Three straight bottom-half finishes and zero NCAA Tournament wins since 2009 had long been enough for supporters of Oklahoma State to separate themselves from Travis Ford, but it wasn’t until today that it became enough for athletic director Mike Holder. As the curtains fell on another disappointing Cowboys season, so too did they fall on Ford’s mostly empty tenure in Stillwater, as he was fired from his head coaching post on Friday despite three years and $7.2 million remaining on a generous extension he signed seven years ago.
If Ford still had defenders, they would point to the laundry list of injuries suffered by key parts of this year’s rotation that caused the season to run off the rails, resulting in a lackluster 18-14 record and ninth-place finish. To an extent, they’d have a point. There’s no doubt that this season would have yielded better results had Phil Forte not hurt his elbow in November and had Jawun Evans not been lost for the last 10 games of the season with a shoulder injury. However, multiple disappointing finishes depleted Ford of the capital to write off another one, with five bottom-half finishes in the last six seasons no longer enough for the leadership of an otherwise proud program to overlook.