Pac-12 Burning Questions: Where are the Fans?
Posted by Andrew Murawa on November 20th, 2015Arizona head coach Sean Miller called out UCLA this week for its poor attendance at games in Pauley Pavilion. But with only a very few exceptions, lack of attendance at basketball games has been a concern at schools up and down the conference. What kind of impact does this have on the overall health of a basketball program? And what can be done to fix it?
Adam Butler: There’s a lot of layers to this onion. There’s the #HotTake and the presumed “shade” thrown by Sean Miller. Reading between the lines we can also see that Steve Alford had a retort. That’s the fun stuff. I called it feed for the news cycle monster. But Drew’s question here doesn’t really address that fun matter (and it shouldn’t because it’s really not worth it). What I want to explore is attendance as a matter of conference health. As the question notes, the Pac-12 has seen declining average attendance in each of the past three seasons, with the abysmal 2011-12 season having the worst average attendance of any Pac-12 season (7,054 per game). Yet here we are, one season removed from three Sweet Sixteen teams and touting four ranked teams for the first time since the week of January 21, 2008. That’s five seasons of three or fewer ranked teams. And sure it’s early — and no doubt attendance is growing — but in this chicken-or-egg conversation I’m drawn to ask what attendance really means? Literally, attendance is the number of people that go to a game. But over time, attendance has come to be synonymous with popularity. And that’s simply inaccurate. It’s 2015 and we have page views and clicks and impressions. They just played a damn Pac-12 game in China! Games can be streamed on phones, tablets and desktops. Blogs like pachoops.com (wink face emoji) and this microsite can cover the sport at more intimate levels than national publishers that maybe, perhaps chop unique sports voices (cough, Grantland, cough). Miller’s comments aren’t wrong; he even noted that a screaming McKale is what we think of when we imagine college basketball. He’s absolutely right. But let’s not be so quick to dismiss the conference’s popularity because there aren’t as many butts in the seats. Read the rest of this entry »