SEC basketball has long suffered from the perception that the league consists of Kentucky and a group of schools waiting for spring football to begin. While the league has begun to attack its image problem, there is still work to be done. If the SEC needs a blueprint for how to flip the script on the current narrative, it can look at the Big 12’s recent resurgence. While Kansas has been the unquestioned lodestar in that conference, the other schools have taken action and helped create a college hoops monster. Since many of the schools in the Big 12 are also football powers, their experiences have particular relevance to the pigskin-mad members of the SEC. Here are four steps the SEC can take to replicate the basketball success of their Big 12 counterparts.
- Sell the Chase. Too often it seems as if the other 13 SEC schools are resigned to Kentucky’s dominance. That is not the case in the Big 12, a league that has done a great job in capturing fan interest by making sure everyone knows the worthy challengers to the Jayhawks (winners of 12 straight conference titles) each season. Sports fans love to see dynasties pushed to the limit. The SEC has to become more proactive in marketing that possibility to its core audience.
- Stay the Course. One of the main reasons the Big 12 has been able to improve its basketball brand is with its aggressive hiring of quality coaches. When half or more of your league coaches have been to a Final Four, you are on to something. The SEC has followed suit in the past couple of hiring cycles. Names like Ben Howland, Bruce Pearl, Rick Barnes, and Avery Johnson resonate with fans. The conference will benefit if every school with an opening makes a similar commitment to hiring a coach with some professional cachet. Doing that allows for the type of top-to-bottom strength that has served the Big 12 so well. Read the rest of this entry »