CBS Sports released its 2011-12 college basketball television schedule this week, and it appears fans in Austin, Waco and Lawrence have won the proverbial jackpot.
The network will televise the following three games: Kansas at Texas (Jan. 21), Texas at Baylor (Jan. 28) and Missouri at Kansas (Feb. 25). CBS, of course, is no stranger to either of Kansas’s rivalries with Missouri or Texas. The Border War is the more traditional rivalry for the Jayhawks — and the network has covered that contest for the past three seasons — but the KU/UT match-up has gained steam during the past several years. The two programs have battled for Big 12 supremacy both in the regular season and in the league tournament, and this year should be no different.
The most important thing to note here, though, is CBS’s decision to cover Baylor’s game with Texas in Waco. Since leading the Bears to their first NCAA Tournament in 20 years back in 2008, coach Scott Drew continues to put his team on the map. Although his program hasn’t been perfect (take underachieving 2008-09 and 2010-11 campaigns, for example), he’s brought more exposure to Baylor men’s basketball than anyone could have ever imagined.
ESPN’s College Gameday came to campus last year, and getting CBS to Waco is another terrific way to showcase the school. After the Patrick Dennehy scandal in 2003, would you have believed national outlets would ever flock to the Ferrell Center less than a decade later? Somehow, that’s exactly what’s happened under Drew.