Earlier today, ESPN-U let the world in on their plans for the evening of Friday, October 15th, otherwise known as Midnight Madness (see clock, above right). Like last year, ESPN-U will crank out four hours of coverage starting at 9 PM ET, with Lowell Galindo anchoring alongside Andy Katz and Adrian Branch, and of course they’ll have all the live peeks at several schools’ festivities.  This year’s featured schools:

• Duke
• Connecticut (women’s team will be featured)
• Kentucky
• Gonzaga
• Kansas State
• Memphis

Last year we BGtD’d during the broadcast, and we were surprised at how high the talk-to-hoops ratio was, but to be fair it looked like a lot of that was because the analysts and commentators were vamping as they waited for things like volleyball matches, relay races and raffle drawings to finish at the various sites — in other words, as they waited for something interesting to happen that was covering. Still, even though we have no problems with listening to Lowell, Andy, and Adrian talk hoops, even after things like the dunk contests and scrimmages started, there were several instances last year where viewers would be treated to a shot of two or three people talking at a media table or in a locker room while crowds were cheering at what was actually happening on the unseen basketball court. We bet that ratio will change this year.

This debuted during Midnight Madness last year. Wonder what Harrison Barnes and Brandon Knight have in store.

Given the program’s achievements last season, we were hoping to see Butler on the list of coverage sites. Seems to us like some Madness footage from Hinkle Fieldhouse would be a lot of fun, but then we realized — Butler does not do Midnght Madness.

Last year’s Madness coverage brought us the birth of the John Wall Dance and Tom Izzo riding into Michigan State’s party in an Indy car (since the Final Four was to be in Indianapolis). That turned out to be prophetic, so this time around we’ve got our money on Izzo referencing the 2011 Final Four in Houston by descending from the ceiling in some sort of space capsule. Only 27 days, 22 hours, 35 minutes (again, see clock) and change before we find out.

jstevrtc (547 Posts)

This entry was posted on Friday, September 17th, 2010 at 4:13 pm by jstevrtc and is filed under media matters. Tagged: adrian branch, andy katz, butler, connecticut, duke, gonzaga, kansas state, kentucky, lowell galindo, memphis, michigan state, midnight madness, tom izzo. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.