No, that’s not a euphemism.
We received this email today suggesting that we invite our readers to enjoy an early viewing of this commercial through the miracle of Youtube. It’s scheduled to debut during the between-game period of the Final Four on Saturday. Ummmkay.
So what do you think, dear readers? Other than the fact that it completely sucks in every possible manner of cliched sucktitude, aren’t you now ready to make an appointment to get fisted by a probe handled by some sadistic doctor on Monday?
Look, we’re sure there’s a good cause behind this 50 over 50 campaign – public health, getting the word out, etc. – but would anybody on earth actually recognize Kelly Tripucka in an airport line? Or care? Rick Mahorn? Wasn’t he last seen rumbling with Lisa Leslie or somesuch? McEnroe is ok (at least he’s recognizable to people), but it’s almost like someone at DDB scrambled around at the last minute saying “we have to find some BASKETBALL players! Oh GOD… the spot will go up during basketball games!!!…” without any thought or understanding of who these players are or that they have absolutely zero connection to the event during which the commercial is debuting on Saturday.
Seriously, does this irk anyone else? Couldn’t they have found some college coaches or even Bird & Magic (both around 50, both with 30-yr anniversary connections to CBB) to throw some money at for this commercial? Tell us what you think below…