A month ago we gave you our reviews of the Athlon and Lindy’s preseason mags.

We’ve been busy plugging away at the conference previews, but in the interim, a few more mags have hit the shelves. So here’s the third installment of our continuing series of reviews of the preseason magazines.

Next Up: Sporting News/Street & Smith’s.

Note: Yes, TSN and S&S, two of the oldest and most respected preview issues, have joined forces this year on their college basketball preview. It remains to be seen whether this is a good idea.

I. Covers (5 pts) – are they cool? inclusive?

• 12 regional covers hitting only the BCS conferences. Definitely a major conference bias here.
• Coolest Cover – see above – one thing we really like is that most of the covers are full-color action shots. The Roy Hibbert (getting serviced by Vandy’s Ross Neltner?) and Mario Chalmers shots are our favs after Richard Hendrix above. Great cover.
• Oops. The Athlon, Lindy’s and TSN issues all use the exact same action shot for Brook Lopez of Stanford on their Pac-10 cover. Unfortunately for Cardinal fans, Lopez is not reaching for a textbook.
• Total Points = 4

II. Ease of Use (5 pts) – how hard is it to find confs/teams?

• Not a fan of their setup here. They divide the conferences into high, mid, and low-major categories, then list them alphabetically within each section. Quick – is the Big West a mid-major or low-major league? The MAC? How about the Southern Conference? TSN considers the MAC a high major (???) and the others as mid-majors, which means we were flipping all over the place to find these leagues. Difficult navigation.
• Within the league, they then list each team by predicted order of finish. Typical fare here.
• Standard format otherwise – roundup, features, analysis of teams, recruiting, stats and schedules in that order.
• Total Points = 2.5

III. Roundup (10 pts) – every mag has one – tell us something new!

• The Late, Late Show is a short article explaining the basis behind TSN’s pick of UCLA as the #1 team in America.
• Decourcy’s Directives are short narratives on the following topics: Coach Calipari’s calculations; Don’t Cry for Duke; One-and-Outs to Watch; and, Recipe for a Championship. The only interesting information here is in the Recipe section, which explains that most national champions for the last 20 yrs have had at least one NBA-caliber big man and guard on their roster (exceptions: MSU-2000; Arkansas-1994; Syracuse-2003).
• TSN also provides three teams of All-Americans, led by seven sophomores and two freshmen among the fifteen. We like that they took some chances, going with Eric Gordon (Indiana) and Chase Budinger (Arizona) on the first team over some of the better-known names.
• There is also a Top 25 with a couple of sentences describing each team’s strengths, but it is notable that TSN doesn’t bother with predicting the NCAA field anywhere within the magazine.
• There is one page devoted to listing the Top 100 freshmen, but rather than listing them #1-#100, they made a confounding decision to order them geographically (all-east, all-south, etc.) and then alphabetically. There’s no way to intelligently distinguish OJ Mayo (all-east) from Edwin Rios (all-south).
• Another page lists transfers eligible this season and next, but again they’re not ranked in any discernible manner. This page also lists all the coaching changes from the offseason.
• Overall, this section is incredibly weak compared to the other previewed magazines, and especially considering that TSN and S&S were once considered the bibles of this genre. We literally learned nothing new in this section.
• Total Points = 3

IV. Features (15 pts) – give us some insightful and unique storylines.

• Features – what features? There is only one feature article, which if we said was shocking would be severely understating our sentiment. So surely that one article has something to do with this season, right? Nah. Try Whatever Happened To… Teddy Dupay, JR Van Hoose and Dane Fife, three (white) players who were HS stars ten years ago but didn’t ultimately make it to the League. Don’t get us wrong, we actually appreciate the concept of an article like this. The problem is that it’s the only feature article TSN felt necessary to give us in the entire magazine. That’s beyond unacceptable, especially when you consider the cache of writers that TSN has at its disposal.
• Cheerleaders. Ok, we enjoy a photo collage of college cheerleaders as much as the next guy, but the only other “feature” that TSN insults us with offers us is a five-page spread of various gals in tricky positions. Again, this just seem so beneath TSN and S&S to pull out the cheerleader photo section to try to increase sales. But it’s becoming increasingly apparent that they just don’t care anymore. Good grief – they even put the Duke cheerleaders in the spread (Doherty was right)!!
• FWIW, the Texas gal on p. 21 is absolutely scorching hot, with nods to Miss UCLA and Miss Florida on p.19. Surprisingly, we found Miss Kentucky (p.20) to be one of the fugliest of the group, along with Miss Hawaii (p.19). And Miss Wichita St. (p.18) can bend in ways that aren’t quite believable.
• Total Points = 3
  

V. Predictions (20 pts) – how safe are their picks? do they take any chances? are they biased toward the big boys?

• TSN’s Top 25 is pretty standard issue big conference fodder. They do put Memphis at #2, Gonzaga at #12 and Xavier at #25, but every other team is a BCS school. Since there are no NCAA predictions, we can only assume their top 4 is their predicted F4, which would mean UCLA, Memphis, UNC and Kansas are their choices.
• Big Conference Bias. Assuming top 16 = Sweet 16, then Gonzaga and Memphis are the only exceptions. As for the Top 25, here’s the conference breakdown – Pac-10 (5), Big 12 (4), Big East (4), ACC (3), SEC (3), Big 10 (3), CUSA (1), WCC (1), A10 (1).
• Surprises. Some teams that are getting some preseason pub that TSN doesn’t think much of include: Syracuse (10th in the Big East, which presumably would mean not an NCAA team); UConn (7th); USC (7th in Pac-10) & Vanderbilt (5th in SEC East). On the flip side, teams that TSN values more than others include: Georgia (3d in SEC East); Penn St. (4th in Big 10) & NC State (3d in ACC).
• Boldest Prediction. Not much in the way of excessively bold predictions, but we believe that a lot of these prognosticators are going to regret giving a 5-11 ACC team (NC State) so much preseason hype this year.
• We’re really annoyed that TSN doesn’t give us a field of 65, at minimum.
• Total Points = 12

VI. Conference Pages (5 pts) – as a primer for the conference, how much can we learn here?

• High Majors. The twelve conferences TSN designates as high majors each gets a full page primer, and there’s a lot to like here. The predicted order of finish uses a cool feature with arrows that shows how the team is trending this year – up, down, or steady. There’s a five man all-conference team, a short narrative breakdown of the league, and the most inclusive list of superlatives we’ve yet seen (15-20 different superlatives). There is also a third of the page devoted to ranking the recruiting classes within the conference and short analyses of each incoming player.
• Mid Majors. TSN anoints only six leagues as mid-major leagues, and each of these leagues gets a half-page of analysis, including the predicted order of finish, a short narrative, an all-conference team, recruiting rankings and three superlatives.
• Low Majors. The remaining conferences receive one page each, nearly the same as the mid-majors with the exception that the narrative is really just a paragraph wrapup.
• Total Points = 5

VII. Team Pages (20 pts) – how in-depth is the analysis? where does it come from? is it timely and insightful given this year’s squad or is it just a rundown of last year’s achievements?

• Roughly the top 2/3 of the high major teams get a full page of analysis from TSN; the remainder get a half page. Again, there’s a lot to like here – the writing is solid, giving decent insight into the strengths and weaknesses of each team without merely another rundown of each player and his stats. There is also a section on power ratings by five categories, a five-year wins trend, an impact rookie blurb and a brief but useful team statistics table.
• The mid-major conference projected champions get the same treatment as the lower third teams of the high majors – a half-page with much of the same information above. The remainder of mid-major teams simply get the one-paragraph rundown treatment.
• The low-majors all get a single paragraph, whether they’re the projected champion or not.
• For the top twelve conferences, the analysis is the best we’ve seen this year thus far. The writers clearly know these teams and do a good job at breaking down what to watch for this season. The remaining leagues get short shrift, but those fans are not the target audience.
• Total Points = 16

VIII. Recruiting (5 pts) – we want to know who the top players are coming into college bball, where they’re going and who to watch for next year.

• As mentioned above, each major conference page has a substantial section on recruits for each school and rankings within each league.
• See above for our issue with their list of the top 100 incoming players.
• There is no listing of the best incoming recruiting classes nationally anywhere in the magazine, which is incomprehensible to us.
• Once upon a time, S&S was the best place to get recruiting information, but that time again seems to have passed. They have four pages of names of players without ranking any of them outside of their Boys All-America Team (top 20). It’s nice they give a paragraph describing the skill set of each of those twenty players, but there’s just no way to compare players outside of that grouping.
• With that said, we continue to enjoy the All-Metro Teams of twenty or so HS basketball hotbeds around the country. It gives us something to look for in our local area.
• We also enjoy that TSN lists the top 25 HS teams for 2007-08.
• This magazine has more information on high school prospects than any other we’ve seen, and yet they muff it by not presenting the information in a way most people would want to see it. Lists are fine, but they have to be useful for comparison.
• Total Points = 4

IX. Title IX Guilt (aka Chick Ball) (5 pts) – the less the better…

• The women’s preview is a Top 25 with four pages of analysis, but thankfully they stuck it in the back of the magazine.
• Where they really go wrong is by wasting five more pages in the back on girls’ HS All-Americans and a HS top 20. We cannot believe that anyone would buy this magazine to get this information.
• Total Points = 2

X. Intangibles (15 pts) – what’s good and bad about the magazine as a whole?

• This magazine is trying to be everything to everyone. You can easily tell which parts were the expertise of TSN and which were the responsibility of S&S, and as such, the magazine seems random and incomplete in parts. For example, in addition to the prep information in the back, the magazine also gives us a full page on D2, D3 and NAIA basketball (with top 10s and All-Americans). And if that’s not enough, it also has a juco section, complete with a Top 10 and an article explaining why juco talent is getting deeper.
• There is also a full page of individual and team stats for D1, D2, D3 and NAIA, plus two pages of women’s stats. Wouldn’t it have made a lot more sense to give us six pages of D1 stats instead? Are a substantial number of NAIA fans really buying this magazine?
• Schedules. By virtue of its release date, TSN has most every team’s schedules in complete form at the very back of the magazine. The back page also has a nice roundup of all the in-season tourneys and conference tournament information.
• The writing of this magazine is better than Lindy’s and Athlon, but the only writing actually performed is in the conference and team previews. It was very disappointing there weren’t more features at the front.
• Total Points = 10

RTC Grade for Sporting News/Street & Smith’s = 61.5 pts

Basis: We have to say that we were really disappointed with this magazine, largely because when we were growing up, the TSN and S&S previews were must-reads in our house. Wow, how the mighty have fallen. How can you not have feature articles or build an NCAA field? How can you not rank-order recruits? How can you add a cheerleader section and spend page after page giving us NAIA stats? At this point, and we never thought we’d say this, the TSN magazine is definitely worse than Lindy’s and no better than Athlon. This would have been unheard of a few short years ago. The only value of this magazine is in the quality of the writing of the analyses for the high major conferences and teams – that is the one (and only) area where TSN trumps the other two. What a disappointment.

Grading Scale:

• 90-100 pts – exceptional quality in all areas – must buy and keep on-hand all season!
• 80-89 pts – very good quality mag – worthy of purchasing and reading cover-to-cover
• 70-79 pts – average, run of the mill magazine – some value in certain areas but weak in others – tough call as to whether to purchase it
• 60-69 pts – magazine on the weaker side, but may still have some positive attributes – probably not worth the money, though
• 0-59 pts – such a low quality magazine that it’s not worth any more than the five minutes you thumbed through it at the store

So Wednesday we established that the Athlon Sports preseason magazine is one that you probably shouldn’t take home with you. Unless you’re the type of person who goes gaga over seeing your favorite team/player on the cover and must own them all in a Sisyphian quest to document every newsworthy event involving it throughout history. Consider this excitable Carolina fan’s tale we stumbled across today (re: the Athlon issue)…

Yep, arrived in Atlanta area stores last week, and every darn store I checked had the Georgia edition (one UGA player and one Ga Tech player on the cover). Same as last year. And the year before. Ad nauseum.

So I will do what I do every year – wait until all the mags are out, then drive up to visit my brother in NC and buy every mag with a Heel on the cover. That is always one of my most happy trips of the year.

Hey, we don’t judge. So here’s the second installment of our continuing series of reviews of the preseason magazines.

Next Up: Lindy’s.

I. Covers (5 pts) – are they cool? inclusive?

• 21 regional covers is a nice number, but the Rocky Mtn states aren’t represented in the least – Does Lindy’s realize that the Mountain West and WAC have fans too?
• Coolest Cover – none – they’re pretty much all the same format, with multiple players photographically stacked on top of each other.
• Say What? The Tennessee issue highlights UT, Memphis, Vandy and the Lady Vols?? The NE issue features UConn, BC and something called the “Lady Huskers,” which we assume is supposed to be “Huskies.” Either way, we have no tolerance for this.
• Total Points = 2

II. Ease of Use (5 pts) – how hard is it to find confs/teams?

• Somewhat difficult upon first glance. Eleven major conferences are arranged alphabetically, then by predicted order of finish of its teams. The rest of the conferences are shoved into the back of the mag with the teams arranged alphabetically within. Confusing.
• Standard format otherwise – roundup, features & predictions; analysis of teams; recruiting, in that order.
• Total Points = 2.5

III. Roundup (10 pts) – every mag has one – tell us something new!

• Scoping the Nation dives into the one-and-done phenomenon, and pretty much makes the same assessment we made here back in May – that coaches at the elite programs recognize the necessity in assuming the risk of taking potential one-and-dones. The potential reward, as in the cases of Greg Oden and Mike Conley for Thad Matta at Ohio St., is simply too much to pass up. They also take a look at the ten most likely one-and-dones for this season and next.
• The Nov/Dec Action to Check Out section is a bit of a copout by Lindy’s in the sense that its early publication resulted in not being able to review full schedules. Still, they make an attempt by reviewing the big pre-conference game possibilities in the holiday tournaments.
• Lots of Lists – that’s ok, we like lists.
  • Top 10 “under the radar” players
  • Top 10 transfer players
  • Top 10 juco transfers
  • Top 10 jump shooters
  • Top 5 defenders
• Lindy’s also provides a complete Top 25 (+15 fringe teams), a listing of the NCAA field of 65 by conference, as well as predictions of the Sweet 16 and Final Four.
• There is also a complete list of coaching changes and the conferences are rated first (Pac-10) to worst (SWAC).
• We also appreciated seeing deserving blurbs on Rick Majerus‘s return to college coaching at St. Louis, and Skip Prosser‘s passing at Wake.
• They also rate the Top 25 players at each position…
  • PG – Drew Neitzel (Michigan St.)
  • SG – Chris Lofton (Tennessee)
  • SF – Brandon Rush (Kansas)
  • PF – Tyler Hansbrough (UNC)
  • C – Roy Hibbert (Georgetown)
• …and the top frontcourt (UCLA) and backcourt (UNC).
• Cool Stat Award. Utah St. guard Jaycee Carroll’s shooting numbers – .527 from the field, .432 on threes, and .888 from the foul line!
• Total Points = 9

IV. Features (15 pts) – give us some insightful and unique storylines.

• Kentucky-centric. Three of their feature articles relate to the UK head coaching position – Tubby’s leaving of the job (He’s Gone), Billy D’s courting of the job along with his about-face with Orlando (He Couldn’t Leave), and Gillispie’s acceptance of the job (Billy & the Believers).
• What’s Good for the Zags… is a good article about the pressures that other mid-major programs (even the successful ones) now face in light of the Gonzaga Effect.
  
• Embracing Kelvin is an insightful piece about the “my way or the highway” coaching style of Kelvin Sampson, and validates why we expect big things from IU this season.
• Early and Often is a somewhat weaker article describing how coaches are faced with recruiting players earlier and earlier in high school (and sometimes back into junior high).
• Total Points = 11
  

V. Predictions (20 pts) – how safe are their picks? do they take any chances? are they biased toward the big boys?

• Lindy’s uses both the 65-team prediction model and the Top 25, as discussed above. Like Athlon, they too have UCLA defeating UNC in the final game, but we give them a little bit of credit for projecting first-timer Tennessee into the F4. They don’t predict an Elite Eight, but only half of their Sweet 16 made it there in 2007, which is realistic.
• Big Conference Bias. Still, 14 of that Sweet 16 are from BCS conferences – Gonzaga and Memphis are the only exceptions. NCAA Bids – ACC (5), Big Ten (4), Big 12 (5), Big East (8), Pac-10 (7), SEC (7).
• Mid-Major Watch. Mid-Major bids – 3 A10 (Xavier, St. Joe’s, St. Louis), 2 CAA (George Mason, VCU), 2 CUSA (Memphis, UAB), 1 Mountain West (BYU), 1 WAC (New Mexico St.), 1 MVC (S. Illinois).
• Surprising Omissions. Florida loses everyone, but are there really seven better teams in the SEC this year? Billy D. has the #1 recruiting class coming into Gainesville. We also think Lorenzo Romar’s Washington squad is primed for a return to the NCAAs this year. Also, we gotta believe that the always-underrated MVC will manage to get another team in there, while seven (Georgia and Vandy??) from the SEC is a little ridiculous this year.
• Boldest Prediction. Again, Lindy’s doesn’t go too far out on a limb with any of their picks, but Alabama winning the SEC West completely depends on Ronald Steele’s knees, and Cornell winning the Ivy League is also dubious.
• Total Points = 14

VI. Conference Pages (5 pts) – as a primer for the conference, how much can we learn here?

• The major and mid-major conferences get a predicted order of finish with brief analysis, a substantial recruiting roundup, three teams of all-conference selections, returning leaders in key categories, team stats and a fair superlatives section. While we appreciate a focus on acquainting readers with the newcomers, we would have liked to have seen less space used on this in favor of the returners.
• The small conferences get a predicted order of finish, two teams of all-conference selections and a superlatives section.
• Total Points = 3.5

VII. Team Pages (20 pts) – how in-depth is the analysis? where does it come from? is it timely and insightful given this year’s squad or is it just a rundown of last year’s achievements?

• Lindy’s Top 40 teams get a full page of analysis, including player evaluations and team statistical rankings.
• All other BCS and mid-major teams get a brief half-page of analysis with the same evaluations/rankings. Low major teams (even if predicted to make the NCAA Tourney) get a paragraph and a few key stats. Minimal info.
• Again, similar to Athlon, analysis is lacking. Much of it is based on recapping last season’s accomplishments plus the obligatory coach’s quotes. For teams outside the Top 40, they barely get a mention.
• Total Points = 12

VIII. Recruiting (5 pts) – we want to know who the top players are coming into college bball, where they’re going and who to watch for next year.

• As mentioned above, each major conference page has a substantial section on newcomers and what their strengths and weaknesses are.
• Six pages of recruiting information, featuring the top 25 recruiting classes with a brief description of each.
• The top 50 of 2007 is provided by Rivals.com, but Lindy’s focuses on the future classes more than present, listing the top 100 for both 2008 and 2009, plus the top 10 for 2010.
• They also provide some much-needed context and analysis from Justin Young at Rivals.
• Total Points = 5

IX. Title IX Guilt (aka Chick Ball) (5 pts) – the less the better…

• We already established that they’re putting some women’s players on the cover.
• They also give it four pages in the front features section, with a detailed top 25 and fifteen All-Americans. Unacceptable.
• Total Points = 1

X. Intangibles (15 pts) – what’s good and bad about the magazine as a whole?

• Errors. We’re not sure if the cause is shoddy editing or what, but who and what are Reyshawn Green Terry (formerly of UNC) (p.9), David Lightly Lighty (Ohio St.) (p.18) and Gongzaga Gonzaga (p.28)? – these errors were found in the first few pages and seemed pervasive throughout, mitigating the mag’s credibility from the start.
• Whereas Lindy’s provides far more interesting detail in almost every other area over Athlon, its writing (and clearly its editing) is weaker on the whole.
• Again, no schedules due to the early publication date.
• It takes some risks with its predictions (which we like), but its analysis really doesn’t explain why, e.g., Georgia is an NCAA Tournament team and Florida isn’t.
• Total Points = 9

RTC Grade for Lindy’s = 69 pts

Basis: Lindy’s is a better magazine on the whole than Athlon, but it has serious weaknesses with respect to its team analyses. Where it excels is in the areas of roundup and recruiting information, but it needs better writing, editing and much more consideration of the smaller conferences. A little more attention to detail would make this magazine a legit value in future iterations.

Grading Scale:

• 90-100 pts – exceptional quality in all areas – must buy and keep on-hand all season!
• 80-89 pts – very good quality mag – worthy of purchasing and reading cover-to-cover
• 70-79 pts – average, run of the mill magazine – some value in certain areas but weak in others – tough call as to whether to purchase it
• 60-69 pts – magazine on the weaker side, but may still have some positive attributes – probably not worth the money, though
• 0-59 pts – such a low quality magazine that it’s not worth any more than the five minutes you thumbed through it at the store

In the spirit of the new school year and the imminent college football season… 

August sorta snuck up on us, and with it did the realization that we’re now only about ten weeks away from Midnight Madness. 2007-08 schedules are slowly leaking out (Hey Florida – way to challenge build confidence for your new guys), and students will be back in the school in just a few weeks. We’re getting closer…

• Speaking of schedules, the four Preseason NIT first/second round sites are: Ohio St., Syracuse, Washington, and Texas A&M. Best chance for a first-round upset? Oral Roberts over TAMU.
• Wazzu stepped up to the plate to compensate Tony Bennett for his fine first season, although his pay is still below the Pac-10 average.
• The hits keep coming for New Mexico St. – star forward Tyrone Nelson was dismissed from the team hours after his conviction for the robbery of a pizza delivery man.
• Over forty institutions were named as allegedly taking part in a student loan kickback scheme that could have affected non-scholarship athletes at schools such as Georgetown, UCLA, Kansas and Auburn. As student loan holders, this is a troubling development.
• March Madness All Season released its midsummer Top 25 – Memphis is #1.
• Oh, and a while back Dick Vitale released his 07-08 preseason Rolls-Roycers (we prefer Maybachs) with nary a Dookie to be found.
• Ahh, our friends the Dookies. H/T to The Dude Abides for finding the Duke response to the infamous “This is Why Duke Sucks” vid from earlier this year. There is no way any of the guys in that video actually go to Duke. Also have to mention we love the Audi – is there any car more Duke?
• Speaking of Duke douchebags, McBob has apparently found his way into the back seat with quasi-reality MTV star Lauren Conrad.   
• So what you’re saying is that we’re like every other sports blogger, right? Actually this is a pretty cool (although admittedly unscientific) analysis of the typical profile of sports bloggers today.

• Missouri Restaurant Association rejoices: Majerus to become top Billiken. 
• RIP Mt. Zion Academy and other charlatan schools: NCAA 86es diploma mills. 
• Florida and Kentucky fans are all atwitter…  the Patterson and Lucas watch continues. 
• Andy Katz‘s and Luke Winn‘s too-early top 25 – we’ll wait until after we see who is coming back for 07-08 first.