During the 2013-14 season, John Calipari’s team lost six games in SEC play (including three of its last four) on its way to a 22-9 regular season mark. Kentucky, which had entered the season at No. 1 in the country, was considered a huge disappointment at the time. Calipari knew that something had to change if his team was going to turn things around, so heading into the 2014 SEC Tournament, he introduced “the tweak.” The beauty of his strategy was that Calipari wouldn’t say what he actually tweaked.
Calipari’s tweak became a national story as media and fans searched for the mystery in every game. “If you know anything about basketball, you’ll know exactly what I did,” he explained. Yet despite thousands of rumors swirling around, nobody could pinpoint precisely what it was. As Gary Parrish of CBSSports.com (who, as a beat writer for the Memphis Commercial-Appeal, has followed the head coach’s career longer than most) wrote after Calipari revealed the tweak (he asked point guard Andrew Harrison to pass more), the brilliance of the strategy was that it shifted the conversation away from the play of his struggling Wildcats. This year’s team could certainly use a distraction from its disappointing play on the road, but it could also use a substantial tweak to its offensive approach. In this edition of Freeze Frame, we look at Kentucky’s recent loss to LSU and analyze a strategic tweak that could change the Wildcats’ season.