With conference play now in full force, last week was one where several teams distinguished themselves as bona fide contenders in their respective conferences. Previously #22 Creighton traveled to previously #4 Villanova last Monday and the Bluejays used an epic three-point shooting performance to throttle the Wildcats in Philadelphia, 96-68. Michigan, a team that had quietly been making a move in the RTC25, had a very impressive week as well. The previously #15 Wolverines took care of business at home on Wednesday by defeating previously #7 Iowa, 75-67. John Beilein’s squad was not done there, though, as it traveled to East Lansing on Saturday and bested a previously #3 Michigan State squad (without two starters, of course). After its high quality week, Michigan is now all alone in first place in the Big Ten standings with a sterling 7-0 record. #17 Cincinnati also continued to look like a real contender in the AAC, as it remained undefeated in league play with victories over UCF and Temple. With the month of February set to begin next weekend, more teams will begin to distinguish themselves as contenders or pretenders. The quick n’ dirty analysis of this week’s poll is after the jump.