Turner Sports Pulls Off a Coup With NCAA Digital

Posted by rtmsf on September 22nd, 2010

Ten years ago we were carrying around a mobile phone that weighed about a half-pound and was the size of a baby’s arm.  The Internet was ubiquitous but you still needed a land line in most places to access it.  Remember that comical drill?  A quick burst of dialing notes followed by a cacophany of beeps and hisses on the external modem resulting in a satisfying echo effect that signified that you were, once again, online (at the blistering pace of 56k speed, mind you).  Google was a small search engine company that hadn’t really caught on yet, while iPods were something more closely aligned with the horrendous Star Wars prequels than an Apple product.  The word “blog” had not yet entered the popular lexicon, The Facebook was still four years from its genesis, and Twitter, well, let’s just say that tweeting was something left to our aviary friends.

It Doesn't Feel All That Long Ago! (photo credit: SI)

The point of this trip down memory lane is not to make everyone feel old, but rather to show that technology, more than just about any other part of our lives, changes very quickly.  We can remember Michigan State’s Mateen Cleaves cutting down the nets in Indy like it was yesterday; but the thought of using dial-up web access seems like the paleolithic era at this point.  Some of the changes are predictable, natural progressions — from land lines to wireless Internet access, for example — but others, such as the burst of social networking applications, come as a bit of a surprise.  If you can predict right now what the “killer apps” will be in 2020, then you are a lot smarter and prescient that most, and you’ll likely become a rich man as a result of it.

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