With Kentucky Loss, SEC Fan Apathy For Basketball Exposed Again
Posted by David Changas on March 16th, 2013David Changas is an RTC correspondent. He filed this report while covering the SEC Tournament in Nashville this weekend.
You’ve heard the saying, “If you build it, they will come.” When it comes to Kentucky fans and the SEC Tournament, it goes more like this: “Wherever you hold it, they will come.” Everyone knows that the Wildcats have struggled all season with almost an entirely new team, and chances are, they will miss out on the NCAA Tournament. But if you happened to be in downtown Nashville Friday evening, you would think John Calipari’s team was a prime contender for the national championship. For Friday’s blowout loss to Vanderbilt, whose campus is two miles from Bridgestone Arena, the SEC Tournament drew its largest crowd of the weekend, and of the 18,000+ in attendance, at least 15,000 were part of the “Blue Mist,” the affectionate name given to Wildcat fans who take over whatever city the annual extravaganza is being held in. The Commodores would have felt more at home if the game had been in Rupp Arena, not that it was evident from their play.
Kentucky’s surprising ouster from this tournament was not only bad for the Nashville Chamber of Commerce, which was looking forward to a St. Patrick’s Day weekend with thousands of Wildcat fans in town, but it once again brought to light an embarrassing issue for the SEC. Bridgestone Arena had plenty of empty seats for Saturday’s semifinals, and Sunday’s championship likely will be no different. Mike Slive has made more money for this league since he took over as commissioner in 2002 than you can count. He’s overseen expansion into Texas and Missouri, massive television contracts, and rumor has it that he’s on the verge of announcing the formation of the SEC Network, expected to launch in August 2014. But make no mistake: That money has been made because of football. It is the cash cow of college sports in every league, but there’s no question that the pigskin is more important to the SEC than any other. And there’s no clearer of example of that than the conference’s dominance of the BCS, which it was won seven consecutive times.