ATB: Kroger Kontroversy, Chris Mack’s Dunk, and a Bunch of Non-Upsets…

Posted by rtmsf on January 9th, 2012

This Weekend’s Lede. This was the first full weekend of conference play, and as expected, teams that hadn’t played many legitimate road games prior to the turn of the new year found life away from home in hostile environments to be considerably tougher than lacing another game up at home. It wasn’t the best of college basketball weekends, nor was it the worst, but as we begin to settle ourselves into competition within the family for the next two months, it’s time to separate legitimacy from fraudulence through actual play on the court around the nation. Let’s jump into this weekend’s action.

Your Watercooler Moment. Kentucky Student’s Half-Court Shot Causes Kroger Controversy.

Meet Vincent Swope. No, he actually isn’t an SEC official, he just plays one when he attends Kentucky basketball games at Rupp Arena. The freshman who has turned a referee getup into his game-day trademark in UK’s eRupption Zone was selected to shoot a half-court shot worth $10,000 during Saturday’s game versus South Carolina. As you can see above, his heave from mid-court was true. According to published reports, shortly after the ball found the bottom of the net and Swope ran around the court rightfully celebrating his newfound riches, a representative from Kroger Foods, the contest sponsor, approached him suggesting that he had violated the terms of the contest by stepping over the half-court line. In the pantheon of snaky moves, Kroger’s reported attempt to screw a young student out of his winnings due to a technicality would have reached a new level of shady business dealings. Luckily, Matt Jones at Kentucky Sports Radio became aware of the situation and immediately mobilized his legion of Twitter followers to #occupyKroger in an anti-corporate social networking throwdown that would make Ralph Nader and Naomi Klein proud. Within an hour of the game’s finish, Kroger had caved and in fact called Jones himself to beg for his forgiveness, asking him to pass along to Swope that the company would make good on his prize. As of Sunday evening, Swope says that he hasn’t yet received the money, but we’d wager that Kroger has learned its lesson and won’t drag their feet too long on paying him. Great work from KSR/Jones in ensuring the right outcome here.

[ed. note: Kroger reached out to us, taking the stance that the company never suggested to Swope that he would not be paid for his shot. This contradicts Swope's accounting of the sequence of events to Matt Jones, but it appears that Kroger will in fact pay the freshman his winnings, which is all anyone wanted in the first place.]

Then, There Was This. Chris Mack Gives Up His Knee For a Xavier Win. In an exceptionally odd situation, Xavier head coach Chris Mack jumped in the layup line during Friday’s practice and, after dunking the ball once, ended up tearing his patellar tendon in a freakish accident trying to do it again. Andre Walker said afterward that Mack’s injury was “really weird… a freak accident,” and to that sentiment we certainly agree. First of all, props to Mack for trying just about anything to get his team off the schneid (XU had lost five of six before beating Fordham Saturday) and for still being able to dunk a basketball at the age of 42, but he probably should have wowed the players just once and left it at that! What a weird season it’s already been at Xavier.

Five More Weekend Storylines.

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