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Comments on: The Texas/ESPN Television Deal: What It Means
http://rushthecourt.net/2011/01/21/the-texasespn-television-deal-what-it-means/
The Independent Voice of College BasketballFri, 21 Jan 2011 22:38:11 +0000
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By: Matt B.
http://rushthecourt.net/2011/01/21/the-texasespn-television-deal-what-it-means/comment-page-1/#comment-176056
Fri, 21 Jan 2011 22:38:11 +0000http://rushthecourt.net/?p=31578#comment-176056I just don’t see the programming side of it to be that big of a deal. I don’t know the details, but I assume this will be primarily a regional network. If you don’t live in Big XII country, I can’t imagine that this network will show up on your standard digital package. In College Basketball especially, recruiting needs to occur on a national level to compete for championships. This deal guarantees that 8 games out of the year, between 25 and 30% of the schedule, won’t be televised on a national level. This year, Texas has a total of 10 games not televised nationally. All of them, however, were televised regionally. So I don’t really see where the games themselves adds any exposure. I would assume all of the replays and “behind the scenes” type shows can add glitz regionally and give them a extra little edge over a team like Oklahoma when going for local football recruits, but I can’t see the same impact happening for the basketball team where most championship caliber recruits will grow up somewhere where this network isn’t next to ESPN on the dial.
I also can’t see the money being that big of a deal. I don’t believe for a second that the football or basketball teams doesn’t already get absolutely everything they want. Where this money and network will make it’s biggest impact is on the non-revenue sports, where teams are sometimes told that there isn’t enough money and they have virtually no television exposure. That will start to change big time.