This is a column about Washington State. It’s an odd premise and one we don’t usually delve in to. The Cougar program has won thirteen of their previous thirty eight contests, just 34% of their games. It’s a great batting average; a terrible win percentage. They’ve been outscored by 202 points. A great bowling score; a terrible scoring differential. By almost all basketball metrics, the Cougars have been trending downward since 2011: fewer points, lesser efficiencies, fewer fans, and fewer wins. It’s not looking good for a team – a program – just a handful of seasons removed from a top-10 ranking. Alas, their heyday came amidst UCLAs and that program is on to another coach as well.
So when Ernie Kent was hired, it seemed to be a shot in the arm. Albeit a surprising and interesting one, Kent won’t soon be accused of being “low energy.” He might be exactly what Washington State needed. He knocked on doors pretending to be lost, engaging with the Palouse, embracing his new home and reminding people that basketball, Cougar basketball, could be fun. That the downward trends of yesteryear could soon be over. He took the stage at media day and dropped names like Roy Williams and John Calipari. As soon as he was Mr. Cougar (or is that Butch?), he got on stage and told us about all his famous friends. He’d consulted the brightest minds about being a great coach. Tom Izzo was noted at Pac-12 media day. Marketing sometimes isn’t about product recognition as much as market expansion. Maybe you won’t be a WSU fan, but you sure could be a basketball fan. The room swooned at Ernie’s words.