Chris Johnson is an RTC Columnist. He can be reached @ChrisDJohnsonn. 

The age of smartphone-based communication is upon us. There’s no denying it. From pre-pubescent pre-teens to middle-aged parents to retired folks, the instant communication trend has slowly seeped its way into every technological aspect of our lives. For the purposes of college basketball recruiting, this created something of a problem. The NCAA’s previous restrictions on messaging and calling frequency forced coaches to monitor their phone habits with painstaking consistency. On principle, the limitations made absolute sense – messaging fees could get out of hand pretty easily, not every player can afford smart phones, and the risk of players being overwhelmed by a deluge of calls and texts from overeager coaches was very real – but enforcement was tricky and often ineffective. A handful of coaches were slapped with secondary violations for exceeding contact limits, the most notable being Kelvin Sampson, whose profligate recruiting tactics (part of which hinged on his negligence of restricted cellphone use) touched off a precipitous decline for Indiana. The Hoosiers have very much recovered, but it may have been avoided, or at least mitigated, had the NCAA’s bylaws adjusted to the blossoming digital communications market at the time. For better or worse, the restraints on smartphone-tethered communications were officially lifted this past summer, meaning coaches could call or text recruits who have completed their sophomore year in high school.

The NCAA’s blackballing of Instagram is a decided step back after embracing technological growth this summer (Photo credit: businessinsider.com)

Not only did the rule change help coaches by unlocking a new world of streamlined contact – not to mention the stronger recruiting ties forged by more frequent communication – it allowed the NCAA to stop wasting time policing nonsensical secondary infractions and start focusing on violations that actually, you know, matter. The NCAA had finally embraced the modern age. It was a progressive move, all things considered. As is the case with most outwardly positive NCAA rule changes, there’s a caveat. Only this one isn’t prohibitive as much as it is petty. Instagram – the in-vogue photo-sharing application that turns virtually any smartphone owner into a proficient photography aesthete – has officially been outlawed from college coaches’ growing list of technological recruiting mechanisms. The NCAA outlined its position in a Q&A-style educational column earlier this week, and you might be surprised to learn the motives behind this puzzling regulation. The issue stems not from the actual sending of photographs to prospective recruits — the NCAA sent out a clarifying message Thursday detailing the nuances of its prohibitive policy — but from coaches altering or enhancing photos for a “recruiting purpose.”

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1. Several years ago we posted a column talking about the remarkable recruiting run that John Calipari was putting together in his first year at Kentucky. At the time we questioned if a group including John Wall, DeMarcus Cousins and Eric Bledsoe represented the greatest recruiting run in modern history. Now we are beginning to think that the debate is over as Calipari has redefined the entire concept of recruiting with his one-and-done program. On Thursday Calipari added top 10 prospect James Young to a class that is shaping up to be among the best classes ever — the Wildcats already have commitments from three of the top seven players in the Class of 2013, according to RSCI Hoops. If he grabs another player or two at the top of this class, there won’t be much to question — what Calipari has managed to do over the past few years in Lexington on the recruiting front is truly extraordinary.
2. The NCAA has received quite a bit of criticism over the years for a variety of inane rules including the infamous ban of cream cheese on bagels. Yesterday, John Infante appeared to uncover another addition to that list of inane rules with an apparent ban on the use of Instagram filters based on a posting on the NCAA’s site. The rule appears to have been intended to prevent schools from creating images where the player was in their uniform or anything of that nature, but after a public outcry over the absurdity of the rule, the NCAA released a statement clarifying its position by saying that Instagram’s filters were not banned. We still are not sure why this rule needed to be implemented unless the NCAA was worried about schools trying to create a false impression of their student body or something along those lines.
3. The start of the season is just around the corner and Luke Winn is here to get you ready with his preseason Power Rankings, which for our money is the best nationally-focused column out there. This version is a little light on statistics — likely related to the fact that no games have been played yet — but there are still a few valuable nuggets in the article. His top two teams won’t surprise anyone, but his third choice is likely to cause fits of apoplexy in the Research Triangle Park area. Frankly the offseason has been so devoid of this type of analysis that we will gladly take it and look forward to seeing Winn’s work again this season as the numbers come in for him to compile and put into an easily understandable format.
4. It should come as absolutely no surprise to anyone who follows this sport that Big 12 coaches on Thursday almost unanimously chose Kansas to win the Big 12 championship again. The only reason the Jayhawks didn’t get all 10 votes is because Bill Self wasn’t allowed to select his own team — he chose Baylor instead. KU and the Bears were followed on the list by Oklahoma State, Texas, Kansas State, and West Virginia. Picking against Kansas in the Big 12 is a little bit like picking against Usain Bolt in the 100 meters sprint, but even with the heart-and-soul losses that the Jayhawks took this offseason, the rest of the league still doesn’t look better. Maybe if Missouri was still around — a big maybe — but with the even more significant losses at Baylor and the uncertainty surrounding Myck Kabongo at Texas, we really can’t blame any of the voters in this instance.
5. This season carries a lot of weight for the UCLA basketball program. The roster is talented, Pauley Pavilion is renovated, and expectations are through the roof. In an attempt to tie things completely together right before what Bruins fans hope is a dream season, the school plans on unveiling a John Wooden statue in front of Pauley Pavilion on October 26. The bronze statue of the Wizard of Westwood was made possible through a large donation from benefactors Jim and Carol Collins, and was constructed by Blair Buswell, a Utah sculptor who has created numerous busts of famous sports figures over the years. The unveiling will occur as part of UCLA’s “Welcome Back Pauley Week,” a week-long celebration of the re-opening of the historic on-campus arena, and we can think of no better way to honor the 10-time national champion than this.