Chris Johnson is an RTC Columnist. He can be reached @ChrisDJohnsonn.
With each passing season, college basketball moves closer and closer to staging a truly definitive opening day. The goal, for obvious reasons, is to eliminate the brushed-aside nonchalance with which the general sports populace typically treats college basketball’s opening tip. The time slot is hazardous (The NFL is the law of the land, basically, and college football after that) and aside from a few marquee events in recent years – the Champions Classic, the Ramstein Air Base adventure, the epic aircraft carrier overindulgence of last season – the non-conference season commences in a way that captures the common fan almost exclusively in non-NFL, college football-time slots. College hoops is a fallback at that time of year, an OK-because-nothing-else-is-on ordeal. All of these ambitious season-opening endeavors comprise an attempt to make it the main attraction.
Another such opportunity was brought to our attention late Tuesday night by ESPN’s Jason King, who reported that event management firm bd Global is working with the American Airlines Center in Dallas to stage a headlining “multi-game event featuring some of the nation’s top teams.” The AA Center stuck its toes in the college hoops realm last season when it hosted Texas and UCLA’s ugly December 8 clunker in front of meager crowd support and only a passing glance of national media attention.
This year’s proposed event would be better theoretically, and astutely planned practically. Why? The arena just so happens to be situated a mere afternoon drive’s distance (18 miles, to be exact) away from the modern sports fiefdom known as Jerry World, the site of the 2014 Final Four. Placing this event – which could include up to four games and, in lieu of more enlightening details, should feature a large contingent of Big 12 teams – near the Final Four host site will stoke local excitement in the sport and its nearby teams well in advance of the time of year casual fans typically turn their eyeballs and acknowledge college basketball’s actual existence: March.