Jennifer Hay took the 240-mile drive from her hometown of Brookville, Kentucky, to be in Nashville for this week’s SEC Tournament. She spent $200 on upper level seats for Saturday’s semifinal matchup against a woefully undermanned Auburn team. If she is willing to spend that kind of money for a game the Wildcats had virtually no chance of losing, she sure wouldn’t balk at going a bit higher for a ticket to Sunday’s championship game. “I’d go to $350 for that,” she said outside Bridgestone Arena before Kentucky’s 91-67 annihilation of the SEC Tournament’s Cinderella. When asked why she would spend so much of her resources on the prelude to the main event, the NCAA Tournament, she was quick with a response. “Oh, we’ll go to that, too.” Hay’s story is no different than that of most diehard Big Blue fans. They will do anything and everything it takes to see their beloved Wildcats play. And while it might be easier for them to pinch pennies elsewhere to make sure it happens as the Wildcats march toward history, they’d be here even if their team wasn’t headed to the NCAA Tournament as a prohibitive favorite. They proved that fact two years ago when they took over Music City to watch an NIT team lose its quarterfinal game to Vanderbilt.
This week, though, is a little different than most years, even by the high standards of Kentucky fans. Tickets are harder to come by, as evidenced by the many empty-handed scalpers standing outside the arena 30 minutes before tipoff. Benny Paige, a Memphian who works for the broker Ticket Resource, said that there was very little to come by and he wasn’t even willing to stick around to see what kind of business he could do in advance of Sunday’s final. “Kentucky fans buy [the tickets] up at $250, so you can’t make enough money on that,” Paige said. According to StubHub.com, a pair of premium lower-level tickets for the championship game was selling for as much as $466 apiece as of Saturday afternoon. That game, in which the Wildcats will take on a team destined for the NCAA Tournament, figures to be far more competitive than today’s semifinal against the Tigers, whose presence may have led to the cost of admission being a bit lower than normal. Still, it’s clear that Wildcats fans will spend generously even for a game that their team is going to handily win and will not impact their position as the #1 overall seed in the upcoming Big Dance.