All the Reasons to Love the AAC Coaches in One Helpful PSA
Posted by mlemaire on November 20th, 2014On Tuesday the American Athletic Conference released what they are calling a “public service announcement” that is really just a quick pump-up campaign featuring some video and stills of the league’s 11 coaches in action. I am probably the only one (at last count, only 38 people have even viewed it), but I loved every second of it and that’s because any content focused on this group of coaches is worth examining. The marketing folks over at conference headquarters are smart to use the coaches as the league’s primary selling point. This is not only because most casual college basketball fans would have trouble naming five AAC players even if we gave them Emmanuel Mudiay, but because the league’s coaches are characters with colorful backgrounds and track records that make it far more interesting to follow. I legitimately got fired up about the upcoming season. And since I was fired up, I decided to channel some of that energy into capturing some of the best moments of the 30-second video to help everyone else understand why these coaches are so awesome. I’m not the only one fired up either…
That’s right, even #Haith is excited for the new season. But he isn’t the only colorful coach in the conference. We’ve got UCF‘s Donnie Jones, seen below looking out onto the court as he realizes that Isaiah Sykes graduated last season. Either that or he is just remembering that Kevin Ware never actually made it to campus and that he really shouldn’t have followed that convicted felon on Twitter. Read the rest of this entry »