A report yesterday from Deadspin brought to our attention that the NCAA makes a lot of money. Not that we didn’t already know that, and not that it wasn’t already publicly available (apparently Will Leitch’s progeny whiffed on that one), but to see the NCAA’s financial statements for 2008 provides an additional layer of context to the invisible hand driving the shifting landscape of college athletics.

If we’ve heard it once, we’ve heard it a million times already — college football drives the bus in conference realignment and executive decision-making, with college basketball sitting in the back with the other ne’er-do-wells. But why is that so? Nearly every metric shows that our sport is not only popular, but thriving. March Madness could be America’s most beloved sporting event. Attendance figures are still on the uptick. The recent Carrier Classic set a ratings record for a November college basketball game (on a Friday night, no less). The NCAA just over a year ago signed a $10.8 billion (that’s a “B”) contract with CBS/Turner Sports to broadcast NCAA Tournament games until 2024 — that’s $771 million annually, in case you were wondering. These are not characteristics of a sport without fans.

The sport will never be as popular as the three major professional sports or even college football, but it’s not a second-class citizen on the landscape either. It produces real dollars that in a rational environment should extensively contribute to long-term decision-making. And yet we’re told again and again that it doesn’t matter. So the question we have is… why? And the answer here is the same answer found in most every other decision we make as a species: the rational pursuit of self-interest.

Take a look at these numbers. In 2008, the NCAA brought in $550 million in television revenue for the NCAA Tournament and another $70 million for its various championships. Keep in mind that the NCAA sees nothing from major college football with its archaic but separate bowl system. By removing all the non-revenue sports and for the sake of expediency, let’s call it a round $600 million that the NCAA made from college basketball that year. That money is then filtered through the belly of the NCAA where it is parsed to pay for everything else — administration of all its championships ($119 million), assorted NCAA programs ($109 million), management ($26 million), and so on. Before long that $600M is cut nearly in half to $360 million, which is then parsed out to 31 D-I conferences using a complicated ‘share’ system based on five years worth of NCAA Tournament performances.  Here’s how that system paid out in 2008:

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The first recipient of the 2011-12 SEC Player of the Week was not one that most SEC basketball wonks would have predicted: Tennessee’s Trae Golden. The sophomore guard earned the award with 29 points, six rebounds, nine assists, two blocks and a steal in 27 minutes against UNC Greensboro last Friday. Golden gunned his lofty point total by being perfect on his two-point attempts (5-5) and deadly everywhere else (3-4 FT, 3-9 3FG). In one game this season, Golden nearly matched the six made three-pointers from the entire season last year. If Golden can continue being the Most Professional Volunteer, Tennessee can exceed the marginal preseason predictions set for them.

Trae Golden has a license to kill opponents from behind the 3-point line (TNJN/B. Ozburn)

On the other hand, pundits expected that the first SEC Freshman of the Week would be one of the four players that make up Kentucky‘s incredible freshman class. This first week features forward Anthony Davis, who tallied 23 points, ten rebounds, five blocks and three assists in just 23 minutes of action versus Marist last Friday. Eight of Davis’ ten field goals were dunks; unofficially Davis may be leading the nation in Fewest Non-Dunk Field Goals per minute played. With Davis’ lauded freshmen classmates Michael Kidd-Gilchrist, Marquis Teague and Kyle Wiltjer yet to be honored with a weekly award, the SEC may just consider creating a Kentucky-specific freshman award so that UK fans can celebrate regional recognition while the rest of the conference’s talented freshmen also get spotlighted.

SEC Set Your TiVo will take a look ahead at each week’s key games. See bottom of the post for the Official RTC Star System.

After the first real weekend of college basketball action, the SEC dives headfirst into the non-conference schedule. The conference will have six teams participating in national tournaments through Thursday. Vanderbilt (TicketCity Legends Classic) and Georgia (Progressive CBE Classic) stay on their home courts for preliminary round games; LSU (DIRECTV Charleston Classic), Kentucky (State Farm Champions Classic), Alabama (Puerto Rico Tip-Off) and Mississippi State (2KSports Classic) travel to neutra court sites. Florida faces its first Top 10 test in non-tournament action.

This will be the national introduction for nearly all of these SEC teams. Which games should you watch live (besides those of your favorite team)?

#2 Kentucky vs. #13 Kansas (at Madison Square Garden) – Tuesday, Nov. 15, 9 PM EST on ESPN (*****)

Kentucky sophomore guard Doron Lamb packs his 3-goggles for a trip home to the Big Apple (pic via http://kentuckybasketball.tumblr.com)

Kentucky gets its first real challenge at the State Farm Champions Classic in New York City. This Kansas team looks different than the team who ran into the VCU buzzsaw last March in the NCAA Elite Eight. The only returning Jayhawk starter is senior point guard Tyshawn Taylor; the experienced bench from last season — junior forwards Travis Releford and Thomas Robinson, junior senior Jeff Withey and junior Elijah Johnson — now becomes the experienced starters. Although they started this season with questions about their bench depth, the Jayhawks played nine players for 14 minutes or more in their 100-54 victory over Towson on Saturday. In just 14 minutes, junior transfer forward Kevin Young tallied 13 points and seven rebounds.

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This Weekend’s Lede. All the Way Back. College basketball trickled out last week, but with a total of 232 games taking place between Friday and Sunday nights, it’s safe to say that the November fire hose of hoops has been turned on. Every Top 25 team except one (Memphis) played at least once over the weekend, and those schools went 30-2 playing mostly unranked teams that never had much of a chance. There were a couple of exceptions, of course, and we’ll be sure to get to those below. Regardless of the quality of the ball (and it mostly ranged from adequate to poor), how satisfying was it to see regular updates over the weekend bringing you scores, highlights and storylines from games that actually count? It was fantastic, and with all of the great events coming up in the next two weeks — Champions Classic, Coaches vs. Cancer, CBE, Legends, Maui, PNIT, the conference challenges — it’s a great time to be a college basketball fan.

Your Watercooler Moment.  This one is easy.

The Setting For Outdoor Basketball in San Diego Was Spectacular (credit: US Pacific Fleet)

It’s somewhat rare that a gimmicky game like the Carrier Classic could end up being so completely awesome, but you could tell when you heard the voices of the players, coaches, media and military personnel on Friday night that they all felt like they were in the midst of something special. Maybe it was the fact that it was Veterans Day, or that President Obama was there, or that the Coronado evening came through with a gorgeously orange sunset… we don’t care. What we do care about is that the setting and venue put college basketball on a pedestal (literally) for its unofficial opening night, and for a game that sometimes fails to promote itself in a manner commensurate with its passion, fanfare and excitement, the inaugural Carrier Classic was a big-time hit. Oh, and #1 North Carolina needs to work on its offensive rebounding…

Dunktastic. Is it possible that the best dunk of the entire season was on the opening weekend?  Goodness… Jeremy Lamb, who knew?

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Tonight’s Lede. Say It Ain’t So, Joe! On the second night of games of the opening week of college basketball, we’d be completely remiss if we didn’t comment on the insane evening that took over the airwaves while the Coaches vs. Cancer games were going on in the background. The number of stomach-turning things about this entire sordid Penn State affair are too many to count, but the absolutely shameful response by PSU students more concerned with protecting their beloved coach than recognizing the basic simplicity of right from wrong is beyond incomprehensible. Where have we come to as a society when the middle 80% of this great land are only moved to demonstration when our sports heroes are under duress or we’ve killed an enemy of the state? Why not take the streets in outrage over the numerous children whose innocent lives were destroyed by the selfish and criminal actions of a powerful few? That folks would care when it matters, and matter when they care. Mistakes were made at Penn State; it doesn’t mean that Joe Paterno is a horrible person, but it does mean that he has to go.

Lavin Returned Early From Medical Leave and Led His Team to a Victory (NYDN/A. Theodorakis)

Your Watercooler Moment.  Lavin Returns, Surprises His Team.  How about some good news in an emotionally rough night? St. John’s head coach Steve Lavin, not someone we would characterize as a man content with sitting around at home, made an early return from his recent prostate cancer surgery and surprised his young team so much that they forgot to play the first half. Truthfully, despite a surfeit of talented parts, St. John’s is going to have evenings when the Red Storm will fall behind by 16 points in the opening stanza because players are still figuring out how to play with each other. But, as Lavin’s interchangeable pieces learn to synergize and feed off one another as they did for the game-changing run in the second half against Lehigh, the ceiling for his team this year appears fluid. And we referred to this angle the other night, but it bears repeating — cancer is an insidious disease, so we love the fact that Lavin was able to make his season debut during one of the Coaches vs. Cancer games. Even before his own diagnosis of prostate cancer, Lavin was a vocal supporter of the various anti-cancer charities related to college basketball. We wish him nothing but the best on his road to complete recovery (having a God’s Gift on hand doesn’t hurt!).

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Past Imperfect is a series focusing on the history of the game. Every two weeks, RTC contributor Joshua Lars Weill (@AgonicaBoss|Email) highlights some piece of historical arcana that may (or may not) be relevant to today’s college basketball landscape. This week: the arrival of Shaquille O’Neal in college basketball.

Quick: What’s the biggest thing you’ve ever seen right in front of you? Was it’s a skyscraper, or maybe a mountain? Or maybe it was a waterfall or an ancient castle? But what if it was an 18-year-old kid in sneakers wearing a wide, toothy grin?

That’s what a lot of folks around the SEC saw back in 1989 when this… kid showed up. He wasn’t just big, he was huge. Never mind that he couldn’t yet spin in the lane like he eventually would or that his shot from more than four feet was not going to go in. He didn’t have to be there yet. LSU had other guys for that stuff, especially All-Everything guard Chris Jackson. Instead, the huge kid with the weird name was just supposed to do exactly what he did do: absolutely terrify opposing coaches away from the paint.

Shaq at 17 Was a Manchild

What kind of name was ‘Shaquille’ anyway? (Muslim, actually, for ‘little one’ … wait, little?). And where did he come from? (San Antonio, actually, well, by way of Germany, by way of New Jersey by… well, it doesn’t even really matter.) All those details, they didn’t help you shoot over him or grab a rebound when he was anywhere near the rim. That you knew who he was or where he was from didn’t make you any more likely to move him out of the paint.  Most likely, nothing would have.

That Shaquille Rashaun O’Neal ended up arriving on campus at Baton Rouge is a fantastic story unto itself and, like everything with the kid who would soon go by ‘Shack,’ it’s ultimately a tale of the tape.

It was 1985 – smack dab in the center of the great era of college basketball big men. Patrick Ewing dominated college ball at Georgetown. Ralph Sampson was a four-time college All-American. Hakeem Olajuwon redefined the position at Houston. As LSU coach Dale Brown has told it many hundreds of times, he was a world away from all that, wrapping up a basketball clinic at a military base in West Germany in a town called Wildflecken, when this lean 6’8” guy in a white polo shirt, khakis and sneakers came up to ask Brown some advice on improving his conditioning.

“How long you been in the service, son?” Brown asked him.

He replied, “I’m too young for the service, sir. I’m only 13.”

Working his best poker face, Brown answered famously, “So you’re 13. I’d sure like to meet your dad.” Which the overwhelmed and giddy Brown eventually did.

But being 6’8” at 13 isn’t easy. There’s a reason even a basketball coach would do a triple-take. His lack of motor coordination at that age got O’Neal got cut from the basketball team his freshman year; told, in fact, that he might consider being a goalie in soccer as a better option. O’Neal instead pressed on. That is why he was asking this coach he didn’t know how to get stronger in his lower body. Which is how Dale Brown, coach of the LSU Tigers about to be on his way back from Germany, happened to meet the future face of his program by absolute happenstance.

Which isn’t to say that it was ever that easy. Maybe Brown had the first contact, but he still had to stay in touch regularly because O’Neal didn’t stay a secret stashed away in Germany for long. When his stepfather, the man O’Neal considered his real father, a military man, a drill instructor named Phillip Harrison, was re-assigned to Ft. Sam Houston in Texas, Shaquille and his family settled into San Antonio. By now, the big kid was even bigger – 6’10” and still growing. His shoes could just about hold a toddler each. He enrolled at Cole High School. One can only imagine the heart-stopping joy that Cole High School’s unsuspecting coach Ken Kuwamura must have felt the day the Goliath fall into his lap.

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Gerald Smith of HalftimeAdjustment.com is the RTC correspondent for the SEC. He also contributes to the RTC SEC Microsite. You can find him on twitter @fakegimel.

Reader’s Take I

The SEC/Big East Invitational features all 12 SEC teams in action.

Top Storylines

• Everything In Its Right Place: After several years of coaching changes and lackluster out-of-conference performance, the SEC is finally ready to jump back into the national discussion of powerful basketball conferences. The movement is powered by young coaches (Alabama’s Anthony Grant), older but new-to-the-SEC coaches (LSU’s Trent Green, Georgia’s Mark Fox) and the SEC coaching stalwarts (Vanderbilt’s Kevin Stallings, Florida’s Billy Donovan, Mississippi State’s Rick Stansbury, Mississippi’s Andy Kennedy, Kentucky’s Johhn Calipari). Thanks to the solidifying of the coaching guard, the conference is flush with top talent: 13 McDonald’s All-Americans will be playing this season across six different teams. The national basketball pollsters have noticed and have rewarded the SEC’s upward mobility with four teams in the preseason Top 25 polls; the first time the conference has had four or more teams in a preseason poll since the 2006-07 season (incidentally, also the last time an SEC school won it all).
• Sit Down. Stand Up. (Snakes & Ladders): Kentucky head coach John Calipari brings arguably the greatest recruiting class in SEC history to join an already-talented roster. The hype for this season was already building in Lexington even before the 2010-11 season began when Calipari netted McDonald’s All-Americans Anthony Davis, Michael Kidd-Gilchrist, Marquis Teague and Kyle Wiltjer; when Terrence Jones and Doron Lamb elected to return for their sophomore seasons to rejoin senior Darius Miller, expectations were raised to national championship status. It remains to be seen if Calipari’s freshmen will wilt against more experienced teams that will play them tough physically and mentally. One thing is for sure: This Kentucky team will score in downpours not seen in Lexington since the 1995-96 National Championship team.

Will Sidney Finall Reach His Full Potential This Year?

• My Iron Lung: After an infamous season that included fighting his own teammate, Mississippi State’s Renardo Sidney realizes that the college basketball public is watching him for more screw-ups. He spent this summer working out in Houston with former NBA player/coach John Lucas in order to improve his conditioning and attitude. Sidney’s lackluster performance in MSU’s first game Monday (nine points and three rebounds in just 23 minutes of play) won’t easily squelch his critics. Unless he can finally meet the expectations of his talent level, the Bulldogs will be wheezing all season long.
• Packt Like Sardines in a Crushd Tin Box: This season the Southeastern Conference removed the divisional formatting for its basketball conference standings. The teams with the top four overall conference records regardless of schedule strength will receive a first-round bye in the SEC Tournament. The SEC East and SEC West divisional championships now exist only in the past. And perhaps the future: With the addition of Missouri and Texas A&M in the 2012-13 season, going back to the two basketball division format may be necessary.

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1. The pre-season Naismith Award list was released Monday by the Atlanta Tip-Off Club’s Board of Selectors, and it includes five Big 12 players: Perry Jones (Baylor), Quincy Miller (Baylor), Khris Middleton (Texas A&M), Marcus Denmon (Missouri), and Thomas Robinson (Kansas). All five are more than deserving to make the list, and they’ll all contend for Player of the Year honors in the Big 12, at the very least. The committee left off a couple of notable names, though. If Miller can get a vote, then why can’t Oklahoma State’s LeBryan Nash? In the end, of course, it’s all semantics. The list will be narrowed to the top 30 players in February.
2. It looks as though the Big 12 will continue to confuse most Americans by remaining at 10 teams for the 2012-13 season. You’d think it would make a little more sense for a league called the Big 12 to have, you know, 12 teams, but OU president David Boren said Monday that no expansion will occur next season. However, here’s a curveball: After the 2012-13 season, Boren said the league may have an opportunity to return to 12 teams. The math would finally align, and the world would once again be normal. But does that mean that realignment apocalypse isn’t over yet? We may have to run through this same drill in two years.
3. All anyone ever wants to talk about at Missouri is how much the move to the SEC will benefit the school financially. However, there could be some related money troubles on the horizon. According to the Associated Press, MU may need to pay $26 million in exit fees to leave the Big 12. Plus, upon joining the SEC, Missouri may be expected to upgrade its facilities and scholarships to stay competitive. Gov. Jay Nixon wouldn’t comment on the issue, but the state’s budget chairman said he hasn’t heard back from MU officials as to how they plan to pay for the move.
4. Speaking of Missouri’s move… Kansas isn’t too happy about the potential death of the Border War. Just take a glance at some of the comments from the Kansas camp. Bill Self has said that KU has “absolutely no obligation whatsoever to play Missouri in basketball. None.” And football coach Turner Gill echoed that statement, saying he does not see the annual game on the gridiron in Kansas City continuing past this season. After a century of battles — both literally and figuratively, as it does of course date back to skirmishes during the Civil War — it’s hard to accept that Kansas may end the Border War just like that. Self also said “the majority of Kansas fans don’t give a flip about playing Missouri,” but we’re not so convinced that’s true, either. From both perspectives, the end of the rivalry would be a tragedy. Let’s hope clearer heads eventually prevail — college basketball is better when the Border War game continues.
5. Sticking with Kansas here, ESPN.com’s Eamonn Brennan had a nice write-up about the importance of Jayhawk guard Tyshawn Taylor. It’s no secret he’s struggled with consistency during his time in Lawrence, but now it’s time for him to step up as the leader of this squad along with Thomas Robinson. Self has said that Taylor has “matured so much,” and that would be terrific news for a KU team looking to win its eighth straight Big 12 title. Without a fine performance from Taylor this season, Kansas cannot win. It’s as simple as that.

As thousands of fans chanted “M-I-Z, S-E-C” during the SEC’s official welcoming reception at the University of Missouri on Sunday afternoon, it was apparent that the MU crowd had no qualms with leaving the Big 12 behind. The Tigers are off to the SEC — league commissioner Mike Slive certainly sounded happy about it, as did MU chancellor Brady Deaton. But what about the Big 12 offices? We’re guessing the reaction isn’t quite as celebratory there.

Missouri Fans Were Excited to Leave the Big 12 Today

Yes, the league has moved on. Despite its legal situation with the Big East, West Virginia looks like a good bet to replace Missouri at some point, and the Mountaineers’ athletics are more than comparable to MU’s. However, losing Missouri is still a blow to the league both geographically and academically. Columbia, Missouri, is in the heart of Big 12 country; Morgantown, West Virginia, not so much. It’s a long plane ride out there, that’s for sure. You could even use the term “misfit.” Academically, MU is ranked significantly higher than West Virginia in various college publications. MU is an AAU member; West Virginia is not.

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1. The wheels of conference realignment continue to move, as the SEC and Missouri made their partnership official. Missouri joins the SEC after what seems like endless speculation, especially in recent weeks after news broke of the West Virginia move. If there is one fan base that deserves to have their conference realignment issues resolved, it’s Missouri’s. They were one of the first teams to be involved in the conference realignment discussion in 2010, and the speculation and anxiety that came along with it has lasted up until this weekend. So, congratulations to Missouri fans — whether they are happy with this move or not, they can at least take solace in the fact their conference realignment saga is over… for five years or so, at least.
2. And now, some conference realignment link. The Charleston Daily Mail has an article discussing the challenges that awaits WVU in the world of Big 12 hoops. These hurdles became even more daunting with the Mountaineers’ exhibition loss to D-II Northern Kentucky on Friday night. The article goes on to discuss that much of West Virginia’s hoop success has come from its recruiting in New York City. Big East hoops provides the Mountaineers with many opportunities to show off to New York City-area prospects, with games at Rutgers, Seton Hall, Saint John’s, and Madison Square Garden for the Big East Tournament. How that will be impacted with a move to the Big 12 is anyone’s guess.
3. MySanAntonio.com has a story up talking about how Big 12 football might have diminished in stature with Nebraska and Colorado’s recent departures, less is more when it comes to Big 12 hoops. The article goes on to list their projected stars of the Big 12 season, and which teams are “rising” — Baylor and Texas Tech — and which teams are “falling” — Texas and Kansas State — in their estimation.
4. Jason King of ESPN.com discusses how much of a shame it is that the Kansas-Missouri rivalry appears to be coming to an end after 104 years and 265 games on the hardwood. This is an example of one of the dirtier sides of conference realignment in that nobody gets exactly what they want. While Missouri obviously found more reasons to join the SEC than to stay in the Big 12, I bet the Tiger athletic department also wishes they could have kept this rivalry on the schedule. King goes on to discuss how after numerous years of covering all the big college basketball rivalries, including Duke-UNC, Kentucky-Louisville, and Michigan-Michigan State, he has never seen more hatred between two schools than KU and UM.
5. Yet another article touting the Big 12 as a “winner” during the conference realignment saga is out. While this might not be breaking news, I included it because it is shocking that I’ve read numerous pundits picking the Big 12 as one of the conference realignment “winners,” when, up until October, all we heard was how much of an embarrassment the Big 12 was, and they were the laughingstock of all of college athletics for once again nearly disintegrating. Funny how fast opinions can change.