the NCAA probably lost his request somewhere down in the mail room.
2. On a more serious note, however, UNC fans have been quick to character assassinate McCants, who very well may be in some strange way attempting to shake down the school for what he perceives to have been a lack of ongoing support. At the same time, whistleblowers and other informants rarely come without motive or personality flaws, so the question needs to remain focused on whether McCants (and possibly other members of the basketball program) were recipients of the benefits of sham African-American Studies classes at UNC rather than whether he alone is a reliable source. His unofficial transcript — which shows that all of the As and Bs he earned in Chapel Hill were within the beleaguered department — are enough to call into question the integrity of those courses. And that is presumably what the NCAA is doing with the news last week that it has decided to reopen its previously-closed case into academic misconduct at North Carolina. Also keep in mind here that, in light of the undressing over the concept of “student-athletes” that the NCAA suffered last month at the Ed O’Bannon trial, the organization needs a public “win” that supports the notion that it takes academics seriously. Coming down hard on one of the true blue-bloods of one of its primary revenue sports to set an example wouldn’t be outside the realm of possibility in this climate. We’ll all have to wait to see how it shakes out.
3. To that very point, the Senate Committee on Commerce, Science and Transportation at 2:30 PM later today is expected to tackle the topic of “Promoting the Well-Being and Academic Success of College Athletes.” Chaired by Sen. Jay Rockefeller IV (D-W. Va) and supported by Sens. Claire McCaskill (D-Mo.) and Cory Booker (D-N.J.), the committee will explore the NCAA’s stated mission to integrate college sports and academics, and whether the commercial enterprise unfairly exploits athletes. Sound familiar? The NCAA is taking hits on all sides, with interested parties from the political to the business to the legal to the educational sectors all clamoring to understand the justifications for a lucrative business model that doesn’t share the wealth with its labor source. If the NCAA is lucky, Mark Emmert won’t be asked to testify if for no other reason than to avoid another jaw-dropping Freudian slip. 
4. The reason that everyone is getting so chummy with the NCAA’s operations, of course, is that there’s a ton of money involved. The crazy realignment of a few summers ago has calmed down (for now), but as Boise State‘s recent financial settlement with the AAC illustrates, organizations tend to lose their damn minds when there’s a windfall to be grabbed (even if said windfall never actually materialized because it wasn’t thought through). That’s right, Boise State has agreed to pay a total of $2.3 million to the AAC (formerly the Big East) as a penalty for joining and then leaving a league that none of its teams ever actually played for. The Big West, another league that never suited up a single Broncos team, has already received $1.8 million in exit fees, meaning that the final tally in penalties for never actually leaving the Mountain West is $4.1 million. Congratulations to everyone involved, and let there be a lesson learned somewhere within this.
5. This has been a fun M5, so let’s end it by continuing the theme of poor behavior with some coaching news. College of Charleston head coach Doug Wojcik hit the news late last week with the release of a 50-page report (on a late afternoon heading into a holiday weekend, no less) summarizing a pattern of verbally abusive behavior levied toward his players. Among the details released were that Wojcik had used a homophobic slur on one of his players and generally made a habit of degrading and humiliating them during practice sessions. CofC’s athletic director, Joe Hull, initially wanted to fire Wojcik for his transgressions, but he was overruled by school president George Benson, who instead decided to give Wojcik a one-month suspension without pay (meaning he will miss July’s key recruiting window) and instituting a zero-tolerance policy for any future abuse. Personalities are difficult to change overnight, especially in such stressful positions, so it’ll be interesting to watch how well Wojcik does under these new constraints.

Football and the television money it earns have changed the landscape of college athletics. As the major conferences continue to rise, some of their counterparts have tumbled into the shadows. Big East basketball in its current state teeters on the brink of surviving with great success or squeaking along in mediocrity. The new Big East is good almost across the board. From Villanova to Providence and everyone in between, eight of the teams through one month of this season are in a position to at least be on the NCAA Tournament bubble. Despite how much some things change in college athletics, you can still count on DePaul and Seton Hall being terrible. What the league lacks is a signature elite team this season. Villanova is the closest to earning that distinction as the Wildcats remain undefeated. A Wildcats’ win at Syracuse in two weeks would give the league that much-needed premier team it lacks. All that said, it’s a fun exercise to look at what this conference could have been in 2013-14 had conference realignment only existed in the sweet dreams of of athletic directors. Here’s what the league lost:

These Two ACC Teams Would Have Helped Lead a Strong Big East This Season

ACC

• Syracuse: 9-0, #7 KenPom, #2/#3 in the polls, wins vs. Indiana, Baylor.
• Pittsburgh: 9-0, #4 KenPom, unranked in both polls, wins vs. Penn State, Stanford.
• Notre Dame: 7-2, #50 KenPom, unranked in both polls, no quality wins.

AAC

• Louisville: 8-1, #1 KenPom, #6/#4 in the polls, win vs. Southern Miss.
• Connecticut: 9-0, #22 KenPom, #9/#12 in the polls, wins vs. Indiana, Florida, Maryland.
• Cincinnati: 7-1, #31 KenPom, unranked in both polls, win vs. North Carolina State.
• South Florida: 6-2, #120 KenPom, unranked in both polls, win vs. Alabama.
• Rutgers: 4-6, #198 KenPom, unranked in both polls, no quality wins.

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1. The residual from Tuesday’s Champions Classic buzzed throughout the sports world on Wednesday, with considerable discussion devoted to rank-ordering the superstar freshmen who were on display (Parker, Randle, Wiggins was a popular order), discussing the strengths and weaknesses of the four teams, and projecting the areas in which each will get better. But perhaps the biggest storyline that came out of the game was related to the interview that Duke’s Mike Krzyzewski gave afterward. In response to a media member’s question about the not-exactly-secretive practice by NBA teams to tank games in order to position themselves for high draft picks next summer, Coach K waxed poetically in his response about the virtues of good old-fashioned competition: “As an American, I wouldn’t like to think that an American team would want to lose or create situations where you would want to lose. […] Maybe I’m naive and I’m going to go read a fairy tale after this.” Full clip here. Speaking of competition, ESPN cleaned up with its broadcast of the double-header, recording the second-highest rated regular season non-conference game in history for #1 Kentucky vs. #2 Michigan State, and the nightcap game wasn’t terribly far behind.
2. Sports Illustrated hit the newsstands on Wednesday with spectacular timing, choosing to release its 2013-14 College Basketball Preview issue in the wake of all the good Champions Classic vibe and avoiding the AP and USA Today/Coaches polls’ mistake of choosing Kentucky for its top spot. Utilizing a neat four-region cover format, the experts at SI instead went with Louisville as its preseason #1 team, although there aren’t any real surprises among the rest of their list (Harvard at #20, maybe?). For their full top 20 rankings and excerpts of some of the articles printed in the preview, check out this SI.com One and One post here; for complete scouting reports on each of the ranked teams, check out their online post here. But if you really want the full experience, get analog and enjoy the magazine the way it was intended — in hard-copy, ink-and-paper, magazine format.
3. Speaking of the Cards, the AP announced on Wednesday that the school had negotiated the exit fee from its one-year foray with the AAC as it looks to head to the ACC next July. The final number turned out to be $11 million, which is roughly the revenue that Louisville creates in the price of a handful of hot dogs and beers at the Yum! Center during a basketball game. OK, not really, but the most profitable basketball program in the nation — estimated to bring in an annual surplus of $23-$28 million per year — shouldn’t have any problem whatsoever in finding enough couch change to write the check. With a move to its new conference starting next season and all the additional television revenue that will come with being a part of the dominant east coast sports league, expect those coffers to continue to rise.
4. When Louisville joins the ACC in 2014, the next basketball season will culminate in a blockbuster ACC Tournament in Greensboro, North Carolina, for the 25th time. But with the push to save itself and add teams from above the Mason-Dixon Line, the league is looking to make its hallmark event a bit more inclusive and cosmopolitan than the longtime location of league HQ. A part-time move to New York City is an inevitability, but before the nation’s oldest conference tournament heads to the Big Apple, the league has decided to take baby steps with a trip to Washington, DC, in 2016. The ACC has accepted this dance with the District once before at the Verizon/MCI Center in 2005, an event that was notable for its relatively light attendance over the course of the weekend. The DC area had also hosted several ACC Tournaments prior to that at the old Capital Center in Landover, Maryland, but in all of these events, the Terps and maybe Duke were the only real attractions. Syracuse, Notre Dame and to a certain degree Pittsburgh, on the other hand, all have huge alumni bases in the East Coast megalopolis between Washington and New York, now just an easy train ride between city centers. And Louisville fans travel well. Contrasted with nearly a decade prior, expect the 2016 ACC Tournament even without local team Maryland involved to be a fantastic success.
5. Finally today, if you read nothing else, read this story from SI‘s Seth Davis about Duke guard Andre Dawkins‘ struggles with clinical depression. By all accounts, depression is a medical condition that people who don’t suffer from it have a lot of trouble understanding. Why not just pick yourself up? Why not just find something that makes you happy? The truth is that picking yourself up and finding something meaningful is extremely difficult for those with the disease. The complicated brain chemistry involved with the condition doesn’t just go away because they want it to, and as Davis elucidates so nicely with the story on Dawkins, the only way it can be solved is through therapy and (sometimes) medical intervention through antidepressants. The happy ending here is that Dawkins is back on the Blue Devils for his senior season and he really wants to play basketball again, something that he had almost no desire to do two years ago. That’s a win right there, and Davis should be commended for bringing this encouraging story to the forefront. Even if you hate Duke, you’ll have to root for Dawkins after reading this one.

Chris Johnson is an RTC Columnist. He can be reached @ChrisDJohnsonn.

Sometimes conference realignment is unforgiving. When the motivation is to get paper now, or position oneself better in a changing FBS football landscape, or cash in on a lucrative television deal, switching leagues is the obvious move to make – no matter how much long-standing tradition or geographical or cultural common sense gets bulldozed in the process. This is the brutal calculus schools were forced to assess in the latest round of realignment moves, and the result – for college hoops, at least – wasn’t always a happy ending. When Missouri left the Big 12 for the SEC, it ended one of college sports’ best rivalries (with Kansas). Texas A&M’s move to the same conference ended a great annual football game (with Texas), and an underrated and desultorily good hoops match-up. Syracuse’s leap to the ACC closed the curtain on its decades-old Big East feud with Georgetown. Fortunately, it appears the Hoyas and Orange are on the cusp of locking in a home-and-home series to continue one of the sport’s great games outside of its traditional Big East-tethered form. The two schools came together, understood their games were just too bitterly competitive, and too fun, to simply give up just because football and TV money forced them to part ways. Syracuse and Georgetown will benefit, because it adds another quality opponent to one another’s non-conference schedules, and college hoops as a whole will benefit, because the Hoyas and Orange typically play some of the most entertaining, hotly-contested, dramatic games in any given year. Perhaps other schools can take Syracuse and Georgetown’s lead, work through whatever logistical hurdles exist and spark up their rivalry hate in this post-realignment world. Keeping these sorts of rivalry games churning across newly configured leagues is important for the long-term health of the sport.

Kicking aside the Duke-Maryland rivalry is a huge disappointment (AP Photo).

Or you can be like Duke coach Mike Krzyzewski, who apparently wants nothing to do with future Big Ten member Maryland, who will only play the Blue Devils once in the regular season this year before leaving for its new league. Kryzewski spoke out against Maryland’s motivations for leaving the ACC when the news broke last fall. He expressed many of the same concerns most college sports purists do when lamenting the products of realignment: an attack on tradition, prioritizing monetary gain over cultural and geographical fit, the destruction of rivalries. None of that is particularly novel, but coming from Kryzewski, it felt like one of the stronger harangues we have heard against the recent whirlwind of shifting league allegiances. Maryland was completely frank about its move to the Big Ten – its athletic department, struggling to stay afloat financially, saw an avenue to steady its economic future through a broadcast rights windfall, and predictably jumped at the opportunity. It was the smart financial move for Maryland, and probably the best hope for curing its still-unenviable financial state, but that doesn’t mean the rest of the ACC welcomed the switch with rousing acclaim. Duke, a team Maryland has waged some truly memorable conference games against in recent years, won’t even think about scheduling the Terrapins as an annual non-conference fixture.

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Chris Johnson is an RTC Columnist. He can be reached @ChrisDJohnsonn. 

There were two reactions when Maryland announced its move to the Big Ten last fall. First, indignant Big Ten fans cried foul and lamented the erosion of its historic Midwestern football tradition and groused about how the Terrapins could never, ever, ever be a good fit in their conference. They aren’t one of us. The other reaction, this one from a smaller strain of the national sports populace, was a grudging acceptance of why Maryland was making its move in the first place. In fact, university President Wallace Loh came right out and said it at the official press conference. Maryland was leaving the ACC for the Big Ten for one reason: money. Conversely, the Big Ten was adding Maryland for one reason: to expand its conference television network into a mostly untapped East Coast television market. In today’s college sports world, when monetary interest and potential broadcast rights bounties mesh so harmoniously, no force – not geographic interest, or cultural fit, or the total renouncement of traditional hoops rivalries – is going to stand in the way. Maryland to the Big Ten was, in the eyes of both parties, a perfect fit. No move in the recent realignment frenzy made more financial sense. There was no mystery.

It will take time, even with a lucrative Big Ten TV deal, for Maryland to improve its financial situation (Getty).

The move looked even more prudent after details emanated about Maryland’s massive athletic department budget shortfall. The Terrapins cut seven varsity sports in June 2012 due to rising costs, and moving to the Big Ten – where teams reportedly earned an average of $24.6 million payouts in Big Ten network revenue and NCAA Tournament earnings last year – seemed like a convenient vehicle to streamline Maryland back to financial stability. The premise was that the Terrapins were on their way to a more comfortable economic life in their new conference. The Big Ten was their financial panacea. Turns out, Maryland’s new conference could be inheriting a more dire financial proposition than most believed possible when the school announced its conference switch last fall. The university commission released a report earlier this week uncovering the breadth of the Terrapins’ current financial peril, and the optics are even more harrowing than last year’s money-driven conference hop implied. According to the report, the athletic department operated at a $21 million budget deficit in the past year, which is attributed to “past financial decisions” and the ACC’s denying Maryland roughly $15 million in conference revenue as part of an effort to collect the $52 million exit fee conference members had voted into place. The report also projects Maryland’s athletic department will continue to operate in the red until at least the 2017-18 academic year, more than three years into its Big Ten membership.

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