Posted by mlemaire on June 27th, 2013
In a landscape where powerful state universities and brand-name colleges feverishly chase the big TV money pouring out of college football, the schools in the new Big East announced to the rest of the conferences that things were going to be different in their league when they hired former WNBA president Val Ackerman to be the conference’s first commissioner Wednesday. The schools in the Big East don’t really care about college football money, because their conference was built on the principle of basketball above all else. The “Catholic 7” defected from the Big East in December 2012 primarily because they felt their football-first partners didn’t have their best interests in mind, and you shouldn’t need to review recent NCAA Tournament results to understand that strengthening the conference’s basketball profile was the driving motivation behind the additions of Creighton, Xavier, and Butler.
Ackerman Has Been Successful Everywhere
If the then-Big East and now-American Athletic Conference hired former CBS Sports Executive Mike Aresco to land a lucrative television deal that would help the conference keep up with the Jones’, then the new Big East hired Ackerman because they saw the Jones’ adding a guest house and decided they would rather pick up their basketball and head to the playground instead. Let’s be clear, the schools in the Big East didn’t lark out on their own for any altruistic reasons and they aren’t exactly rebelling against the establishment because they need television revenue to survive just as badly as the schools and conferences do. They just recognized that the path to enriching themselves involved becoming the biggest and baddest basketball conference in the country, and the 12-year deal from Fox Sports that followed the arrival of Creighton, Xavier, and Butler proves that in 500 million different ways.
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