Chris Johnson is an RTC Columnist. He can be found @ChrisDJohnsonn. 

College basketball is an extremely entertaining sport to watch. Starting in November, when non-conference play mashes together different conferences’ best teams in far-flung locations for fun, tropical, typically thrilling elimination tournaments, and on through April at the annual national championship net-cutting ceremony, college basketball is never not awesome. For college hoops diehards, this is one of the most obvious statements of all time. Of course watching college basketball is great. Other North American sports fans will respectfully disagree, instead opting to peek in at college hoops in the early weeks of spring, right as conference tournaments heat up and teams kick into next gear for their last-gasp bubble pushes.

An excellent Final Four brought correspondingly strong TV ratings (AP Photo).

Whether you follow college basketball all year long, or have long since dedicated yourself to becoming a March hoops hanger-on, the fact remains that the NCAA Tournament is unflinchingly popular. No matter your level of interest in the progression of teams and coaches over months of non-conference and conference competition, when the brackets start flying off the copy machine, and C.J. McCollum is leading No. 15 Lehigh to a massive upset of near universally-loathed Duke, you’re TV remote is affixed firmly to your reclining chair arm rest or furniture of choice. When the lights turn on, you’re sitting down, losing valuable time at your day job, anxiously checking scores at every available digital outlet and watching. You’re watching the NCAA Tournament.

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Ever wonder which teams drive the best ratings in the NCAA Tourney?  Looks like Louisville, UNC, Duke and Michigan if you buy into the first weekend stats.   (h/t The Big Lead)

In related news, CBS Interactive is reporting that their March Madness on Demand service was up 60% over last year’s demand.  This may be partially attributable to their new hi-def feature from Silverlight, but it also probably represents that people continue to take their access to major sporting and news events increasingly from the web. 

CBSSports.com, in partnership with CBS Sports and the NCAA, today released traffic figures for NCAA March Madness on Demand (ncaa.com/mmod) for the first four days of the NCAA Division I Men’s Basketball Championship. In total, there were 5.6 million unique visitors to the NCAA March Madness on Demand video player, a 60% increase over 2008 figures. Additionally, there have been 6.5 million total hours of video and audio consumed thus far, a 71% increase over 2008 figures.