Over the past few months this site and many others that cover college basketball were filled with columns about what was viewed as an almost certain expansion of the NCAA Tournament to 96 teams. It turns out that almost everyone in the media (including us) had it wrong as the NCAA announced its plans to expand to a 68-team tournament while being broadcast on CBS and the 3 Turner networks (TBS, TNT, and truTV). Technically the NCAA Board of Directors still has to approve the changes next Thursday, but that should be a rubber stamp situation given the unanimity in today’s decision. The deal, which should account for approximately 96% of revenue for men’s college basketball, will pay the NCAA $10.8 billion over 14 years (or a little over $771 million per year) compared to the previous deal of $6 billion over 11 years (or slightly more than $545 million per year). That deal, which was signed in 1999, allowed the NCAA an opt-out by July 31 of this year. Once the NCAA exercised that option it was widely believed that their intention was to sign with ESPN in the network’s attempt to take over all things sports-related. When it became clear that ESPN was no longer the front-runner in the bidding, everyone’s attention turned to the CBS/Turner bid. We will get to the whole 68 team thing in a bit just bear with us while we go through the TV issues.

Coming soon to TBS. . .

While everybody is familiar with CBS’s work on the NCAA Tournament since they have broadcast every NCAA championship game since the 1982 Tourney which involved a freshman named Michael Jordan hitting the game-winning shot, Turner’s association with college basketball is a little less well-known. When I say “less well-known,” I mean that I am unaware of any prior association between Turner Sports and college basketball.  Some news reports are indicating that the NCAA was leaning towards the joint bid because of their desire to have every game broadcast nationally, which would require four channels broadcasting games. Even though ESPN would have that capability (ESPN, ESPN2, ESPNews, and ESPN Classic) and we are still searching for truTV on our local cable provider (Comcast in Boston) it is being reported that this desire favored the CBS/Turner deal. All of the games will continued to be streamed online. What this will do is eliminate the need for Greg Gumbel to switch you to a different game (often at inappropriate times) and allow those of us who don’t get DirecTV’s March Madness package to watch two close games at once on a split screen (assuming you have picture-in-picture on your TV). [Ed. Note: TNT/TBS reaches almost six times as many households as DirecTV (99 million versus 18 million).] It is unclearexactly how much ESPN bid for the NCAA Tournament, but it is believed to have been relatively close to the CBS/Turner bid.

We won't be seeing these two broadcasting NCAA Tournament games any time soon

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According to a piece published in Sports Business Journal yesterday, NCAA president Jim Isch is close to an announcement to recommend that the organization opt out of the last three years of its 11-year, $6B contract with CBS, and in so doing open the Grandest Postseason Spectacle in All of Sports open to the highest bidder(s) under a 96-team format.  An announcement on his recommendation could come as soon as this week, and the NCAA Executive Committee will meet on April 29 to formally make a decision.

CBS is Driving This as Much as the NCAA

One aspect of these negotiations that has been lost on many commentators to date, including us, is the admission that over-the-air network CBS is in favor of such a move just as much as the NCAA.  The Blinking Eye is seeking some relief for the over two billion dollars it’s on the hook for over the final three years of the agreement, and the possibility of picking up a partner cable network such as Turner Sports or allowing ESPN to take it over completely would defray some of its considerable costs. Despite improved ratings and a great all-around Tournament from start to finish in 2010, the network still took a bath on this year’s Big Dance.  This quote from an executive within CBS is telling:  “It’s pretty clear that an over-the-air network can’t afford this event by itself.”

All those emails we hope you’ve been sending to Isch (jisch@ncaa.org) do not appear to be working, and we certainly understand why.  Dollar signs are all anyone cares to see here, and short of Myles Brand coming back from the grave to pull a Ghost of March Madness Past on Isch and company in their sleep, nothing is going to change.  As we said last month, prepare yourselves.  We’re going to have all summer to bitch and moan about this isch.

Now that spring is here and the weather has improved over much of the country, we’d like to announce that grilling season officially kicked off today in Indianapolis, but probably not in the way you’re thinking.

The president of the NCAA and/or some other high-ups has always made it a point to take some time on the Thursday or Friday preceding the Final Four to have a press conference to talk about the NCAA Tournament in general and the tournament specific to that year.  This little get-together happened today in Indy.  The media got the chance to hear from Dan Guerrero, chair of the Division I Men’s Basketball Committee; Kevin Lennon, VP for academic and membership affairs; and one Greg Shaheen, the NCAA’s senior VP for basketball and business strategies.

Shaheen Isn't Speechless Here

RIGHT HERE is the transcript of this press conference.

IMPORTANT:  Listen, we post a lot of links on this site.  We want you to click every one of them.  We wouldn’t put them up there if we didn’t think it would enhance your enjoyment or understanding of a story or article.  But YOU MUST CLICK ON THAT LINK if you want to get a glimpse into the minds of the people who are trying to change the greatest sporting event in the world, the people who want to increase the number of teams in the NCAA Tournament from 65 to 96.

Before you do that, we need to make sure you understand something — this thing is happening.  The 96-team tournament isn’t something that’s just being discussed, anymore.  This press conference wasn’t an official announcement, but it was everything but that.  We don’t like it any more than you do, but we might as well get used to it. We know why they’re doing it.  Like Joe Pesci said in Casino:

“Always the dollars.  Always the f***in’ dollars…”

You see, the NCAA has to make a decision this summer.  Their current college basketball contract with CBS runs through 2013, but states that the NCAA can opt out of the deal by the end of this July to go searching for a better deal, meaning more money.  The current contract with CBS was finalized in 1999 and is worth about $6 billion.  It also applies to a 65-team tournament.  If they opt out, the NCAA can do whatever it wants to the tournament and market the new version (like, say, one with 96 teams) as their new product as they negotiate for even bigger bucks.  They could even renegotiate with CBS (we wonder if CBS also sees possible bigger profits and actually wants the NCAA to opt out of this thing).

Back to this press conference.  Here’s a little rundown of what happened.  First, Mr. Guerrero took the mic, and to be honest you really don’t have to read his short introduction.  He said very little and then introduced Mr. Lennon.  Lennon’s portion is quite interesting, because he used his time to tell everyone about the improved graduation and retention rates among student-athletes, specifically men’s basketball players.  He noted that student-athletes in ALL sports, and “certainly men’s basketball, are continuing to outperform the student body” as a whole.  Sounds good.

Then came Mr. Shaheen’s turn.  That’s when it got interesting.

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