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	<title>scott leykam &#8211; Rush The Court</title>
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		<title>WCC Embraces New Media As Its Basketball Profile Rises</title>
		<link>http://rushthecourt.net/2011/11/02/wcc-embraces-new-media-as-its-profile-rises/</link>
					<comments>http://rushthecourt.net/2011/11/02/wcc-embraces-new-media-as-its-profile-rises/#respond</comments>
		
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		<pubDate>Wed, 02 Nov 2011 17:45:57 +0000</pubDate>
				<category><![CDATA[randomness]]></category>
		<category><![CDATA[byu]]></category>
		<category><![CDATA[gonzaga]]></category>
		<category><![CDATA[jamie zaninovich]]></category>
		<category><![CDATA[scott leykam]]></category>
		<category><![CDATA[st mary's]]></category>
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					<description><![CDATA[<div><p>Michael Vernetti is the RTC correspondent for the West Coast Conference.</p>
<p>When you’re smaller and lesser-known than the competition you’ve got to do things differently from them – and preferably smarter.</p>
<p>That’s been the operating philosophy of Jamie Zaninovich in his four years as commissioner of the West Coast Conference, a basketball-first league of faith-based institutions with no pretense of BCS connections. It showed in the contract Zaninovich negotiated with ESPN in one of his first acts as commissioner to bring WCC games to a wider audience than the mighty Pac-12.  It worked last August when Zaninovich snuck in under the radar [...]</div>]]></description>
		
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