Morning Five: 08.01.13 Edition

Posted by rtmsf on August 1st, 2013

morning5

  1. See that date up there at the top of the post? Yeah, August 1. Also known as the downswing of the summer, and the corresponding slow, gradual ramp-up to the next college basketball season. It’s not yet time to get excited, but it’s definitely worth a nod to the notion of a season getting here sooner rather than later. With that said, how about some super-duper-early preview materials to get the month started? SI.com‘s Andy Glockner gets things going with a look at the new Big East, featuring three new schools and an interesting existential question on whether a basketball-centric conference can survive and even thrive in major college athletics. And in case you missed it from a few days ago, Glockner also did a review of the remnants of that conference — the AAC — with a heavy emphasis on the defending national champions. 
  2. While on the subject of these two non-BCS leagues, Mike DeCourcy examines how a proposed $2,000 “living expenses” stipend that the top football conferences are hoping to add (especially if they pack up for a Divison 4 entity) would impact the likes of these conferences. It’s not an easy question to tackle, nor is it something that the “high-resource” schools populating the Big East and AAC necessarily want to see happen. That said, as DeCourcy notes, there is no realistic scenario where huge basketball schools like Connecticut, Cincinnati or Georgetown would allow regional and national rivals in the ACC, Big Ten, Big 12, SEC and Pac-12 to offer recruitsan additional and legal financial incentive without also doing so on their own. Those schools would simply have to rework their financial sheets to make it happen, which may require some level of creativity among their accountants and senior management, but let’s not pretend that college athletics isn’t awash in money. The issue at most relevant schools is on the expenditures side, not the revenue one.
  3. And what about those revenues? It’s time for your near-daily Ed O’Bannon lawsuit update, and this one is a good one. In a 2-1 appellate decision involving a different case but one that will be instructive to the O’Bannon group’s decision, the US Court of Appeals for the 9th Circuit ruled on Wednesday that video game maker EA must face claims against it for the usage of college players’ likenesses. The video game company had argued that it was protected by artistic license under the First Amendment, but the court rejected that argument. EA, of course, was notorious for using college football and basketball player likenesses to the point of absurdity in its video games, yet still claiming player anonymity because the names were removed from their virtual jerseys. It sounds ridiculous, and it is. As the court stated: the video game likeness had the “same height, weight, skin tone, hair color, hairstyle, handedness, home state, play style (pocket passer), visor preference, facial features, and school year” as the defendant (former Nebraska quarterback Sam Keller). What does this mean for O’Bannon? SI.com sports law expert Michael McCann believes that it means EA will settle its case with that group, leaving its co-defendants the NCAA and Collegiate Licensing Corporation to twist in the wind for the major payouts. Either way, this is another signal that big change is on the horizon.
  4. Stipends, Division 4, huge-dollar lawsuits… the NCAA is taking hits on all sides right now. Still, the prevailing wisdom is that no matter what transmogrified shape major college athletics eventually assumes, everyone’s beloved NCAA Tournament will not be messed with. The positive cash flow of over $700 million per year to the NCAA (and eventually parsed out to the schools) is just too valuable to destroy — so goes the thinking, at least. But, as Gary Parrish notes in one of his best columns in a long while, the potential of the monied schools choosing the nuclear option is at least worth our consideration. If there’s a dollar to be made, this cabal has proven that they’ll pursue it, time and time again, and often in the face of public sentiment. If, as we’ve also argued in this very space, the big-time schools decide that they can run their own version of March Madness resulting in a larger piece of the pie than they currently receive, then, as Parrish says, “smarter people [have done] dumber things.” We cannot disagree.
  5. In the meantime, America is stuck with the Texases and Ohio States of the world sharing postseason basketball space with the likes of VCU and Gonzaga. Arizona, as a member of the burgeoning Pac-12, is closer to the former group than the latter. And with Sean Miller at the helm, the Wildcats are poised to dominate west coast basketball and stay as a national powerhouse for the next decade or longer. This SBNation.com report from Scott Coleman notes that only two schools have ripped off top 10 recruiting classes in each of the last three years: Kentucky, obviously, but also Miller’s Wildcats. This year’s recruiting class will join a strong returning group from last season to potentially vault Arizona to the top of the Pac-12 standings, and if the reports about Aaron Gordon’s performances over the summer are any indication, he may just find himself standing as the best prospect in the country not named Andrew Wiggins this time next year.
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Morning Five: 07.31.13 Edition

Posted by rtmsf on July 31st, 2013

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  1. Last year’s Armed Forces Classic between Connecticut and Michigan State on an air base in Germany may not have brought the same razzle-dazzle that the original aircraft carrier game in 2011 did, but it was easily the most compelling opening night game last season for any number of reasons. The weird midnight local time tip, the aircraft hangar setting, the wild military crowd in attendance, Kevin Ollie’s first game as a head coach, the start of UConn’s “lost season,” a Jim Calhoun appearance, and yeah, even a pretty good game. Next year’s event seeks to do us one better, as Andy Katz reported on Tuesday that the 2013 version will be held at US Army base Camp Humphreys in Pyeongtaek, South Korea, resulting in the first college basketball game to be played in Asia since Ralph Sampson’s Virginia group was about to lose to Chaminade. The participants will be Georgetown and Oregon, with both teams expected to be good next season and hoping to get an early non-conference quality win. Georgetown certainly hopes this trip goes a little better than the last time it visited Asia, while Oregon’s representation continues the Pac-12’s ongoing push to marketing its products on to the other side of the Pacific Rim. We can’t wait. 
  2. Speaking of Pac-12 schools in the Beaver State, Oregon’s rival could be coming apart at the seams. Already on the hot seat for a middling 77-88 (31-59 P12) record in five years in Corvallis, Craig Robinson was hoping to have his most talented and experienced team returning intact next season. With the news released on Tuesday that starting frontcourt mates Devon Collier (13/6) and Eric Moreland (9/10) were suspended indefinitely for undisclosed team violations, there is valid reason for concern that the Beavers are facing a meltdown 2013-14 campaign. The good news is that the pair will be allowed to continue their strength and conditioning training as well as summer workouts, so perhaps these suspensions are merely of the ‘send a message’ variety. There’s one thing we can bank on, though. If Robinson doesn’t have Collier and Moreland at his disposal next season, he’d best polish off that financial services resume for a pending move back east.
  3. How about some better news? The National Collegiate Basketball Hall of Fame announced its Class of 2013 earlier this week, and the names include some of the all-time greats in our sport. The headliners are 1968 NPOY Elvin Hayes (Houston) and 1975 NPOY Marques Johnson (UCLA), along with six-time NCOY Gene Keady (Purdue) and Villanova national championship head coach Rollie Massimino. Wichita State superstar Xavier “X-Man” McDaniel was also selected, in addition to Tom McMillen (Maryland), Bob Hopkins (Grambling), and a unique team inclusion: the entire 1963 Loyola (Chicago) national champions. That team was notable in that it started four black players on its title team, some three years before the more-ballyhooed Texas Western squad won its Brown vs. Board of Education game against all-white Kentucky. Former Washington State and USC head coach and Nike representative George Raveling was also chosen to the Hall for his work with the shoe company (a “contributor,” they call it). The ceremony will occur as part of the CBE Classic in Kansas City on the Sunday before Thanksgiving. A deserving group.
  4. Among the latte-sipping class, you’ve pretty much arrived if you’re mentioned in The Economist. The high-brow publication from the United Kingdom has long been considered one of the most cogent analytical voices on international economic matters in the world, and particularly so among US policy-makers and business leaders. Rarely do sports, especially college sports, find space on the magazine’s pages, but last week the rest of the world was introduced to Ed O’Bannon and his lawsuit against the NCAA. Many people reading this kind of material are likely clueless about the history and importance of the NCAA, but the tone of the piece again shows how, as a matter of public perception, the organization has already lost the coasts. People all across America still love college sports — the eastern and western edges of the continent included — but the growing consensus among the educated and wealthy concentrated in those areas is that the NCAA is exploiting 18-22 year olds for its unjust enrichment. The O’Bannon case has a long way to go still, but don’t think that the judge and principals involved didn’t notice The Economist’s wandering eye.
  5. Every once in a while Deadspin comes up with some sort of analysis that doesn’t involve genitalia jokes or athletes (and their wives, sorry, WAGs) doing dumb things on Twitter. Last week Patrick Burns wrote up a comprehensive analysis of watching an entire year (2012) of the 11 PM ESPN Sportscenter to see which sports, teams and personalities received the most coverage. There were no surprises at the top of the list, of course, with the NFL (23.3% of all available minutes) and NBA (19.2%) in dominant positions, followed by MLB (16.8%) and college football (7.7%). But perhaps surprisingly given how pigskin drives all the money-making decisions at the school and conference level, Sportscenter spent nearly as much time talking about college hoops (6.8%) as it did on the gridiron. The most talked-about team, as you can imagine that year, was Kentucky (0.9% of all minutes). True, Sportscenter is but a single proxy for the importance of American sports culture, but it’s an important one nonetheless.
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Morning Five: 07.24.13 Edition

Posted by rtmsf on July 24th, 2013

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  1. Tuesday was the day for the Louisville Cardinals to visit the White House to celebrate their 2013 national championship, and perhaps the very best part of the entire proceeding was the extremely lukewarm applause at the top that Kentucky senator Mitch McConnell (R-KY) received when introduced by the POTUS. Obama gave his standard spiel of light-hearted remarks during the 10-minute event, referencing how Rick Pitino’s motivational technique of promising to get a tattoo “busted” his bracket and avoiding mention of the “other” school where the head coach won his first of two national titles. Pitino, to his credit, exalted the president while hitting on the themes of loyalty and perseverance that have come to define his teams at Louisville — giving Obama a Louisville Slugger engraved with his name to handle any future disruptive press conferences. For a much more detailed description of the Cards’ visit to 1600 Pennsylvania Avenue, check out Eric Crawford’s report from WDRB.com; and The Dagger has some great pictures that the players and entourage took while there. The entire press conference is at the bottom of this post.
  2. While Barack Obama has certainly taken his share of sniping in accordance with his lofty geopolitical position, the NCAA’s Mark Emmert may have taken even more concentrated vitriol from a unilateral perspective  (at least the Democrats support Obama; few seem to like Emmert). “One misstep after another,” as one administrator in this ESPN.com piece from Mike Fish and Dana O’Neil describes his three-year tenure as president of the organization. The accusations against the NCAA boss are lengthy, including not only mishandling of both the Penn State and Miami (FL) investigations, but also a general misunderstanding of the desires of his membership and a combative, at best, relationship with the media. It’s a really interesting read about the travails of the organization under his direction, and points again to a burgeoning restlessness among everyone that the NCAA’s days as a serious player on the American sports scene are effectively numbered.
  3. One school that certainly has no love lost for Emmert is Connecticut, given that the NCAA banned the Huskies from last year’s postseason as a result of its low APR scores. But, as Adam Zagoria at Zagsblog writes, Ryan Boatright and Shabazz Napier are back in Storrs and ready to make up for a lost season with a major postseason run in 2013-14. Louisville has to be considered the favorite in the spanking-new AAC, but the Huskies are a very interesting second banana. Kevin Ollie returns most of his key pieces from a 20-10 (10-8 Big East) squad that will no doubt enter next season with a major chip on its shoulder. If the chips fall into place for Boatright and Napier next season, there may not be a better backcourt in America. Only time will tell.
  4. What’s good for Duke is good for Team USA? That seems to be the correlation, as SI.com‘s Ben Golliver relates that Mike Krzyzewski‘s original decision to retire as USA Basketball’s head coach was more about reaching another four-year milestone at Duke than it was about international hoops. Basically, Coach K asked himself at the end of the 2012 Olympics whether he felt that he’d still be coaching at Duke in 2016, and at the time, he wasn’t sure of the answer. Since he believes that Team USA’s head coach should be actively involved in the sport — as he put it, “on the firing line” — he thought it would be best to give up the gig. USA Basketball chairman Jerry Colangelo may have sensed Krzyzewski’s eventual 180, as he kept the job in waiting until Coach K decided last spring to return (stating that he is “sure he’s going to coach for a while.”). Given K’s 62-1 record and uncanny ability to get multi-millionaires to play team basketball for the USA jersey, this is a great, great thing.
  5. In our sport, summer is the time for testing out new things and the statistical wizardry over at KenPom is no exception. Yesterday the vaunted statistician announced a new metric to his suite of team data points yesterday: average possession length (APL).  As always with KenPom, the beauty of this new metric lies in the detail. Tempo is a measure that tracks efficiency, but APL simply tracks how long you are either holding the basketball each possession, or defending the basketball each possession. The 2013 listing is here (subscription required), but as Pomeroy notes, the correlation is already clear in viewing the last four years of data. Great defenses tend to correlate well with high defensive APLs — it’s harder for an offense to find a good shot — which begs the question whether faster-paced offensive coaches may be incentivized to slow things down to make their teams better overall. An interesting intellectual exercise, no doubt.

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Pac-12’s Stance Against Grand Canyon Is Laughably Ironic

Posted by Chris Johnson on July 23rd, 2013

Chris Johnson is an RTC Columnist. He can be reached @ChrisDJohnsonn

In a letter signed by league presidents and directed to the NCAA’s Executive Cmmittee on July 10, the Pac-12 voiced its unanimous opposition to the Division I promotion of Grand Canyon University, the first for-profit institution to, in essence, enter the college sports big leagues. The presidents laid out their opinion in clear, unmistakable, vehement tones. They want Grand Canyon out of Division I because Grand Canyon isn’t like other Division I schools. “Our major concern is how athletics fit within academic missions of for-profit universities,” read the letter. The presidents’ concerns are not unfounded – Grand Canyon is on the vanguard of for-profit schools entering Division I (the school began its transition process from Division II on July 1, and will be eligible for the NCAA Tournament as a member of the decaying WAC conference in 2017-18; Grand Canyon does not have a football team.) Anytime something new breaks into the college sports lexicon – or any major field of interest, really – there are going to be questions. There’ll be detractors, too, and the Pac-12 is leading this particular faction with a determined conviction to block Grand Canyon’s move. There’s no going back now.

Division I's first for-profit institution has incited protest from Pac 12 schools (Credit: ShermanReport.com)

Division I’s first for-profit institution has incited protest from Pac 12 schools (Credit: ShermanReport.com)

I just have one question: Did all of the Pac-12’s presidents just sleep through the past three years of conference realignment? Because it almost seems that way. I mean, how else can you rationalize a group of D-I presidents who, in the wake of almost three years of non-stop financially-driven realignment, openly question whether a program is doing something in the service of its own “academic mission?” What did the recent realignment frenzy tell us, if not that schools have absolutely zero regard for their “academic missions” or decades-old rivalries or cultural fit or geographic common sense or anything else not related to a program’s bottom line, when making major decisions about their place in the college sports landscape? Did the constantly shifting allegiances, the explicitly discussed dollars-fueled realignment moves, the near-implosion of a Big Six conference, not say anything about the incentives of major college sports programs? Money, bundled in TV contracts and broadcast rights deals, was the wind blowing conference realignment’s sails, and while the league-hopping drama may have reached a temporary stasis, the whole ordeal left a distinct impression about the way modern college sports are governed. The motivation is clear: Get money now and deal with everything else later.

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College Basketball Players’ Non-participation in the O’Bannon Case Makes Sense

Posted by Chris Johnson on July 22nd, 2013

Chris Johnson is an RTC Columnist. He can be reached @ChrisDJohnsonn

At a June class action hearing, federal judge Claudia Wilken instructed plaintiffs in the Ed O’Bannon lawsuit against the NCAA to amend their complaint to include one or multiple current student-athletes. The thinking was that by adding a current student-athlete, Wilken would be more inclined to grant class certification to include both former and current players. This is a crucial distinction. If Wilken certifies the class to include only former athletes, the prosecution’s case turns into a smaller and less-damaging suit about the uncompensated use of likenesses in video games. Including current-athletes would broaden the issue to an argument of whether student-athletes are entitled to a cut of the massive broadcast rights revenues generated by athletic conferences and their constituent member institutions. Last week, six current athletes added their names to the 16 former athletes arguing O’Bannon’s case, and all of them, curiously enough, were college football players. College basketball players were mysteriously absent.

The absence of college basketball players could hurt the plaintiffs' cause.

The absence of college basketball players could hurt the plaintiffs’ cause.

That was the first impression after hearing the names of the six student-athletes who, in standing up to the organization that governs (and disputably so) their athletic performance, volunteered to publicly voice their discontent with college sports’ status quo. If football players were willing to challenge the NCAA, why weren’t basketball players eager to make the same stand? Were there not enough players willing to risk denigration and public ridicule for the sake of fair compensation in collegiate athletics? Was the realization of near-term legal responsibility and distant financial reward too weak an incentive to incite participation? Was the fear – even after the NCAA’s written promise against it– of retribution so unnerving? According to Sports Illustrated legal analyst Michael McCann, all of the above is probably the best explanation.

According to a source close to O’Bannon’s legal team, several college basketball players communicated interest in joining the suit. After some consideration, however, the players thought otherwise. Parents of those players, in particular, expressed concerns about the potential for retribution by the NCAA, specifically that negative information might surface that might impact the player’s draft status and corresponding rookie NBA contract.

[…]

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The EA-NCAA Split is Small But Telling News

Posted by Chris Johnson on July 19th, 2013

Chris Johnson is an RTC Columnist. He can be reached @ChrisDJohnsonn

The NCAA is scared. No really, it is. Wouldn’t you feel the same way if, say, a massive class-action lawsuit with the potential to utterly shatter the fundamental method by which you govern and profit off college sports was knocking at the door? There’d be some fear in there, I’m fairly certain. That doomsday scenario is exactly the situation the NCAA could face as soon as this summer, when U.S. District Judge Claudia Wilken is expected to grant class certification to a group of plaintiffs accusing the NCAA of not only price-fixing amateur athletes’ free-market oriented, competitive economic entitlements, but withholding the millions of dollars in TV and video game revenue schools, conferences and the organization itself reaps in each and every year. A storm is coming, and the NCAA is beginning to feel the heat. That’s probably an understatement. “Preparing for life without amateurism,” the utter silliness and dubious origin and antiquated nature of which is a different column for a different day, is probably closer to what the NCAA is thinking right now.

The end of EA and the NCAA's lucrative video game partnership is only half of the story.

The end of a lucrative video game partnership is only half of the story.

How do I know the NCAA is scared? Because when it does things like disassociate itself from one of the stickiest points of the massive lawsuit holding its head in the proverbial guillotine, you just know. That is, in essence, is what the NCAA did Wednesday night, when it announced it would no longer sponsor EA Sports’ famous NCAA Football video games. The move makes intuitive sense. Ed O’Bannon’s eponymous legal atom bomb began as a suit against the NCAA and EA Sports challenging the uncompensated use of student-athletes’ likenesses in video games. The case has since evolved to include current and former athletes who want a share of not only the revenue generated by video games, but also – as mentioned above – the conference realignment-driving, bank account-defying, laughably-defended TV contracts negotiated with member schools and conferences. The NCAA can’t afford to cut loose with the meatier part of the suit – the massive media rights revenues to be seized and, depending on your idea of what a new college sports world order could look like, distributed (at least in part) to the student-athletes who make those revenues possible in the first place. That part of the suit is in Wilken’s hands. The dispute over the properly compensated use of likenesses is baked in there, too, but the NCAA – up until Wednesday night – could (and did) at least make the prudent move to divorce itself from its longtime video game partner, lose a few dollars in the exchange and emerge fiscally solvent on the back end provided the other finer points of the lawsuit – namely, the class action dagger threatening to puncture amateurism’s aortic valve – fall short of unraveling the organization’s overarching economic model.

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NCAA Still Cleaning Up Last Season’s Misconduct

Posted by Chris Johnson on June 27th, 2013

Chris Johnson is an RTC Columnist. He can be reached @ChrisDJohnsonn

So much ridicule and scorn has been shoveled on top of the NCAA in recent months that it almost feels redundant to criticize at this point – like a Ferrari-wielding millionaire challenging his Prius-owning cousin to a street race, or the O’Doyle family ribbing Billy Madison through grade school, or USC fans simmering over Wednesday’s news of the congratulatory back slap Oregon received for illegal payments to a recruiting handler. The harsh tones of NCAA critiques have coursed through every contingent of college sports media at one phase or another this offseason, and today, after going down that path on several occasions myself, I’m just not feeling up to it. Sorry.

The punishments handed down to Self and Marshall will be forgotten by the start of the season (AP Photo).

The punishments handed down to Self and Marshall will be forgotten by the start of the season (AP Photo).

But if you got me in the mood, I might be able to talk about how profoundly funny it was Wednesday to learn the NCAA had issued a public reprimand of Bill Self for a scoring table fist palm during Kansas’s third-round NCAA Tournament match-up with North Carolina that was so destructive he needed to be reminded of his unseemly game behavior three months after the fact. I can picture Self now, watching Andrew Wiggins do ridiculous free-throw line dunks from a comfortable lounge chair, smarting in the Kansas basketball offices while counting his nine Big 12 championship rings. “Ouch, that really hurt!” Self’s sideline demeanor was too publicly unbecoming – because coaches showing emotion during a game is a really bad thing; the NCAA says it, and so it shall be – and too tawdry for a coach who, by all accounts, is one of the purest and most morally pure sideline presences not just in college basketball, but any college sport.

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Morning Five: 06.25.13 Edition

Posted by nvr1983 on June 25th, 2013

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  1. The news that Kyle Wiltjer is transferring probably should not be that much of a surprise given the high expectations for him coming out of high school and his relatively paltry output, which was due in large part due to be stuck behind more talented players at Kentucky. With next year’s class of NBA Lottery picks coming through Kentucky, Wiltjer decided enough was enough and announced that he is looking at transferring to “play a more significant role”. With the announcement coming as Wiltjer is playing internationally for Canada now some will speculate that someone got in his ear and told him that he could showcase his skills more prominently at another school. Without trying to rile up Big Blue Nation that would probably be true. The speculation we have seen for where Wiltjer is headed seems to suggest Gonzaga as a likely destination, but Wiltjer has not named his top choices although we suspect he will have his choice in where he wants to go.
  2. With more and more coaches utilizing social media John Templon decided to take a look at the tweeting habits of major college basketball coaches. Some of the numbers are not too surprising like the fact that John Calipari has 10 times the number of followers as any other coach (to be fair the average Kentucky fan probably has multiple accounts to yell at the Jeff Goodmans of the world), but the some of the analysis like the most commonly used words is amusing and shows how inane most coaches Twitter accounts are. We would love to see a similar analysis of players although we would assume the most common words/phrases would involve retweeting who said that a retweet would be the best thing that ever happened to them.
  3. We can all get our fill of coach-speak on Twitter, but very few of us will ever be privy to the sales pitch that coaches use in the family rooms of recruits. As Dana O’Neil points out those conversations have changed significantly over the years to the point where coaches have to be careful about how they mention a player getting a college degree because some parties feel that staying in school to get a college degree is not the point of going to college as they are looking for a route to the NBA. This might be true in some cases, but the vast majority will never play in the NBA as the NCAA says they will “go pro in something other than sports”. We would be interested in hearing how parents who had been recruited years ago feel about the way that their sons are being pitched by the same coaches using very different approaches.
  4. One of the interesting aspects of getting to go to games is picking the brains of NBA scouts who often times are seated fairly close to us. Some of the scouts are fairly knowledgeable and seem to have a grasp of the best college players with an understanding of what they do and do not bring to the table. On the other hand we have all seen the scouts that are just there for an easy paycheck and the ability to sit courtside at games for free. Our personal favorite was one who we sat next to at a fairly big game a few years ago on New Year’s Eve and spent the entire game on his phone texting his friends about going to a club in New York City that night and then proceeded to tell us all about his plans. Seth Davis appears to have found a few of the former and put together an interesting breakdown of some of the top prospects in this year’s NBA Draft. The comments are pretty direct as you would expect from someone speaking anonymously, but for the most part they seem to be in line with what we would say.
  5. We have discussed the Ed O’Bannon case much more than we ever wanted to, but we never expected it to affect the NCAA’s credit rating. However that appears to be the case as Moody’s revised the NCAA’s credit outlook to negative in light of its ongoing litigation. It should be noted that the credit rating agencies are a lot less well-respected than they were before the financial crisis. Having said that if the NCAA “only” is taking out $40 million in debt to finance ongoing operations we don’t expect a downgrade would have a material impact on the sustainability of the NCAA as a financial entity.
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The Next Step Of The Ed O’Bannon NCAA Trial Is Upon Us

Posted by Chris Johnson on June 20th, 2013

Chris Johnson is an RTC Columnist. He can be reached @ChrisDJohnsonn

The anatomic framework of college sports as we know it hangs in the balance Thursday, June 20, in the much-anticipated class-action hearing of the landmark Ed O’Bannon trial. Sports trials rarely come this big, or this potentially transformative, and by the time we’re all through here – we’ve still got a long ways to go, mind you – amateur athletics could bear zero resemblance, or very little, to the way it operates today. There is a lot on the line. Thursday’s courtroom meeting, wherein plaintiffs arguing on O’Bannon’s behalf will attempt to have their suit class-action certified by Judge Claudia Wilken, probably won’t render a conclusive verdict. The back-and-forth arguments will merely serve as pieces of evidence in the larger evolution of the case, and if one side’s platform is strong enough at Thursday’s gathering, Wilken could issue a ruling. But she probably won’t, which means we still have time to discuss the pawns involved, what’s at stake, the philosophical and legal implications at hand, and the likelihood college athletics could be completely made over sometime within the next few years.

Getting Wilken to rule in favor of class-certification would put O'Bannon and his plaintiffs in the driver's seat in this critical case (Getty).

Getting Wilken to rule in favor of class-certification would put O’Bannon and his plaintiffs in the driver’s seat in this critical case (Getty).

Before we get started, I’d be remiss if I didn’t throw out one probably unpopular but incredibly important fact: The NCAA isn’t about to vanish into thin air. Mark Emmert’s opaquely tangled amazon of rules and bylaws is here to stay for at least a couple more years. College sports needs a governing body, and the NCAA, for all its flaws, has fulfilled that basic function, with different degrees of success, throughout its existence. More important is whether the NCAA can continue to exist in the same way it always has. O’Bannon and his partners say nay. They believe athletes deserve a slice of the broadcast rights money shared between the NCAA and its members – the same money that pushed the turnstiles of conference realignment, blew the old Big East to smithereens and forced us all to reconsider the concept of athletic conferences in college sports. O’Bannon sees school and conference administrators and the NCAA getting fat off multi-million dollar TV contracts, the athletes whose competitions make those agreements possible in the first place receiving no financial compensation beyond room and board, the archaic notion of amateurism and its dubious historical origins – and he wants something to change. A lot of things, actually.

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If You’re Into Cheating, the NCAA Will Have Trouble Stopping You

Posted by Chris Johnson on June 17th, 2013

Chris Johnson is an RTC Columnist. He can be reached @ChrisDJohnsonn.

Most present-day criticisms of the NCAA nitpick its ethical and moral standards. They excoriate a system where athletes hand over the rights to their likenesses and athletic talents, yet are deprived of a slice of revenue those talents generate. They berate a byzantine rulebook filled with inane bylaws and regulations. They attack “amateurism” from every rhetorical angle. The verbal takedowns have hit a fever pitch in recent years as the NCAA’s handling of various high-profile impermissible benefits has provided convenient ammunition for fire-breathing columnists and national commentators. As long as amateurism is upheld as the foundational pillar of NCAA enforcement, and athletes remain removed from any monetary benefits on top of what’s offered in one-year renewable grant-in aid scholarships, the organization will be forced to tolerate a bombardment of scrutiny with no recourse to shift the public discourse away from its doggedly indignant mindset.

Losing a high-ranking enforcement official like Newman Baker is a continuation of a scary trend within the NCAA's enforcement wing (Getty).

Losing a high-ranking enforcement official like Newman Baker is a continuation of a scary trend within the NCAA’s enforcement wing (Getty).

Lamenting the NCAA, the institution, has and will continue to be a prominent feature of American sports media. Now there’s a new dimension to attack, and it goes deeper than flawed ideals or morally corrupt philosophies or anything about the NCAA’s actual legislative structure. These days, the NCAA has far bigger concerns than angry middle-aged sportswriters railing on amateurism, because before long, it may not have enough staff members to maintain amateurism’s grip on college athletics in the first place. Yahoo!’s Pat Forde delved into the deteriorating culture inside the organization a couple weeks ago – how over the past 18 months, the NCAA has seen some of its top investigators pack up and leave for compliance positions at various universities. The end result, as Forde writes, is an environment where athletes, coaches, boosters, agents and whoever else might be inclined to step outside amateurism’s restrictive boundaries are encouraged to go right ahead and do their worst. They can, in other words, break rules without bearing a passing concern for the consequences on the other end. The coast is clear. The people that prop up amateurism, and wield the power to cripple athletic programs with scholarship reductions and postseason bans, are quickly leaving the premises. Moving on. Fleeing the scene before the bottom drops out.

This is a problem.

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