Despite the participation of familiar programs Kentucky, Florida, Connecticut and Wisconsin, Final Four Saturday will look a little different this weekend. For one, games will be televised on a network other than CBS for the first time since 1982 (TBS), but the CBS/Turner partnership didn’t stop there in its overhaul of National Semifinals programming. We took inventory of the newfangled approach when it was announced back in November, but the introduction of “Teamcasts” – two additional, school-specific telecasts to air on TNT and truTV simultaneous to TBS’ national broadcast – will become a reality on Saturday evening. If successful, the idea could lead to even more specialization in coverage down the road (merits of a journey down this path could be debated), but for now, Teamcasts should provide all viewers – both bipartisan and neutral – a healthy, optional alternative to the national coverage they are used to consuming during the Final Four.
The TBS telecast should still pull in the majority of Final Four viewers, but it will be interesting to see just how significant a segment shift their television sets to the team-specific broadcasts elsewhere. A smattering of fans without a team in the Final Four will undoubtedly use their remotes for the occasional change-of-pace offered by the Teamcasts, but I question how many Kentucky, UConn, Florida or Wisconsin fans will even make the switch. Hearing Jim Nantz, Steve Kerr and Greg Anthony discuss your team can pleasantly solidify the magnitude of the moment your team finds itself competing in — whether you enjoy listening to that trio or not. Following along with a more familiar, school-specific crew may offer thoughtful, precise insights, but it might also make the Final Four experience feel a bit more ordinary than it would with the national crew.