On the Pac-12 Networks and the Elephant in the Room
Posted by Andrew Murawa on January 29th, 2015Listen. Can we talk about the Pac-12 Networks? Now you, dear reader, like me, you love the Pac-12 Networks. You may have had another cable or satellite TV provider before the networks were announced and may have even been relatively pleased with the service they provided. But when push came to shove and these networks were live and showing exclusive Pac-12 football and basketball games, you went out of your way to dump your old provider and find a new one that offered you this network instead. There was no way in hell you were going to go through a season missing games simply because DirecTV or whoever your provider was couldn’t come to an agreement with the conference on carrying its programming. So you’ve been enjoying the hell out of it for the past three seasons, watching all the games you want to see from your favorite conference, including most recently, last week’s Arizona vs. Utah top-10 clash and last Saturday’s triple-header of conference games. So, for you and for me and other like-minded fans of the conference, this development has been nothing but good.
The problem is that we’re not everybody. The most recent numbers I cared to look for showed DirecTV with 20.231 million subscribers in the United States at the end of the second quarter in 2014. As you may well know, DirecTV does not carry the Pac-12 Networks. Both sides carried on negotiations about the possibility of a deal, but many years later, there’s no sign of ever getting anywhere. And there are other cable providers with similar stances, which is why you get criticism of the conference when big games – like that Arizona/Utah game – are shown only on the Pac-12 Networks. Our own Shane Connolly fired a shot across the bow when he noted on the RTC Podcast last week that he was happy that the second Utah/Arizona match-up (on February 28) will be shown on a “real channel” (namely ESPN). Ouch. And, you know what? Those criticisms are fair. In this day and age of media saturation, not having access to a channel and its games is unacceptable.