The Pac-10 today formally announced several wholesale changes to its league at its annual football media days held in New York City this year.  You read that right — New York City — a mere 2,400 miles from its nearest current institution.  Attempting to rebrand itself after its June power grab of two additional schools who will begin conference play in 2011 (Colorado and Utah), Commissioner Larry Scott (a New Yorker himself) brought the league to the east coast in an outreach effort not seen in those parts since Oregon’s unsuccessful effort to market QB Joey Harrington as Joey Heisman on a 100-foot NYC billboard in 2001. 

It Takes More than Marketing

Does marketing a west coast league with predominantly west coast players who cater to west coast fans in the media capital of the world have any effect on the national conversation about the Pac-10?  Maybe if we were talking about the Lakers, but otherwise, probably not.  We submit that this is a largely symbolic move by Scott to signal to his constituents that he’s willing to try somewhat unconventional methods to further market the league and reach new fans.  He said as much in his comments today:

It seemed to be a bit of an excuse and that the Pac-10 in my estimation was very laid back and passive in terms of how it went about telling its story and promoting itself.  To me the disconnect was people worried about that but they were not really doing much about it.

The league has been solid if not spectacular in football over the past five years, and a couple of tremendous basketball seasons in 2008 and 2009 was followed up with an epic stinker last year.  Given the three-hour time difference, the league will always have an inherent disadvantage against early-to-bed types in the east, but there are fans of both sports everywhere who will tune in if there is a product on the field or court worth watching.  The Pac-10’s television contract is set to expire next year, and one of the major hurdles for Scott and his crew will be to figure out how to handle the Fox Sports Net problem.  FSN is the primary television broadcaster for Pac-10 sports, yet in many localities, the NBA or MLB or NHL will pre-empt Pac-10 out of area broadcasts.  A big weeknight game between Arizona and UCLA may only be visible to half of the country, with the result being that even if people wanted to watch it in New York, they might not be able to do so.

New Logo Featuring Mountains and Sea

Unless your name is King James, however, focused marketing usually helps, and Scott seems intent on maximizing the league brand prior to those television contract negotiations next year.  Some of the re-branding changes:

• Starting next year, with Colorado and Utah on board, the league will be “mathematically correct” in calling itself the Pac-12.  It doesn’t roll off the tongue, but we do appreciate the attention to the laws of arithmetic in taking shots at the soon-to-be twelve-team Big Ten and ten-team Big 12.  We’re crossing our fingers that they’ve thought through the natural consequence that everyone is going to start calling the league the “12-Pac” now, though.  
• The conference has a new, modern logo (see above) that features the natural beauty and outdoorsy lifestyle that the region is known for.  The old one seemed like something out of the 60s, and what was that thing behind the Pac?  The sun? 
• A re-designed website that will feature streaming video called the Pac-10 Digital Network, including this marketing video that sorta scared us with its intensity. 

Of course, without a quality product and the ability to get it aired nationally from coast to coast, all of this is mere window dressing.  Props to Larry Scott for recognizing that the viability of his league will require some creative thinking and a proactive approach, but next year’s television deal is where the water will hit the sand.   Otherwise, those east coasters and midwesterners who already don’t care will continue to not care, and even with the West Coast adding people hand over fist, it alone still only represents about one-fifth of Americans. 

1. We’re starting to become concerned about the fall that Bob Huggins endured on Friday that sent him to the hospital with four broken ribs.  Initially it was believed that he would released on Saturday, but as of late Sunday night, Huggins was still being held in a Las Vegas hospital for observation purposes.  Doctors were apparently concerned about bone fragments that could cause other problems, and anyone who has had such an injury says that there is a great deal of pain while breathing.  Regardless, we hope that Huggins can get out of the hospital soon and resume his normal activities of recruiting, coaching and scowling at people.
2. This article at Fanhouse argues that USC basketball got off fairly easy in light of the OJ Mayo scandal and the subsequent penalties (or lack thereof) handed down by the NCAA.  Um, we guess?  What seems to be missing in this analysis is that the athletic department unsuccessfully threw Trojan basketball to the wolves in an effort to save the football program from harsher sanctions.  But at least they were proactive in getting in front of the problems and making the organization think that they were serious about self-policing in at least one sport.  If USC had been as cooperative with punishing themselves over Reggie Bush’s indiscretions as they were with OJ Mayo, the gridiron Trojans may not be facing a two-year ban from the postseason.
3. The Pac-10 coaches are discussing how the league plans to handle dividing up the new twelve team conference and everyone seemingly agrees on one thing — they don’t want to lose out on the fertile recruiting grounds of Southern California.  And with good reason, as the ten teams last year had 33 players from SoCal on their rosters, nearly 25% of the entire league’s cache.
4. This article on Dan Beebe, the “Savior of the Big 12,” paints a much different picture than the one that was being bandied about when it appeared the implosion of that league was imminent.  A good lesson learned here.
5. Former Oklahoma all-american and jazz musician Wayman Tisdale, who passed away from cancer in 2009, will be honored in perpetuity as the namesake for an award handed out by the USBWA to the top freshman player in America.  Given that nowadays the top rookie is often the best collegiate player in America as well (John Wall, Kevin Durant), this is a great way to remember the gentle giant from Tulsa.

Ever since Utah announced that it was moving to the Pac-10 it has seemed like their basketball coach Jim Boylen has been espousing the benefits of the move (please try to get by Gary Parrish’s incredibly lame headline). While we agree that the move will open more recruiting in-roads for Utah, there is one catch for Boylen. He might not be invited along for the ride. According to local media, the move to the Pac-10 also affords the school the perfect point from which to sever ties from Boylen.  Boylen has had a long track record as a successful assistant both at the college level — at Michigan State under both Jud Heathcoate and Tom Izzo — and also in the NBA — with the Houston Rockets where he won two NBA titles, the Golden State Warriors, and the Milwaukee Bucks. Utah, however, is the first head coaching position he has had at any level. Following a successful 2008-09 season that saw Boylen lead the Utes to a 24-10 record, the MWC regular season and conference tournament titles, and a NCAA appearance, Boylen was awarded a new contract that raised his annual salary to $850,000 as the Utah administration believed it had found its coach for years to come.

One of my favorite Twitter avatars

Then last season things came unraveled and the Utes finished 14-17, the team’s worst record in the past 25 years, which predates the Rick Majerus era. On top of that, Boylen struggled with the local media with the most notable example following the Utes loss to BYU, and after the season he lost several key players including highly touted guard Marshall Henderson. Since that time, Boylen has turned towards junior college players to fill the void, and, while they may have the talent, the question is how quickly will they learn to play together. For Boylen’s sake, hopefully the answer is in time to get the Utes back to the NCAA Tournament or the team may be making the jump to the Pac-10 without him.

1. The biggest news yesterday came when the NCAA announced that UConn athletic director Jeff Hathaway has been tabbed to take over as the chairman of the Men’s D1 Basketball Committee for the 2011-12 season.  He will succeed the current chairman, Ohio State athletic director Gene Smith, next summer.  This is a peculiar choice given the timing that UConn is currently facing eight major recruiting violations in its men’s basketball program (including a failure to monitor charge, and if you believe this report, a possible 2-3 year probation) and rumors that Hathaway has been considering a move to Maryland, his alma mater.  According to the NCAA, if Hathaway takes the Maryland job, this chairmanship will not follow him.
2. Ask any middle-aged Duke fan if they remember the name Todd Leary, and without question you’ll get a knowing glance.  In the 1992 Final Four en route to Coach K’s back-to-back titles, Indiana’s Leary gave Blue Devil fans heart palpitations as he single-handedly brought Bob Knight’s Indiana team back from nine down in the final two minutes with three long-balls from all over the court.  Well, from that illustrious moment to this one — Leary pleaded guilty to fraud relating to a mortgage company scheme late last week in Ft. Wayne, and he is on the hook for $300,000 in restitution as well as possible prison time.  Nice.
3. Did you see Gary Parrish’s summer all-americans?  With three Big 12 players on his first team, it’s going to be another fantastic season in the nation’s heartland.
4. This is an interesting post from Bylaw Blog (“the unofficial blog of NCAA compliance” — awesome!) that suggests that the NCAA Infractions folks may be reaching a critical mass of knowledge in both football and basketball (about how “the system” actually works) to begin focusing on and targeting the volume cheaters.  We can only hope…
5. What do Rick Barnes (Big 12), Jeff Bzdelik (ACC), Fran McCaffery (Big Ten), Buzz Williams (Big East), Rick Stansbury (SEC) and Kevin O’Neill (Pac-10) have in common?  These six coaches in the BCS leagues tend to play their starters more than any other coach in that league, according to statistics compiled by Dan Hanner over at YABB in his typically stellar analysis.   (ed. note — Bzdelik’s and McCaffery’s numbers were of course from previous schools)

1. The annual ESPYs were held last night in Los Angeles, and there were a few college basketball-relevant winners in the mix.  The most notable was in the Best Upset category, with Northern Iowa’s elephant-sized win over top-ranked Kansas in the second round of the NCAA Tournament.  Duke’s men’s athletic program was named the best collegiate sports program, undoubtedly in no small part due to the hoops Devils’ fourth national title in Indy, while the best Male College Athlete was Kentucky’s John Wall.
2. A brilliant idea from our friends over at College Chalktalk.  To honor John Wooden’s lifetime of humanitarianism and excellence, CCT has had the UCLA coaching staff in addition to several other notable teachers (such as Rick Barnes, Roy Williams, Tom Izzo, and Tubby Smith) give their thoughts on a particular block of the Pyramid of Success.  Our favorite so far: Bobby Hurley’s piece on Alertness.
3. Speaking of Wooden, the family of the exalted coach has decided to continue with the Wooden Classic in 2010, the seventeenth edition of the event.  Rebuilding UCLA will play Pac-10 pass-over BYU, while St. Mary’s and local Big West favorite Long Beach State will tip the other matchup.
4. Jason Jeffries, the former assistant director of ticket operations at Kansas, has pleaded guilty and is cooperating with federal authorities to identify if any other principals were involved and what, if any, crimes may have occurred.  But the most interesting part of this story is that the federal judge assigned to his case  (Wesley E. Brown) got the job when all three Topeka federal judges recused themselves for no reason.  Even odder, Brown, at 103 years young, is the oldest sitting judge in the entire federal system.  During the hearing, he even made mention of “the Twitter,” a creation that was barely a year old when Brown hit triple digits.  Amazing stuff.
5. In Robert Tuchman’s list of his favorite ten Sporting Events You Must See Live, there are two relating to college sports.  One is fairly obvious — Michigan vs. Ohio State football in the Big House; but the other one isn’t Duke-UNC in Cameron or even the Final Four.  It’s Kentucky’s Big Blue Madness event, taking place on the first Friday after October 15 every year.  Bold choice.

1. Behold, the power of KenPom. On his blog, Mr. Pomeroy lists the ten most unlikely wins of last season in a two-part post, but don’t be surprised if you don’t remember a lot of them.  It’s a great read, and the statistics add to the wonderment, but this is not necessarily a list of big upsets like Pennsylvania over Cornell, or Northern Iowa over Kansas. By “unlikely wins,” he means games in which one team got down by a large amount and had an incredibly low probability of coming back to win, but did.  Great stuff as usual.
2. Somebody please explain to us why this isn’t being televised.  On September 18th, Bob Knight will be roasted by the likes of Steve Alford, Isiah Thomas, and a few rivals of Knight’s from his coaching days.  If this is going to be a real, honest roast and the speakers plan to get in some good licks on The General, we’d like to watch this for two reasons:  first, to watch Knight make mental notes of who’s saying what about him so he can keep it on file in his brain; second, because this thing is going down at a casino, to be privy to the conversations that would happen if these guys get good and lubricated around a blackjack table at three in the morning.
3. In a story appearing on a blog of the Birmingham News, one of Eric Bledsoe’s relatives and a family friend claimed yesterday that they — and not Bledsoe’s high school coach, Maurice Ford — helped pay the rent for Bledsoe and his mother during Bledsoe’s senior year of high school.  Also, the landlady of that property is also disputing her account of the situation originally published by the New York Times, which broke the story over a month ago raising the possibility that Ford had injured Bledsoe’s amateur status by assisting Bledsoe and his mother by paying their rent on occasion.
4. Two ex-Kansas athletic department officials have now been charged in the federal probe of the KU ticket-scalping debacle.  Last week, former assistant director of ticket operations Jason Jeffries was charged with “misprision of a felony” for his role in the scandal, and yesterday former assistant AD for sales and marketing Brandon Simmons received the same charge.
5. The Pac-10 couldn’t be any worse next year than it was last year, could it?  It just has to be better…right?  Well, SI.com’s Ann Killion isn’t bullish that the conference’s final season in its ten-team form will be any better than the 2009-2010 edition.

1. This is around the time of the year when the felonies start.  We guess that players get out of school, start feeling the summer heat and lose their minds.  Or something.  UNLV’s Tre’Von Willis, a first team all-MWC junior guard last season, was arrested Tuesday on felony charges of domestic battery by strangulation and grand larceny.  The person Willis allegedly strangled was his 28-year old girlfriend, which begs the question whether Willis may have been watching old Chapelle episodes before the incident.  There’s been no comment from UNLV head coach Lon Kruger yet, but obviously Willis is a big part of what he is expecting to put on the floor next season.  It’ll be interesting to see how he handles this one.
2. We figure that you’ve been on pins and needles all summer waiting for this decision, but the WAC announced yesterday that it will not expand in 2011.  What does this mean?  Well, with the loss of Boise State to the MWC after the 2010-11 season, the WAC will operate as an eight-team league for at least one year.  How quaint — an eight-team league.
3. What, no Craigslist?  This AP report examines the secondary market for tickets to NCAA events in light of the recent Kansas scandal.  Although we didn’t know that the NCAA had embraced Razorgator as its online ticket broker, it’s nice to see folks waking up as to how many people acquire ducats to these events.
4. So how much will Colorado have to pay for the privilege of leaving the Big 12 and moving to the Pac-10?  Probably about $10M more than they expected (had the Big 12 dissolved, as they undoubtedly thought would happen).
5. Coach K will talk one-on-one with Alabama football head coach Nick Saban on Wednesday night on Sirius XM radio, and we’re half tempted to listen to it just to see if the irresistible force/immovable object thing is really true.  Well, that and to see if the Russian spies show up.

1. We mentioned this on Twitter over the weekend, but this is scheduled to be a huge week for the future of the NCAA Tourney.  How to deal with the four play-in games is on the agenda at this week’s meeting of the NCAA men’s basketball committee, and any hope that this would be a relatively simple decision has been thrown out the window with the realization that despite additional dollars available, nobody wants to play in these games.  The small conference teams from weaker leagues do not want to be pigeonholed in those games on an annual basis, and the BCS league teams don’t feel like they should have to play the extra games.  Well, if anyone over at the NCAA is reading this, we certainly have our opinion.
2. This had been rumored for some time, but MJ’s progeny will be playing together beginning in 2011-12 as Illinois transfer Jeff Jordan will join little bro Marcus Jordan at Central Florida.  Marcus was a standout freshman at UCF last year, averaging 8/3/3 assts and making the all-CUSA freshman team, while Jeffrey has made a name for himself during spot minutes as a hustling, defensive-oriented type of player.  The two last played together four years ago in high school.
3. And you thought that conference realignment was finished this summer?  Pfshaw!  The Summit League is considering adding North Dakota to its nine-team conference, which would help bring the two Peace Garden State schools into the same fold (North Dakota State is already a member).  There’s no timetable on this possibility, but a reasonable expectation would be two or three years.  UND is currently a member of the Great West Conference, which does not have an automatic bid to the NCAA Tournament.
4. Mike DeCourcy asks if Oregon is ready to take control of the Pac-10 with Dana Altman on board and a strong commitment from the UO administration.  It’s really not far-fetched.  It’s no secret that the league has been way, way down the last two seasons, and UCLA and Arizona are struggling to get back to where they were.  The additions of Colorado and Utah are not threatening in the short term on the hardwood, and as DeCourcy states, there is a good amount of talent coming out of that area seemingly every year.
5. Gary Parrish takes a look at his top thirty prospects for the 2011 NBA Draft here.  His top six players are projected 1-and-doners next year.  We really can’t wait until the NBA institutes a two-year minimum on its draft eligible players.

Zach Hayes is an editor, contributor and bracketologist at Rush the Court.

Now that the Draft is complete, time to look back at Thursday night’s winners and losers, from coaches to NBA teams to players to conferences and everything in between:

Paul George saw his stock skyrocket all the way to #10 and the Pacers, Al Bello/Getty Images

Winners:

Big 12 – One of the premier college basketball conferences has gained quite a surge of momentum in the last few weeks. Big 12 commish Dan Beebe convinced Texas it was in their best interests to keep the league in tact even after the defections of Colorado and Nebraska, two of the more downtrodden BCS-conference hoops programs in the country. After chopping off those two anchors, a ten-team, 18-game round robin format has been agreed to starting in 2012. The Big 12 momentum only continued at the draft on Thursday where an astonishing seven of the top 24 selections reside from the conference (and Kentucky isn’t even a member). Baylor’s Ekpe Udoh, Kansas’ Cole Aldrich and Xavier Henry, Texas’ Avery Bradley and Damion James, Oklahoma State’s James Anderson and Iowa State’s Craig Brackins, not to mention Cyclone transfer Wes Johnson, were all nabbed in the first 24 picks. The Big 12 barely trailed the ACC in terms of overall conference strength last season and the results of the first round only confirmed those numbers.

John Calipari – As Fox Sports Jeff Goodman astutely pointed out, expect plenty of John Calipari mug shots in near future drafts unless he bolts for a dream NBA job. Five of his Kentucky Wildcats from one recruiting class were taken in the first round on Thursday, from John Wall at #1 overall to Daniel Orton at #29. Next year could see two more Kentucky players announced early in the draft in center Enes Kanter and point guard Brandon Knight with forward Terrence Jones another potential first rounder. In 2011-12 when Marquis Teague, Michael Gilchrist and another top ten recruit TBD join Big Blue Nation, it’ll be the same Calipari hugging his revolving door of players on a June night in NYC. Don’t think this is just Calipari doing this for his departing players or that recruits are not noticing. He’s fully aware of what his face constantly showing up on ESPN’ s cameras means: furthering his reputation of sending talented players to the riches of the NBA. And quickly.

Paul George – It’s been a quick ascension for George, a workout wonder who saw his draft stock shoot up in the last few weeks until he landed to Indiana at #10. It’s doubtful even George saw this coming after being lightly recruited out of Palmdale, Calif, and settling on Fresno State for his college choice. George saw both his FG% and 3pt% plummet from his freshman to sophomore seasons and he only upped his PPG by 2.5 and RPG by 1.0 along with very low assist totals. He also played for a 15-18 WAC team against far more inferior competition than, say, Kansas’ Xavier Henry, who went one pick later to Memphis. Henry averaged 13.5 PPG, shot 46% from two and 42% from three on a team filled with players who needed touches.

Greivis Vasquez’ reaction – I don’t think anyone who watched Greivis Vasquez play four years at Maryland was surprised when they saw the emotional Venezuelan surrounded by family and friends in the crowd at Radio City Music Hall waiting for his name to be chosen. Vasquez has been projected as an early-to-mid second round pick- a scorer, leader and improved floor general that simply lacks the lateral quickness to defend NBA guards. Yet rumblings surfaced that Memphis loved Vasquez at #28. Sure enough, when he was pegged at that exact spot, the only outward, raw emotion we saw Thursday night emerged as Vasquez pumped his fist, hugged his family and practically sprinted to shake David Stern’s hand on the draft stage. Congratulations to Greivis.

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1. We’re getting closer to the NCAA making a decision on how to handle the four PiGs, and Gene Smith, chairman of the NCAA D1 Basketball Committee, is already giving it a good deal of thought.  His preference is to have the lowest RPI conference champions make up the four PiGs, but he sounds open to the at-large idea as well (let’s hope so!).  He isn’t sure how the rest of the committee feels at this point.  One interesting piece of news from the article is that highly successful  play-in game holder Dayton may be on the chopping block as the site for the four games.  Indianapolis — home of the NCAA –has a substantial amount of support for the move, according to Smith.  Interesting.
2. The Big 12 is dusting itself off and getting back to the business of running a power conference with its remaining ten member institutions.  Should the Big 12 decide to expand back to, you know, twelve teams again, Mike DeCourcy recommends adding Memphis and UNLV to its mix.  From a basketball perspective, this would undoubtedly make an already nasty conference even stronger.
3. Utah’s Jim Boylen is doing cartwheels about the recruiting advantages that he can use now as a member of the realigned Pac-10.  There’s no question that joining the west coast league will help the Ute program in recruiting, but we’re still unsure about how successful the program will be simply by moving “up” in conference pedigree.  It’ll be interesting to watch this.
4. Luke Winn’s report on incoming stud recruit Harrison Barnes at UNC: he “could be the smoothest scoring forward to hit college hoops since [Kevin] Durant.”  High, high praise.
5. The Knight Commission’s report last week revealing the stratospheric rise of spending on sports per athlete (now $85k per athlete annually vs. $13k per normal student) shows quite clearly just how far down the path of big-money sports we’ve already gone.  There really is no turning back now, and recommendations such as the Commission’s to tie NCAA postseason eligibility to graduation rates (suggested: 50%) will only further cement the huge disconnect between these moneymaking programs and the academic mission of their institutions.  The only viable endgame to this situation is a complete separation of these huge dollar programs from the NCAA — it seems that there can be no other answer.  The question is when?