marketing – Rush The Court

In Their Words: Life at the Mid-Major Level (part eight)

rtmsf — Tue, 09 Nov 2010 18:18:56 +0000

Andrew Murawa is the RTC correspondent for the Pac-10 and Mountain West Conferences and an occasional contributor.

To read the entire In Their Words series, click here.

Part Eight: MARKETING

Over the summer, we’ve spent time hearing about some of the next big-name recruits on their way to college basketball: Jared Sullinger and Harrison Barnes, Anthony Davis and Michael Gilchrist. We’ve heard the big-time schools announce their high profile games on their upcoming schedules: Kentucky going [...]

In Their Words: Life at the Mid-Major Level (part seven)

rtmsf — Tue, 02 Nov 2010 17:14:51 +0000

Andrew Murawa is the RTC correspondent for the Pac-10 and Mountain West Conferences and an occasional contributor.

To read the entire In Their Words series, click here.

Part Seven: MARKETING

In Their Words: Life at the Mid-Major Level (part six)

rtmsf — Tue, 26 Oct 2010 17:14:37 +0000

Andrew Murawa is the RTC correspondent for the Pac-10 and Mountain West Conferences and an occasional contributor.

To read the entire In Their Words series, click here.

Part Six: MARKETING

Pac-10 Officially Rebrands Itself – A Nation Yawns

rtmsf — Wed, 28 Jul 2010 01:05:28 +0000

The Pac-10 today formally announced several wholesale changes to its league at its annual football media days held in New York City this year. You read that right — New York City — a mere 2,400 miles from its nearest current institution. Attempting to rebrand itself after its June power grab of two additional schools who will begin conference play in 2011 (Colorado and Utah), Commissioner Larry Scott (a New Yorker himself) brought the league to the east coast in an outreach effort not seen in those parts since Oregon’s unsuccessful effort to market QB Joey Harrington as Joey Heisman [...]

10.22.09 Fast Breaks

rtmsf — Thu, 22 Oct 2009 20:31:54 +0000

It’s coming fast and furious now. Eighteen days…

Adidas/Nike Flap at UCF. So you probably know that Michael Jordan’s other son (the one not acting all wishy-washy at Illinois) is a freshman guard at Central Florida. It didn’t take long, but Marcus Jordan has already become notorious in the national media for something other than his play on the court. The issue is that UCF allegedly promised him during his recruitment that he could wear Nike shoes (hundreds of millions of dollars to the trust fund might have something to do with that), but the school has an airtight agreement [...]

Urban Meyer = Marketing Genius

nvr1983 — Sun, 13 Apr 2008 23:24:34 +0000

Here at Rush The Court we have often been critical of Billy Donovan (surprising since he has won 2 of the last 3 national championships) and I have to admit I am programmed to hate all things UF (no, I’m not a Seminoles fan), but I have to tip my hat to Gators head football coach Urban Meyer for his latest gem. Meyer, who has his own national title along with several highly rated recruiting classes that are going to be frightening over the next few years, recently held a contest where he offered a full-ride to any non-football [...]